Product Marketing Director

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    "datePosted": "2026-05-22",
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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Waystone is a leading asset-servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years’ experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion. </span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Reporting to the VP Product Marketing, the Product Marketing Director will be an integral part of the team’s success. The role will be responsible for defining Waystone’s go-to-market story in fund administration, associated products and asset class/sector strategies. The role will create compelling positioning, craft persuasive customer sales arguments, and develop a product marketing toolkit that empowers sales teams. The role will also design and execute promotional strategies, content and campaigns that generate new leads, nurture pipeline opportunities, and influence higher win rates in competitive sales processes. </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">    </span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">ESSENTIAL DUTIES AND RESPONSIBILITIES</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Market Positioning and Messaging</span>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Define a clear, differentiated positioning for Waystone’s global fund administration offering, aligned to client needs and country market trends.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Develop strong value propositions and sales narratives that demonstrate why asset managers should switch and outsource to Waystone.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Build asset class/strategy propositions, positioning Waystone’s overall/cross-service product suite e.g. real estate, private credit, private equity.</span></li>\n</ul>\n</li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Sales Enablement and Product Marketing Toolkit</span>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Build and maintain a toolkit of product marketing assets e.g. pitch decks, battle cards, case studies, FAQs, objection handling.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Partner with Waystone’s Product and Commercial teams to ensure messaging is consistently and effectively delivered in customer engagements.</span></li>\n</ul>\n</li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Demand Generation and Promotional Strategy</span>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Create and execute a promotional strategy to build brand awareness and generate new leads.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Own the promotional calendar across channels (digital, events, editorial content, partnerships, PR).</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Align with demand generation efforts to ensure messaging consistency and measurable impact on pipeline.</span></li>\n</ul>\n</li>\n</ul>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Content and Editorial</span>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Develop high-quality thought leadership, insights, and editorial content to build credibility and influence decision-makers.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Collaborate with subject matter experts and external partners to ensure content reflects Waystone’s expertise and authority.</span></li>\n</ul>\n</li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Commercial Alignment and Pipeline Influence</span>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Partner with Commercial sales leaders to design campaigns and nurture activities that accelerate opportunities and improve win rates.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Monitor market dynamics and competitor positioning, providing intelligence and tools to strengthen Waystone’s competitive edge.</span></li>\n</ul>\n</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">What Success Looks Like</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Clear and differentiated market position for Waystone in fund administration solutions.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Growth in new quality lead generation and pipeline contribution from marketing.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Increased competitive win rates through better messaging and enablement.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Commercial teams consistently using high-quality marketing materials to engage prospects.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Greater brand visibility and awareness in market through thought leadership and promotional activity.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">REQUIREMENTS</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Skills and Experience</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Extensive product marketing experience in financial services, fund administration, fintech, SaaS, or B2B professional services.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Proven ability to create positioning, value propositions, and go-to-market strategies that generate measurable demand.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong experience in sales enablement and close collaboration with commercial teams.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Exceptional written and verbal communication skills; able to translate complex concepts into compelling stories.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience in building demand generation campaigns and measuring their impact on pipeline.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Commercially minded, strategic thinker with hands-on execution skills.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Education</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Bachelor’s degree in marketing, business or a related field.</span></li>\n</ul>",
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