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Group Marketing Director

Lapaireglasses · Abidjan · Remote · Active · JazzHR / ApplyToJob

Job facts

FieldValue
CompanyLapaireglasses
TitleGroup Marketing Director
Normalized title-
Department / team-
LocationAbidjan
Work modelRemote / Remote
Employment typeFull Time
Salary-
Statusactive
ATS providerJazzHR / ApplyToJob
Posted / first seen2026-06-08 / 2026-05-30
Changed / last seen2026-06-10 / 2026-06-18

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Company jobsActive postings from Lapaireglasses.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through JazzHR / ApplyToJob.Open
Provider filtered searchThe same provider as a filtered job collection.Open
Work model jobsActive Remote postings.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

CompanyLapaireglasses
Source947b1e4f-3a23-469a-90f0-ac24de0c9475
ATS providerJazzHR / ApplyToJob

Description

At Lapaire, we transform people’s lives. Because good eyesight is essential for living well and fulfilling your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality, stylish products at fair, transparent prices. Joining the Lapaire team is first and foremost joining an inspiring pan-African adventure that impacts the health and well-being of the people around us, and therefore their lives. But it is also and above all : Serving our clients at best to improve their lives. Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives. Participating in the expansion of a dynamic company by organizing and anticipating work efficiently.   Learning every day to continue to grow and surpass yourself. Collaborating with young and multicultural teams while sharing your knowledge. The Lapaire Group was created in 2018 in Kenya and already has over 100 Optical Shops and over 500 employees in Uganda, Tanzania, Ivory Coast, Burkina Faso, Mali, Benin, Togo, Morocco and Senegal.   Lapaire, See Beyond. *** Group Marketing Director   Job description   Location: Remote / Abidjan, Côte d’Ivoire Contract type : Permanent contract Start Date : July 2026 Direct reports : Retail Marketing Manager, Brand & Digital Manager Hierarchy : Reports to the CEO The Mission We are a fast-growing optical retail scale-up looking for a Group Marketing Director who is a strategic architect and a hands-on builder. You will play a vital role in supporting Lapaire’s development across Africa, defining and implementing our global brand strategy while making the strategic and budgetary trade-offs necessary to fuel our growth roadmap. You own the overall marketing vision—Brand, Digital, and Retail—ensuring that every initiative across all countries is high-performing, coherent, and deeply connected to our customers' reality. Your Daily "Hands-on" Reality Daily "Hands-on" Reality & Expectations Brand Guardianship & Governance: You will personally own and update the Brand Book , establishing the "one truth" for visual identity and tone of voice across all operational countries. This includes creating processes to ensure messaging remains consistent yet adapted to local market diversities. Creative Project Direction: Rather than just approving, you will supervise large-scale creative projects. This involves validating major creative directions for brand films, TVCs, radio, and OOH campaigns, ensuring they align with Lapaire’s mission to transform lives through better sight. Budgetary & Strategic Trade-offs : You are responsible for translating high-level growth targets into data-driven marketing plans. This requires a "hands-on" approach to setting annual budgets and making daily trade-offs to ensure efficient allocation between brand, digital, and retail needs. Performance & KPI Monitoring: You won't wait for reports; you will design the KPIs and lead quarterly business reviews with Country Managers. You will monitor the performance of marketing initiatives across all channels to ensure they meet ROI expectations. Stakeholder & Partnership Negotiation: You will identify and independently negotiate strategic partnerships. This involves preparing collaboration briefs and representing Lapaire in high-level external conversations to secure the most favorable terms for brand visibility. Market & Consumer Insights: You will coordinate directly with Digital, Retail, and Country teams to collect relevant insights. You'll use this data to track brand health indicators (awareness, perception) and guide decisions on new country openings. Leadership & Capability Building: Beyond management, you will actively support training and leadership development within the marketing functions. You act as a mentor to the Digital and Retail Marketing Managers, ensuring the team remains a "high-performance engine" for the business Ideal profile to succeed in the role Experience: You have 10+ years of experience in marketing, with a proven track record in brand strategy and multi-country leadership. Strategist: You are a business-driven thinker who can see the big picture while managing the complexity of diverse African markets. Leader: You are a natural team leader and communicator, capable of building high-performing organizations across central and local teams. Tech-Savvy & Organized: You are proficient in Google Suite and project management tools, with a highly organized approach to fast-changing environments. Hands-on Builder: You have a creative mindset and strong judgment, but you aren't afraid to roll up your sleeves to get the job done. Language: Fully bi-lingual (French and English), both written and spoken. What Success Looks Like in 6 months Brand Clarity: A fully implemented Brand Book is the "one truth" for visual and verbal identity across all countries. Budget Efficiency: A clear, data-driven framework for budget allocation is active, showing improved ROI on marketing spend. KPI Alignment: A standardized marketing dashboard is live, providing real-time visibility into brand health and retail execution performance. Team Integration: The Group Digital and Retail marketing functions are fully integrated with Country teams, operating with clear processes and shared goals.

Full job record

Job ID39f7314ec3f6c674f148ea1b0fdc7f7531272056
Org ID67c8fcf0-6de5-484f-8f92-7e726bcd9df6
Source ID947b1e4f-3a23-469a-90f0-ac24de0c9475
Board ID947b1e4f-3a23-469a-90f0-ac24de0c9475
Providerjazzhr
Provider Job KeyEt8ShkNAIc
TitleGroup Marketing Director
Normalized Title—
Statusactive
Activeyes
Location TextAbidjan
Department—
Team—
Employment Typefull_time
Workplace Typeremote
Remote Policyremote
CountryAbidjan
Region—
City—
Salary Raw—
Salary Min—
Salary Max—
Salary Currency—
Salary Period—
Source URLhttps://lapaireglasses.applytojob.com/apply/Et8ShkNAIc/Group-Marketing-Director
Apply URLhttps://lapaireglasses.applytojob.com/apply/Et8ShkNAIc/Group-Marketing-Director
First Seen At2026-05-30 05:58:37Z
Last Seen At2026-06-18 12:05:48Z
Last Checked At2026-06-18 12:05:48Z
Last Changed At2026-06-10 11:57:49Z
Inactive At—
Source Posted At2026-06-08 00:00:00Z
Source Updated At—
Raw Payload Uris3://job-postings-prod-raw-590183727216/raw/provider=jazzhr/board=lapaireglasses/date=2026-06-18/2026-06-18T12-05-44-810Z-68fda370f6cb9fe947db2ecb46d19f94134c40910d651447fba76a92a7ec83d5.json
Event Fields
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  "active_status": "active"
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Parsed Structured
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Extensions
{}
Native Structured
{
  "detail": {
    "url": "https://lapaireglasses.applytojob.com/apply/jobs/details/Et8ShkNAIc?&",
    "heading": "Group Marketing Director",
    "html_title": "JazzHR » Job Listings",
    "canonical_url": "https://lapaireglasses.applytojob.com/apply/Et8ShkNAIc/Group-Marketing-Director",
    "description_html": "<p style=\"line-height:1.38;text-align:justify;\"><img alt=\"\" height=\"200\" src=\"https://assets.jazz.co/customers/customer_20200617123201_RJFAO2CTFZ7HXJAK/layout/20260309173230-image-20260309183229-1.jpeg\" width=\"600\"></p> <p style=\"line-height:1.38;text-align:justify;\"><span style=\"font-size:13.999999999999998pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">At Lapaire, we transform people’s lives. </span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Because good eyesight is essential for living well and fulfilling your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality, stylish products at fair, transparent prices.</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Joining the Lapaire team is first and foremost joining an inspiring pan-African adventure that impacts the health and well-being of the people around us, and therefore their lives.</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">But it is also and above all : </span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Serving our clients at best to improve their lives.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Participating in the expansion of a dynamic company by organizing and anticipating work efficiently.  </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Learning every day to continue to grow and surpass yourself.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Collaborating with young and multicultural teams while sharing your knowledge.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;text-align:justify;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Lapaire Group was created in 2018 in Kenya and already has over 100 Optical Shops and over 500 employees in Uganda, Tanzania, Ivory Coast, Burkina Faso, Mali, Benin, Togo, Morocco and Senegal. </span></span></span></span></span></span></p> <h2 style=\"line-height:1.38;text-align:center;margin-top:24px;margin-bottom:5px;\"><span style=\"font-size:13.999999999999998pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Lapaire, See Beyond.</span></span></span></span></span></span></h2><br>***<p style=\"line-height:1.38;text-align:center;\"><span style=\"font-size:20pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Group Marketing Director</span></span></span></span></span></span></p> <p style=\"line-height:1.2;text-align:justify;\"><span style=\"font-size:16pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Job description </span></span></span></span></span></span></p> <p style=\"line-height:1.2;text-align:justify;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:italic;\"><span style=\"text-decoration:none;\">Location: Remote / Abidjan, Côte d’Ivoire</span></span></span></span></span></span></p><p style=\"line-height:1.2;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:italic;\"><span style=\"text-decoration:none;\">Contract type : Permanent contract</span></span></span></span></span></span></p><p style=\"line-height:1.2;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:italic;\"><span style=\"text-decoration:none;\">Start Date : July 2026</span></span></span></span></span></span></p><p style=\"line-height:1.2;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:italic;\"><span style=\"text-decoration:none;\">Direct reports : Retail Marketing Manager, Brand & Digital Manager</span></span></span></span></span></span></p><p style=\"line-height:1.2;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:italic;\"><span style=\"text-decoration:none;\">Hierarchy : Reports to the CEO</span></span></span></span></span></span></p><h3 style=\"line-height:1.38;margin-top:19px;margin-bottom:5px;\"><span style=\"font-size:16pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Mission</span></span></span></span></span></span></h3><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We are a fast-growing optical retail scale-up looking for a </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Group Marketing Director</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> who is a strategic architect and a hands-on builder. You will play a vital role in supporting Lapaire’s development across Africa, defining and implementing our global brand strategy while making the strategic and budgetary trade-offs necessary to fuel our growth roadmap.</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You own the overall marketing vision—Brand, Digital, and Retail—ensuring that every initiative across all countries is high-performing, coherent, and deeply connected to our customers' reality.</span></span></span></span></span></span></p><h3 style=\"line-height:1.38;margin-top:19px;margin-bottom:5px;\"><span style=\"font-size:16pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Your Daily \"Hands-on\" Reality</span></span></span></span></span></span></h3><h3 style=\"line-height:1.38;margin-left:24px;text-indent:-18pt;margin-bottom:5px;padding:0pt 0pt 0pt 18pt;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Daily \"Hands-on\" Reality & Expectations</span></span></span></span></span></span></h3><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Brand Guardianship & Governance:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You will personally own and update the Brand Book , establishing the \"one truth\" for visual identity and tone of voice across all operational countries. This includes creating processes to ensure messaging remains consistent yet adapted to local market diversities.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Creative Project Direction:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> Rather than just approving, you will supervise large-scale creative projects. This involves validating major creative directions for brand films, TVCs, radio, and OOH campaigns, ensuring they align with Lapaire’s mission to transform lives through better sight.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Budgetary & Strategic Trade-offs</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">: You are responsible for translating high-level growth targets into data-driven marketing plans. This requires a \"hands-on\" approach to setting annual budgets and making daily trade-offs to ensure efficient allocation between brand, digital, and retail needs.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Performance & KPI Monitoring:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You won't wait for reports; you will design the KPIs and lead quarterly business reviews with Country Managers. You will monitor the performance of marketing initiatives across all channels to ensure they meet ROI expectations.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Stakeholder & Partnership Negotiation: </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You will identify and independently negotiate strategic partnerships. This involves preparing collaboration briefs and representing Lapaire in high-level external conversations to secure the most favorable terms for brand visibility.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Market & Consumer Insights: </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You will coordinate directly with Digital, Retail, and Country teams to collect relevant insights. You'll use this data to track brand health indicators (awareness, perception) and guide decisions on new country openings.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Leadership & Capability Building: </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Beyond management, you will actively support training and leadership development within the marketing functions. You act as a mentor to the Digital and Retail Marketing Managers, ensuring the team remains a \"high-performance engine\" for the business</span></span></span></span></span></span></li></ul><h3 style=\"line-height:1.38;margin-left:24px;text-indent:-18pt;margin-top:19px;margin-bottom:5px;padding:0pt 0pt 0pt 18pt;\"><span style=\"font-size:16pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Ideal profile to succeed in the role</span></span></span></span></span></span></h3><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Experience:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You have 10+ years of experience in marketing, with a proven track record in brand strategy and multi-country leadership.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strategist:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You are a business-driven thinker who can see the big picture while managing the complexity of diverse African markets.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Leader:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You are a natural team leader and communicator, capable of building high-performing organizations across central and local teams.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Tech-Savvy & Organized:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You are proficient in Google Suite and project management tools, with a highly organized approach to fast-changing environments.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Hands-on Builder:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You have a creative mindset and strong judgment, but you aren't afraid to roll up your sleeves to get the job done.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Language:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> Fully bi-lingual (French and English), both written and spoken.</span></span></span></span></span></span></li></ul><h3 style=\"line-height:1.38;margin-top:19px;margin-bottom:5px;\"><span style=\"font-size:16pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">What Success Looks Like in 6 months</span></span></span></span></span></span></h3><ol><li style=\"list-style-type:decimal;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Brand Clarity:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">A fully implemented Brand Book is the \"one truth\" for visual and verbal identity across all countries.</span></span></span></span></span></span></li><li style=\"list-style-type:decimal;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Budget Efficiency:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> A clear, data-driven framework for budget allocation is active, showing improved ROI on marketing spend.</span></span></span></span></span></span></li><li style=\"list-style-type:decimal;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">KPI Alignment:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">A standardized marketing dashboard is live, providing real-time visibility into brand health and retail execution performance.</span></span></span></span></span></span></li><li style=\"list-style-type:decimal;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Team Integration:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> The Group Digital and Retail marketing functions are fully integrated with Country teams, operating with clear processes and shared goals.</span></span></span></span></span></span></li></ol>",
    "description_text": "At Lapaire, we transform people’s lives.\n Because good eyesight is essential for living well and fulfilling your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality, stylish products at fair, transparent prices.\n Joining the Lapaire team is first and foremost joining an inspiring pan-African adventure that impacts the health and well-being of the people around us, and therefore their lives.\n But it is also and above all :\n Serving our clients at best to improve their lives.\n Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives.\n Participating in the expansion of a dynamic company by organizing and anticipating work efficiently.\n Learning every day to continue to grow and surpass yourself.\n Collaborating with young and multicultural teams while sharing your knowledge.\n The Lapaire Group was created in 2018 in Kenya and already has over 100 Optical Shops and over 500 employees in Uganda, Tanzania, Ivory Coast, Burkina Faso, Mali, Benin, Togo, Morocco and Senegal.\n  Lapaire, See Beyond.\n*** Group Marketing Director\n  Job description\n  Location: Remote / Abidjan, Côte d’Ivoire\n Contract type : Permanent contract\n Start Date : July 2026\n Direct reports : Retail Marketing Manager, Brand & Digital Manager\n Hierarchy : Reports to the CEO\n The Mission\n We are a fast-growing optical retail scale-up looking for a Group Marketing Director who is a strategic architect and a hands-on builder. You will play a vital role in supporting Lapaire’s development across Africa, defining and implementing our global brand strategy while making the strategic and budgetary trade-offs necessary to fuel our growth roadmap.\n You own the overall marketing vision—Brand, Digital, and Retail—ensuring that every initiative across all countries is high-performing, coherent, and deeply connected to our customers' reality.\n Your Daily \"Hands-on\" Reality\n Daily \"Hands-on\" Reality & Expectations\n Brand Guardianship & Governance: You will personally own and update the Brand Book , establishing the \"one truth\" for visual identity and tone of voice across all operational countries. This includes creating processes to ensure messaging remains consistent yet adapted to local market diversities.\n Creative Project Direction: Rather than just approving, you will supervise large-scale creative projects. This involves validating major creative directions for brand films, TVCs, radio, and OOH campaigns, ensuring they align with Lapaire’s mission to transform lives through better sight.\n Budgetary & Strategic Trade-offs : You are responsible for translating high-level growth targets into data-driven marketing plans. This requires a \"hands-on\" approach to setting annual budgets and making daily trade-offs to ensure efficient allocation between brand, digital, and retail needs.\n Performance & KPI Monitoring: You won't wait for reports; you will design the KPIs and lead quarterly business reviews with Country Managers. You will monitor the performance of marketing initiatives across all channels to ensure they meet ROI expectations.\n Stakeholder & Partnership Negotiation: You will identify and independently negotiate strategic partnerships. This involves preparing collaboration briefs and representing Lapaire in high-level external conversations to secure the most favorable terms for brand visibility.\n Market & Consumer Insights: You will coordinate directly with Digital, Retail, and Country teams to collect relevant insights. You'll use this data to track brand health indicators (awareness, perception) and guide decisions on new country openings.\n Leadership & Capability Building: Beyond management, you will actively support training and leadership development within the marketing functions. You act as a mentor to the Digital and Retail Marketing Managers, ensuring the team remains a \"high-performance engine\" for the business\n Ideal profile to succeed in the role\n Experience: You have 10+ years of experience in marketing, with a proven track record in brand strategy and multi-country leadership.\n Strategist: You are a business-driven thinker who can see the big picture while managing the complexity of diverse African markets.\n Leader: You are a natural team leader and communicator, capable of building high-performing organizations across central and local teams.\n Tech-Savvy & Organized: You are proficient in Google Suite and project management tools, with a highly organized approach to fast-changing environments.\n Hands-on Builder: You have a creative mindset and strong judgment, but you aren't afraid to roll up your sleeves to get the job done.\n Language: Fully bi-lingual (French and English), both written and spoken.\n What Success Looks Like in 6 months\n Brand Clarity: A fully implemented Brand Book is the \"one truth\" for visual and verbal identity across all countries.\n Budget Efficiency: A clear, data-driven framework for budget allocation is active, showing improved ROI on marketing spend.\n KPI Alignment: A standardized marketing dashboard is live, providing real-time visibility into brand health and retail execution performance.\n Team Integration: The Group Digital and Retail marketing functions are fully integrated with Country teams, operating with clear processes and shared goals.",
    "jsonld_jobposting": {
      "url": "https://lapaireglasses.applytojob.com/apply/Et8ShkNAIc/Group-Marketing-Director",
      "@type": "JobPosting",
      "title": "Group Marketing Director",
      "@context": "http://schema.org/",
      "datePosted": "2026-06-08",
      "description": "<p style=\"line-height:1.38;text-align:justify;\"><img alt=\"\" height=\"200\" src=\"https://assets.jazz.co/customers/customer_20200617123201_RJFAO2CTFZ7HXJAK/layout/20260309173230-image-20260309183229-1.jpeg\" width=\"600\"></p> <p style=\"line-height:1.38;text-align:justify;\"><span style=\"font-size:13.999999999999998pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">At Lapaire, we transform people’s lives. </span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Because good eyesight is essential for living well and fulfilling your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality, stylish products at fair, transparent prices.</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Joining the Lapaire team is first and foremost joining an inspiring pan-African adventure that impacts the health and well-being of the people around us, and therefore their lives.</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">But it is also and above all : </span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Serving our clients at best to improve their lives.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Participating in the expansion of a dynamic company by organizing and anticipating work efficiently.  </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Learning every day to continue to grow and surpass yourself.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Collaborating with young and multicultural teams while sharing your knowledge.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.38;text-align:justify;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Lapaire Group was created in 2018 in Kenya and already has over 100 Optical Shops and over 500 employees in Uganda, Tanzania, Ivory Coast, Burkina Faso, Mali, Benin, Togo, Morocco and Senegal. </span></span></span></span></span></span></p> <h2 style=\"line-height:1.38;text-align:center;margin-top:24px;margin-bottom:5px;\"><span style=\"font-size:13.999999999999998pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Lapaire, See Beyond.</span></span></span></span></span></span></h2><br>***<p style=\"line-height:1.38;text-align:center;\"><span style=\"font-size:20pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Group Marketing Director</span></span></span></span></span></span></p> <p style=\"line-height:1.2;text-align:justify;\"><span style=\"font-size:16pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Job description </span></span></span></span></span></span></p> <p style=\"line-height:1.2;text-align:justify;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:italic;\"><span style=\"text-decoration:none;\">Location: Remote / Abidjan, Côte d’Ivoire</span></span></span></span></span></span></p><p style=\"line-height:1.2;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:italic;\"><span style=\"text-decoration:none;\">Contract type : Permanent contract</span></span></span></span></span></span></p><p style=\"line-height:1.2;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:italic;\"><span style=\"text-decoration:none;\">Start Date : July 2026</span></span></span></span></span></span></p><p style=\"line-height:1.2;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:italic;\"><span style=\"text-decoration:none;\">Direct reports : Retail Marketing Manager, Brand & Digital Manager</span></span></span></span></span></span></p><p style=\"line-height:1.2;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:italic;\"><span style=\"text-decoration:none;\">Hierarchy : Reports to the CEO</span></span></span></span></span></span></p><h3 style=\"line-height:1.38;margin-top:19px;margin-bottom:5px;\"><span style=\"font-size:16pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Mission</span></span></span></span></span></span></h3><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">We are a fast-growing optical retail scale-up looking for a </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Group Marketing Director</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> who is a strategic architect and a hands-on builder. You will play a vital role in supporting Lapaire’s development across Africa, defining and implementing our global brand strategy while making the strategic and budgetary trade-offs necessary to fuel our growth roadmap.</span></span></span></span></span></span></p><p style=\"line-height:1.38;text-align:justify;margin-top:16px;margin-bottom:16px;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You own the overall marketing vision—Brand, Digital, and Retail—ensuring that every initiative across all countries is high-performing, coherent, and deeply connected to our customers' reality.</span></span></span></span></span></span></p><h3 style=\"line-height:1.38;margin-top:19px;margin-bottom:5px;\"><span style=\"font-size:16pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Your Daily \"Hands-on\" Reality</span></span></span></span></span></span></h3><h3 style=\"line-height:1.38;margin-left:24px;text-indent:-18pt;margin-bottom:5px;padding:0pt 0pt 0pt 18pt;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:Arial, sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Daily \"Hands-on\" Reality & Expectations</span></span></span></span></span></span></h3><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Brand Guardianship & Governance:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You will personally own and update the Brand Book , establishing the \"one truth\" for visual identity and tone of voice across all operational countries. This includes creating processes to ensure messaging remains consistent yet adapted to local market diversities.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Creative Project Direction:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> Rather than just approving, you will supervise large-scale creative projects. This involves validating major creative directions for brand films, TVCs, radio, and OOH campaigns, ensuring they align with Lapaire’s mission to transform lives through better sight.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Budgetary & Strategic Trade-offs</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">: You are responsible for translating high-level growth targets into data-driven marketing plans. This requires a \"hands-on\" approach to setting annual budgets and making daily trade-offs to ensure efficient allocation between brand, digital, and retail needs.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Performance & KPI Monitoring:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You won't wait for reports; you will design the KPIs and lead quarterly business reviews with Country Managers. You will monitor the performance of marketing initiatives across all channels to ensure they meet ROI expectations.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Stakeholder & Partnership Negotiation: </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You will identify and independently negotiate strategic partnerships. This involves preparing collaboration briefs and representing Lapaire in high-level external conversations to secure the most favorable terms for brand visibility.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Market & Consumer Insights: </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You will coordinate directly with Digital, Retail, and Country teams to collect relevant insights. You'll use this data to track brand health indicators (awareness, perception) and guide decisions on new country openings.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Leadership & Capability Building: </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Beyond management, you will actively support training and leadership development within the marketing functions. You act as a mentor to the Digital and Retail Marketing Managers, ensuring the team remains a \"high-performance engine\" for the business</span></span></span></span></span></span></li></ul><h3 style=\"line-height:1.38;margin-left:24px;text-indent:-18pt;margin-top:19px;margin-bottom:5px;padding:0pt 0pt 0pt 18pt;\"><span style=\"font-size:16pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Ideal profile to succeed in the role</span></span></span></span></span></span></h3><ul><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Experience:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You have 10+ years of experience in marketing, with a proven track record in brand strategy and multi-country leadership.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strategist:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">You are a business-driven thinker who can see the big picture while managing the complexity of diverse African markets.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Leader:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You are a natural team leader and communicator, capable of building high-performing organizations across central and local teams.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Tech-Savvy & Organized:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You are proficient in Google Suite and project management tools, with a highly organized approach to fast-changing environments.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Hands-on Builder:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> You have a creative mindset and strong judgment, but you aren't afraid to roll up your sleeves to get the job done.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Language:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> Fully bi-lingual (French and English), both written and spoken.</span></span></span></span></span></span></li></ul><h3 style=\"line-height:1.38;margin-top:19px;margin-bottom:5px;\"><span style=\"font-size:16pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">What Success Looks Like in 6 months</span></span></span></span></span></span></h3><ol><li style=\"list-style-type:decimal;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Brand Clarity:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">A fully implemented Brand Book is the \"one truth\" for visual and verbal identity across all countries.</span></span></span></span></span></span></li><li style=\"list-style-type:decimal;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Budget Efficiency:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> A clear, data-driven framework for budget allocation is active, showing improved ROI on marketing spend.</span></span></span></span></span></span></li><li style=\"list-style-type:decimal;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">KPI Alignment:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> </span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">A standardized marketing dashboard is live, providing real-time visibility into brand health and retail execution performance.</span></span></span></span></span></span></li><li style=\"list-style-type:decimal;\"><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Team Integration:</span></span></span></span></span></span><span style=\"font-size:13pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"font-family:'Source Sans Pro', sans-serif;\"><span style=\"color:#000000;\"><span style=\"font-weight:300;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> The Group Digital and Retail marketing functions are fully integrated with Country teams, operating with clear processes and shared goals.</span></span></span></span></span></span></li></ol>",
      "jobLocation": {
        "@type": "Place",
        "address": {
          "@type": "PostalAddress",
          "postalCode": "",
          "addressRegion": "",
          "addressLocality": "Abidjan"
        }
      },
      "validThrough": "2026-09-06",
      "uniqueJobCode": "job_20260309173317_0L6GD8NFRXKPBGPS",
      "employmentType": "FULL_TIME",
      "hiringOrganization": {
        "logo": "https://s3.amazonaws.com/resumator/customer_20200617123201_RJFAO2CTFZ7HXJAK/logos/20250516091321_logo_carolina_blue_4.png",
        "name": "Lapaire Group",
        "@type": "Organization",
        "sameAs": "https://www.lapaireglasses.com"
      },
      "experienceRequirements": "Executive"
    }
  },
  "list_job": {
    "id": "Et8ShkNAIc",
    "title": "Group Marketing Director",
    "detailUrl": "https://lapaireglasses.applytojob.com/apply/jobs/details/Et8ShkNAIc?&"
  },
  "detail_errors": []
}
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