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    "ShortDescriptionStr": "The Content Marketing Student Worker helps the Baylor School of Music’s Marketing & Brand Coordinator plan, create, and share compelling stories about our performances, faculty, and students. In addition to writing and scheduling digital content, this role is responsible for shooting short-form, viral-style video at events or rehearsals, ensuring the School of Music’s dynamic energy is captured for social media and other outlets when needed.\n",
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    "ExternalDescriptionStr": "<p>Job Title: Student Worker - Content Marketing Student Worker</p>\n<p>Job Classification: Marketing and Communications, Student</p>\n<p>Department: School of Music Dean &amp; Administrative</p>\n<p>Hiring Manager: Taylor Vieger</p>\n<p>Contact: [email protected]</p>\n<p>Work Schedule: Maximum of 20 hrs per week, flexible working hours</p>\n<p>Desired Length of Employment: Fall/Ongoing</p>\n<p>Pay Rate: $10/hr</p>\n<p>Job Description:</p>\n<p>The Content Marketing Student Worker helps the Baylor School of Music’s Marketing &amp; Brand Coordinator plan, create, and share compelling stories about our performances, faculty, and students. In addition to writing and scheduling digital content, this role is responsible for shooting short-form, viral-style video at events or rehearsals, ensuring the School of Music’s dynamic energy is captured for social media and other outlets when needed.</p>\n<p><br/>Responsibilities</p>\n<p><br/>- Content Planning &amp; Calendar Support - Assist the Coordinator in maintaining an editorial calendar for concerts, recruitment pushes, and faculty/student spotlights. Stay informed about upcoming performances or special projects that warrant short-form video capture<br/>- Short-Form Video Capture &amp; Editing - Film quick, viral-oriented clips during rehearsals, backstage moments, or live events—focusing on behind-the-scenes insights and high-impact visuals<br/>- Social Media &amp; Email Assistance - Help draft social media post copy (Instagram, TikTok, Facebook) to accompany videos and short form content; schedule them using provided tools. Help design or edit email marketing materials promoting upcoming events, then measure open rates and engagement under the Specialist’s guidance<br/>- Copywriting &amp; Proofreading - Help draft short form copy for social, web, and email, ensuring messaging reflects Baylor’s brand voice. Spot-check grammar, style, and alignment with School of Music messaging before final publication<br/>- Print &amp; Design Coordination - Collaborate with the Coordinator to gather images or text for posters, brochures, or other collateral. Help design in Canva or similar platforms, maintaining brand consistency on color, fonts, and layout<br/>- On-Location Assistance - Attend select concerts, rehearsals, or promotional events to capture spontaneous, engaging moments on video or as photos for later campaigns. Serve as a liaison with faculty and student performers for quick interviews or cameo appearances in short-form content<br/>- Data Tracking &amp; Reporting - Help gather basic analytics (social engagement, video views, watch time) to share with the Coordinator. Recommend small improvements or content angles for future campaigns based on performance metrics<br/>Skills/Qualifications<br/>- Enrollment &amp; Field of Study - Currently enrolled as a Baylor undergraduate or graduate student, ideally studying Marketing, Communications, Film/Media, or a related field<br/>- Video &amp; Digital Skills - Familiarity with basic video shooting (phone or DSLR) and editing in easy-to-use software (Premiere, iMovie, etc.). Comfortable with social apps (YouTube Shorts, Instagram Reels) for short-form, viral content<br/>- Writing &amp; Editorial Strength - Ability to craft concise copy, engaging hooks, and social post captions that fit the Baylor brand. Detail-oriented with proofreading or editing tasks<br/>- Organized &amp; Flexible - Willingness to shift between tasks—from filming quick behind-the-scenes footage to scheduling posts and emails. Capable of meeting deadlines, even with last-minute performance updates or event changes<br/>- Collaborative Mindset - A team player who openly communicates with the Coordinator, the streaming professional team member, and other staff/students. Receptive to feedback, with a desire to learn from more experienced marketing professionals<br/>- Passion for Music &amp; the Arts - Genuine enthusiasm for supporting the School of Music’s mission, capturing its vibrant performance culture, and sharing it with wider audiences<br/>Key Attributes<br/>- Creativity: Thinks outside the box for quick, engaging video concepts and story angles, especially for short-form mediums like Reels or TikTok<br/>- Adaptability: Ready to pivot on short notice—capturing a spur-of-the-moment jam session, addressing new event details<br/>- Communication Skills: Clear in asking questions, relay project status, and suggest new ideas to Coordinator<br/>- Initiative: Take ownership of video shoots, short edits, graphic design or micro-campaigns w/o constant &nbsp;supervision</p>\n<ul>\n <li>Provide marketing and communications support to assigned area of responsibility &nbsp;</li>\n <li>Assist with various projects, activities or tasks related to marketing and communications&nbsp;</li>\n <li>Support marketing and communications strategies and perform duties accordingly&nbsp;</li>\n <li>Exhibit a willingness to take initiative and work independently and collaboratively &nbsp;</li>\n <li>Ability to comply with University policies &nbsp;</li>\n <li>Maintain regular and punctual attendance&nbsp;</li>\n</ul>\n<p>Employer: Baylor University</p>\n<p>Work Location: Roxy Grove</p>\n<p>Work Address: 624 Speight Ave</p>",
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