Performance Marketing Manager

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    "datePosted": "2026-05-12",
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    "description": "<p><span style=\"color: rgb(235, 37, 41); font-size: 18pt\">Performance Marketing Manager</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Location:</span><span style=\"font-size: 10pt\"> Remote (US-based)</span><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt; font-weight: bold\">Experience Required:</span><span style=\"font-size: 10pt\"> 5+ years</span><span style=\"font-size: 10pt\"><br></span><span style=\"font-size: 10pt; font-weight: bold\">Type:</span><span style=\"font-size: 10pt\"> Full-time, Salary Position</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(51, 51, 51); font-size: 14pt\">About the Role</span></p>\n<p><span style=\"font-size: 10pt\">We’re looking for a highly experienced, hands-on </span><span style=\"font-size: 10pt; font-weight: bold\">Performance Marketing Manager</span><span style=\"font-size: 10pt\"> to own and drive results across our PPC accounts, with a primary focus on </span><span style=\"font-size: 10pt; font-weight: bold\">Google Ads (Search + PMax)</span><span style=\"font-size: 10pt\"> and </span><span style=\"font-size: 10pt; font-weight: bold\">Meta Ads</span><span style=\"font-size: 10pt\">.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">This is not a “set it and forget it” role. You will be directly responsible for ensuring all paid media retainers are operating efficiently, scaling where possible, and consistently driving strong </span><span style=\"font-size: 10pt; font-weight: bold\">ROAS and revenue growth</span><span style=\"font-size: 10pt\"> for our clients.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 10pt\">You’ll also act as the </span><span style=\"font-size: 10pt; font-weight: bold\">strategic lead and day-to-day owner of contractor and/or agency partners</span><span style=\"font-size: 10pt\">, ensuring high-quality execution, accountability, and performance across every account.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(235, 37, 41); font-size: 12pt\">What You’ll Be Responsible For</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Own Paid Media Performance</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Manage and optimize campaigns across Google Ads (Search, PMax) and Meta Ads (Prospecting + Retargeting)</span></li>\n<li><span style=\"font-size: 10pt\">Drive measurable growth in </span><span style=\"font-size: 10pt; font-weight: bold\">ROAS, CPA, and revenue</span></li>\n<li><span style=\"font-size: 10pt\">Identify and execute on scaling opportunities</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Hands-On Campaign Execution</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Audit, build, and optimize campaigns (structure, targeting, bidding, creatives)</span></li>\n<li><span style=\"font-size: 10pt\">Continuously test and iterate (audiences, messaging, landing pages)</span></li>\n<li><span style=\"font-size: 10pt\">Ensure proper tracking, attribution, and data integrity (GA4, pixels, CAPI, etc.)</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Lead &amp; Manage Contractors / Agencies</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Act as the </span><span style=\"font-size: 10pt; font-weight: bold\">primary point of accountability</span><span style=\"font-size: 10pt\"> for external partners</span></li>\n<li><span style=\"font-size: 10pt\">Set clear expectations, review performance, and ensure deliverables meet standards</span></li>\n<li><span style=\"font-size: 10pt\">Push for efficiency, quality, and results, no passive management</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Strategic Leadership</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Bring proactive ideas to improve performance across accounts</span></li>\n<li><span style=\"font-size: 10pt\">Stay ahead of the </span><span style=\"font-size: 10pt; font-weight: bold\">latest PPC trends, platform updates, and AI advancements</span></li>\n<li><span style=\"font-size: 10pt\">Apply data-driven insights to influence broader marketing and CRO strategy</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Client &amp; Internal Communication</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Come to meetings prepared with </span><span style=\"font-size: 10pt; font-weight: bold\">clear insights, performance narratives, and action plans</span></li>\n<li><span style=\"font-size: 10pt\">Confidently present wins, losses, and optimization strategies</span></li>\n<li><span style=\"font-size: 10pt\">Share real examples of past performance and lessons learned</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(235, 37, 41); font-size: 14pt\">What We’re Looking For</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">5+ years of hands-on PPC experience across Google Ads and Meta Ads</span></li>\n<li><span style=\"font-size: 10pt\">Agency background managing multiple client accounts simultaneously (B2bB and B2C)</span></li>\n<li><span style=\"font-size: 10pt\">Proven track record of hitting or exceeding ROAS targets and scaling revenue</span></li>\n<li><span style=\"font-size: 10pt\">Experience directing contractors, freelancers, or external agency partners</span></li>\n<li><span style=\"font-size: 10pt\">Deep expertise in Google Ads (Search + PMax), Meta Ads full-funnel strategy, attribution, tracking, and GA4</span></li>\n<li><span style=\"font-size: 10pt\">Strong testing mindset across creatives, audiences, and landing pages</span></li>\n<li><span style=\"font-size: 10pt\">Comfortable making fast decisions with incomplete data and shifting priorities</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">AI &amp; Efficiency</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Fluent in AI tools (ChatGPT, Claude, platform automation, scripts) and applies them to improve performance, speed up workflows, and generate insights</span></li>\n<li><span style=\"font-size: 10pt\">Treats time as a resource, always looking to automate, streamline, and eliminate inefficiency</span></li>\n</ul>\n<p><span style=\"font-size: 10pt; font-weight: bold\">Landing Page Optimization &amp; CRO</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Continuously assess LP performance and identify conversion bottlenecks</span></li>\n<li><span style=\"font-size: 10pt\">Partner with design and development to implement data-backed CRO updates</span></li>\n<li><span style=\"font-size: 10pt\">Use GA4, heatmaps (e.g., Microsoft Clarity), and campaign data to drive recommendations</span></li>\n<li><span style=\"font-size: 10pt\">Ensure ad-to-landing-page message consistency across all campaigns</span></li>\n<li><span style=\"font-size: 10pt\">Test LP variants across different audiences, funnels, and campaign objectives</span></li>\n</ul>\n<p><span style=\"font-size: 10pt\"><br><br></span></p>\n<p><span style=\"color: rgb(235, 37, 41); font-size: 14pt\">What Success Looks Like</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">PPC accounts are </span><span style=\"font-size: 10pt; font-weight: bold\">consistently hitting or exceeding ROAS targets</span></li>\n<li><span style=\"font-size: 10pt\">Contractors/agencies are </span><span style=\"font-size: 10pt; font-weight: bold\">well-managed, accountable, and delivering quality work</span></li>\n<li><span style=\"font-size: 10pt\">Clear performance insights are communicated regularly</span></li>\n<li><span style=\"font-size: 10pt\">New growth opportunities are proactively identified and executed</span></li>\n<li><span style=\"font-size: 10pt\">Work is done </span><span style=\"font-size: 10pt; font-weight: bold\">efficiently: time is treated as a critical resource</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(235, 37, 41); font-size: 14pt\">Bonus Points</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">Experience in eCommerce / Shopify environments</span></li>\n<li><span style=\"font-size: 10pt\">Familiarity with tools like GA4 and Klaviyo</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(235, 37, 41); font-size: 14pt\">Benefits </span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Competitive salary based on experience</span></li>\n<li><span style=\"font-size: 10pt\">Medical and dental insurance options for employees and eligible dependents (Once probationary period is met)</span></li>\n<li><span style=\"font-size: 10pt\">Paid Time Off (Vacation Days, Sick Days, and Company Holidays)</span></li>\n<li><span style=\"font-size: 10pt\">Floating holidays for religious or cultural observances</span></li>\n<li><span style=\"font-size: 10pt\">Additional paid week off between Christmas and New Year’s (Leadership Discretion)</span></li>\n<li><span style=\"font-size: 10pt\">401(k) with employer matching contributions after 1 Year of employment</span></li>\n<li><span style=\"font-size: 10pt\">Learning and development opportunities</span></li>\n<li><span style=\"font-size: 10pt\">Supportive and inclusive remote-first team culture</span><span style=\"font-size: 10pt\"><br><br></span></li>\n</ul>\n<p><span style=\"color: rgb(235, 37, 41); font-size: 14pt\">Physical Requirements</span></p>\n<p><span style=\"color: rgb(51, 51, 51); font-size: 10pt\">This is a remote position requiring regular use of a computer and digital communication tools, including email, video conferencing, and messaging platforms. The role involves regular review and assessment of website layouts, functionality, and design feedback. Occasional independent travel for internal team events or industry conferences may be required. </span></p>\n<p><span style=\"color: rgb(51, 51, 51); font-size: 10pt\">Reasonable accommodations will be made in accordance with ADA, ADAAA, and EEOC guidelines.</span><span style=\"font-size: 10pt\"><br><br></span></p>\n<p><span style=\"color: rgb(235, 37, 41); font-size: 12pt\">Diversity &amp; Equal Opportunity Statement</span></p>\n<p><span style=\"font-size: 10pt\">Shero is an at-will, equal-opportunity employer. We are proud of our diverse and global team and committed to fostering an environment of inclusion and belonging. Diversity is not just a metric; it is a practice we embed in our daily work, decision-making, and leadership. We are committed to fair hiring and employment practices, free from discrimination or harassment of any kind.</span></p>\n<p><span style=\"font-size: 10pt; font-weight: bold\"><br></span><span style=\"font-size: 10pt\">This is a fantastic opportunity to join a growing team in an ever-changing digital landscape. Shero is driven by empathy, grit, curiosity, and collaboration. If you're passionate about turning data into revenue, obsess over ROAS and CAC, and want to grow with a team that values you as a whole person, we'd love to hear from you! Are you someone who thrives on testing, optimizing, and owning results in a fast-moving eCommerce environment? Let's talk.</span></p>\n<p><br></p>",
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