Marketing Coordinator / Campaign Manager

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    "description": "<p><span style=\"color: rgb(27, 79, 114); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">The Opportunity</span></p>\n<p><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">At Groworx, we’re transforming global healthcare mobility – connecting skilled nurses, care workers, and healthcare professionals with leading providers across Australia, Singapore, and beyond. We manage the full journey from recruitment and training through to international deployment, compliance, and ongoing support.</span></p>\n<p><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">We’re looking for a </span><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Marketing Coordinator / Campaign Manager</span><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\"> to be the driving force behind our campaigns across both B2C candidate acquisition and B2B corporate client marketing. This is a high-impact, all-rounder position where you own campaign strategy, execution, and performance – working with internal creative teams and external agencies, deploying AI as a core working method, and potentially travelling to Australia to manage corporate events in person.</span></p>\n<p><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">This role sits at the forefront of a shift in how marketing teams operate. As AI reshapes the discipline, we’re building a lean, high-output marketing function where one exceptional person – armed with the right tools and mindset – delivers what used to require a team of five. If you’re already using AI to multiply your output and you want to be at the cutting edge of that transformation, this is your role.</span></p>\n<p><span style=\"color: rgb(27, 79, 114); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Why This Role Matters</span></p>\n<p><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Behind every campaign you run is a nurse or care worker who finds their career opportunity, and a healthcare provider who gets the talent they critically need. Your campaigns directly impact how many qualified professionals we connect with employers, and how many organisations get staffed. It’s not just marketing – it’s enabling life-changing career moves and supporting world-class healthcare delivery globally.</span></p>\n<p><span style=\"color: rgb(27, 79, 114); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><span style=\"color: rgb(46, 134, 193); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">B2C Campaign Strategy &amp; Execution</span></p>\n<ul>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Create and own campaign strategy for student and worker recruitment programs across multiple geographies – define target audiences, messaging, channel mix, and KPIs</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Manage all campaign elements end-to-end: strategy development, paid media planning (Meta Ads, Google Ads, TikTok), content creation, execution, A/B testing, and performance review</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Run social media campaigns across relevant platforms – build content calendars, manage posting cadence, drive community engagement, and monitor performance metrics</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Brief the internal graphics and video team to create compelling visual and video content that supports campaign objectives and brand consistency</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Manage the external marketing agency for B2C paid media: set briefs, approve creative, monitor spend, review performance reports, and hold them accountable for ROI</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Plan, create, and optimise email marketing campaigns for candidate nurture, engagement, and conversion – including automated sequences and triggered workflows</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Use AI tools (Claude, ChatGPT) to draft ad copy variations, generate content ideas, build audience personas, analyse campaign data, and accelerate creative production</span></li>\n</ul>\n<p><span style=\"color: rgb(46, 134, 193); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">B2B Marketing, Events &amp; Lead Generation</span></p>\n<ul>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Research, plan, and manage corporate events and conferences in Australia – from venue selection and speaker coordination to on-the-ground logistics. This may involve travel to Australia to manage events in person and build direct relationships with enterprise clients</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Create and execute B2B paid media campaigns (LinkedIn Ads, Google Ads, industry publications) targeting healthcare decision-makers – define targeting, manage budgets, and optimise for lead quality</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Develop and execute a B2B social media strategy focused on LinkedIn – build thought leadership content, grow follower base, and drive engagement with corporate stakeholders</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Create blog content, case studies, white papers, and thought leadership pieces that position Groworx as a credible partner in healthcare workforce solutions – using AI to accelerate research, drafting, and editing</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Collaborate with the sales team to align B2B marketing initiatives with pipeline development, lead scoring, and client acquisition targets</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Build and manage a B2B content calendar that supports both brand awareness and lead generation objectives across all corporate channels</span></li>\n</ul>\n<p><span style=\"color: rgb(46, 134, 193); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">AI-Powered Marketing Operations</span></p>\n<p><span style=\"color: rgb(85, 85, 85); font-family: Arial, sans-serif; font-size: 10pt; font-style: italic\">This is not a “nice to have” – AI proficiency is central to how we expect this role to operate.</span></p>\n<ul>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Use Claude and other AI tools daily to produce marketing deliverables at scale: ad copy, blog posts, social content, campaign briefs, performance summaries, competitor analysis, and creative concepts</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Build repeatable AI-assisted workflows for content production, campaign reporting, audience research, and competitive intelligence</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Continuously explore and adopt emerging AI marketing tools and techniques – prompt engineering, AI image generation, automated reporting, and AI-assisted analytics</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Champion AI adoption across the marketing function, sharing best practices and training team members on effective usage</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Document AI workflows and templates so the marketing function can scale efficiently as the company grows</span></li>\n</ul>\n<p><span style=\"color: rgb(46, 134, 193); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Agency &amp; Stakeholder Management</span></p>\n<ul>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Manage relationships with external marketing agencies – write clear briefs, set expectations, review deliverables, provide feedback, and track performance against KPIs</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Coordinate with internal graphics, video, and content teams to deliver campaign assets on time, on brand, and on budget</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Provide regular campaign performance reports to leadership with data-driven insights, spend tracking, and actionable recommendations for optimisation</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Manage marketing budgets across B2B and B2C channels, track ROI, and reallocate spend based on performance data</span></li>\n</ul>\n<p><span style=\"color: rgb(27, 79, 114); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Typical Monthly Deliverables</span></p>\n<p><span style=\"color: rgb(85, 85, 85); font-family: Arial, sans-serif; font-size: 10pt; font-style: italic\">To give you a sense of the scope and output expected, here’s what a typical month looks like in this role:</span></p>\n<ul>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">4–8 paid media campaigns running concurrently across B2B and B2C channels (setup, monitoring, optimisation)</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">10–20 social media posts (mix of B2B LinkedIn thought leadership and B2C recruitment content)</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">2–4 blog posts or thought leadership articles (AI-drafted and human-refined)</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">1–2 email campaign sequences (candidate nurture, event promotion, or B2B outreach)</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Weekly campaign performance dashboards with insights and recommendations</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Monthly agency review meetings with performance scorecards</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Event planning deliverables as needed (1–2 major events per quarter)</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Ongoing AI workflow documentation and template creation</span></li>\n</ul>\n<p><span style=\"color: rgb(27, 79, 114); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">Who You Are</span></p>\n<p><span style=\"color: rgb(46, 134, 193); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Experience &amp; Background</span></p>\n<ul>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">3–5 years of relevant marketing experience spanning campaign management, digital marketing, content creation, and performance analytics – ideally across both B2B and B2C channels</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Proven track record managing end-to-end campaigns: strategy development, creative briefing, execution, performance analysis, and optimisation</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Experience in a start-up or fast-growth company where you wore multiple hats, worked across disciplines, and weren’t confined to a single narrow channel</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Demonstrated experience managing external marketing agencies – briefing campaigns, reviewing deliverables, and holding partners accountable for results</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Hands-on experience with paid media platforms (Meta Ads, Google Ads, LinkedIn Ads) and marketing analytics tools (Google Analytics, platform dashboards)</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Experience with email marketing platforms (Mailchimp, HubSpot, ActiveCampaign, or similar) and marketing automation workflows</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Already actively using AI in your marketing work – Claude, ChatGPT, Midjourney, or similar. This isn’t theoretical interest; it’s how you work today</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Background in healthcare, recruitment, education, or professional services is a strong advantage but not required</span></li>\n</ul>\n<p><span style=\"color: rgb(46, 134, 193); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Skills &amp; Competencies</span></p>\n<ul>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Exceptional organisational skills – you can juggle multiple campaigns across B2B and B2C channels simultaneously without dropping balls or missing deadlines</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Strong creative instinct paired with data-driven thinking – you know how to craft a compelling message AND how to measure whether it worked</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Excellent written and verbal communication in English – you write sharp copy, create clear briefs, and present campaign results with confidence</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Comfortable managing both up (reporting to leadership) and across (coordinating with creative teams, agencies, and sales)</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Strong attention to detail – campaign budgets, ad copy, event logistics, deadlines – nothing slips through</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Self-motivated learner who stays current with marketing trends, platform changes, and emerging AI capabilities</span></li>\n</ul>\n<p><span style=\"color: rgb(46, 134, 193); font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Mindset</span></p>\n<ul>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Self-starter who thrives on autonomy. You don’t wait to be told what to do – you identify opportunities, make decisions, and act. You’re motivated by impact, not instructions</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Resilient and iterative. When a campaign doesn’t hit targets, you diagnose what went wrong, adjust, and try again. Setbacks are data, not defeat</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Hungry to build. You’re not looking for a comfortable role in a large bureaucracy – you want to shape how marketing operates in a high-growth company and own real outcomes</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Takes ownership of results. When targets are missed, you don’t make excuses – you own the outcome and drive improvement</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">AI-native thinker. You see AI as a force multiplier, not a threat. You’re excited about being at the forefront of how marketing roles are evolving and you want to help define what the AI-powered marketer looks like</span></li>\n</ul>\n<p><span style=\"color: rgb(27, 79, 114); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">What We Offer</span></p>\n<ul>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Purpose-driven work</span><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\"> – your campaigns directly enable life-changing career opportunities for healthcare workers and staff critical healthcare facilities worldwide</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">AI-forward workplace</span><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\"> – experiment with cutting-edge tools, build new workflows, and be at the forefront of how AI is transforming marketing. Access to Claude, ChatGPT, and a modern marketing tech stack</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">International travel opportunity</span><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\"> – travel to Australia to manage corporate events in person and build direct relationships with enterprise clients</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Direct leadership exposure</span><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\"> – report directly to senior leadership, influence marketing strategy, and shape business direction</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Build the function</span><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\"> – you’re not inheriting a mature playbook; you’re building one. Shape how marketing operates as the company scales</span></li>\n<li><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Competitive compensation</span><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\"> – package reflecting your experience and impact, with hybrid working arrangement based in the Philippines</span></li>\n</ul>\n<p><span style=\"color: rgb(27, 79, 114); font-family: Arial, sans-serif; font-size: 14pt; font-weight: bold\">About Groworx</span></p>\n<p><span style=\"color: rgb(51, 51, 51); font-family: Arial, sans-serif; font-size: 10pt\">Groworx is a global recruitment, training, and mobility company focused on the healthcare sector. We connect skilled healthcare professionals with leading providers across Australia, Singapore, and beyond – managing the full journey from recruitment and training through to international deployment, compliance, and ongoing support. Our mission is to create exceptional outcomes for workers, clients, and communities through world-class delivery and a deep commitment to the people at the centre of everything we do.</span></p>",
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