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Strategic Marketing Specialist

6bc408f7 Cc0c 42ea 957e Df1fbcdca0f8 19000101 000001 · Greensboro, NC, US, Greensboro, NC · Hybrid · Active · ADP Workforce Now Recruiting

Job facts

FieldValue
Company6bc408f7 Cc0c 42ea 957e Df1fbcdca0f8 19000101 000001
TitleStrategic Marketing Specialist
Normalized title-
Department / team-
LocationGreensboro, NC, United States
Work modelHybrid / Hybrid
Employment type-
Salary-
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-05-20 / 2026-05-31
Changed / last seen2026-06-22 / 2026-06-22

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Linked records

Company6bc408f7 Cc0c 42ea 957e Df1fbcdca0f8 19000101 000001
Source468be928-58ef-4295-a539-8928e2500c23
ATS providerADP Workforce Now Recruiting

Description

Marketing Specialist Location: Greensboro, NC (Hybrid/Flexible) Department: Marketing Reports To: VP of Sales & Marketing Role Overview We are looking for a Strategic Marketing Specialist to build and lead a modern marketing function at Hoffman Hydronics. This is not an administrative support role; it is a strategic and hands ‑ on position for someone who wants to shape how an entire market perceives our company. You will be responsible for defining our brand voice, building a unified message about who we are, and making sure that message shows up consistently across our website, social media, email, events, and sales tools. Your work will help prospective customers trust us, prospective employees want to join us, and prospective vendor partners see us as their preferred representative. You will collaborate closely with leadership and the sales team to align marketing with business development and revenue goals, while still rolling up your sleeves to create and ship great content. About Hoffman Hydronics Hoffman Hydronics is a high ‑ growth manufacturers’ representative specializing in hydronic and HVAC systems for commercial, institutional, and industrial buildings. We partner with leading manufacturers, engineers, contractors, and facility owners to design and deliver high ‑ performance, sustainable comfort solutions. Our industry has traditionally relied on old ‑ school, relationship ‑ only selling, but the landscape is changing fast. We see a huge opportunity to differentiate by telling our story better online, elevating our brand, and using modern marketing to support our sales team, attract top talent, and deepen relationships with our vendor partners. Key Responsibilities Brand and Strategy Partner with ownership and sales leadership to define and document Hoffman Hydronics’ brand story, value proposition, and key messages for customers, employees, and vendor partners. Translate business goals into a clear marketing strategy and annual calendar tied to pipeline, hiring, and partner objectives. Ensure the company is consistently represented as genuine, professional, and fun in all public ‑ facing materials. Content, Website, and Digital Presence Own the strategy, content, and ongoing improvement of the Hoffman Hydronics website, including structure, copy, visuals, and lead ‑ capture paths. Manage our digital channels (e.g., LinkedIn, YouTube, email, and others as appropriate), setting a cadence and standards for posts, campaigns, and responses. Build and manage a content/editorial calendar including blog posts, case studies, videos, technical explainers, training and event promotions, and employee spotlights. Collaborate with internal subject ‑ matter experts, vendors, and industry partners to turn complex technical concepts into clear, engaging stories for non ‑ technical audiences. Ensure content is optimized for search engines and lead generation, using calls ‑ to ‑ action, landing pages, and gated resources where appropriate. Demand Generation and Sales Enablement Develop campaigns that support key sales initiatives: product launches, territory expansions, vertical market pushes, and strategic vendor promotions. Create sales enablement tools (presentations, one ‑ pagers, proposal templates, video explainers) that make our sales team more effective and more consistent. Track and report funnel metrics (website traffic, engagement, leads, event registrations, etc.) and combine them with broader market insights to continuously refine strategy and improve performance. AI-Enabled Marketing and Innovation Identify and implement practical uses of AI tools to improve marketing efficiency, content quality, and speed to execution. Use AI to support content creation (drafting, editing, ideation), while maintaining a strong, authentic brand voice. Leverage AI for audience insights, segmentation, and campaign optimization. Evaluate and introduce tools that enhance workflows across content, design, analytics, and sales enablement. Stay current on emerging AI capabilities and recommend where they can create a competitive advantage in a traditionally relationship-driven industry. Market Insights and Data Analysis Develop and analyze market data to identify trends, customer needs, and opportunities across target segments and geographies. Gather insights from customers, sales teams, vendor partners, and industry sources to inform positioning and campaign strategy. Monitor competitor activity and market positioning to help differentiate Hoffman Hydronics in a crowded and evolving landscape. Use data to refine messaging, improve campaign performance, and support strategic decision-making across marketing and sales. Events and Promotions Plan and coordinate promotional events such as trainings, Lunch ‑ n ‑ Learns, roadshows, webinars, trade shows, and customer appreciation events. Partner with vendors to co ‑ market events and campaigns, elevating both their brands and ours. Ensure all event materials and follow ‑ up communications reinforce our brand and drive next steps for relationships and opportunities. Leadership and Department Building Establish foundational marketing processes, standards, and documentation so the function can scale. Identify when and how to leverage agencies, freelancers, or future internal hires to execute design, video, web development, and specialized campaigns. Advocate for the role of marketing in the business, educating internal stakeholders on how modern marketing supports relationship ‑ driven sales in our space. Qualifications Required Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field (or equivalent hands ‑ on experience). 7+ years of marketing and management experience, with at least 4+ years owning campaigns, content, or digital channels end ‑ to ‑ end. Strong experience in team development, coaching and leadership to meet organizational objectives. Demonstrated ability to build and execute a content strategy (writing, editing, and promoting written and visual content). Strong understanding of B2B digital marketing, including websites, SEO basics, email marketing, and social media best practices. Comfortable using marketing automation, CRM, and analytics tools to make data ‑ informed decisions. Proven ability to translate technical or engineering ‑ driven topics into clear, compelling stories for non ‑ technical audiences. Excellent written and verbal communication skills, with a portfolio or examples of content you have created. Strong project management skills and the ability to work independently, prioritize, and deliver on multiple initiatives at once. Hands-on experience using AI tools to support marketing efforts (content creation, research, campaign optimization, or workflow automation), with the ability to apply them thoughtfully in a B2B environment. Proven experience developing and analyzing market data to drive marketing strategy, positioning, and campaign decisions in a B2B environment. Preferred Experience in or around the construction, HVAC, building systems, or manufacturing industries, or a strong curiosity about them. Experience working closely with a sales team or in a sales ‑ driven organization. Hands ‑ on skills with some combination of: Website CMS (e.g., WordPress or similar) Email/marketing automation platforms Design tools (Adobe Creative Suite, Canva, etc.) Video editing or production Familiarity with NetSuite or other ERP/CRM systems is a plus. You Might Be a Great Fit If You are a builder: excited by the idea of creating a modern marketing function almost from scratch and showing what “good” looks like in a traditionally old ‑ school industry. You are a storyteller: you love explaining technical concepts in simple, human terms and spotlighting the people behind the work. You are impact ‑ driven: you care about results and use data to refine your work, but you also trust your creative instincts. You are collaborative: you enjoy partnering with leadership, sales, and vendor partners and are comfortable influencing without direct authority. You are curious and always learning: you keep up with marketing trends, tools, and best practices and like to experiment. Why Join Hoffman Hydronics High ‑ growth environment: We are experiencing rapid growth and investing in marketing as a strategic driver—not an afterthought. Strategic seat at the table: You will work directly with leadership and have a real voice in how we show up to the market. Visible impact: Your work will shape how customers, employees, and vendor partners perceive us across the Carolinas and beyond. Culture: We take our work seriously but not ourselves; we value authenticity, professionalism, and having fun while we grow together. If this sounds like the kind of challenge you’ve been looking for, we’d love to talk. This job description is intended to provide information regarding the essential functions and basic duties of this position. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and duties that could be assigned. Additional functions and requirements may be assigned by management as it deems appropriate. This document does not constitute a contract and is subject to change at the discretion of Hoffman Hydronics. EEO Employer/Vets/Disabled

Full job record

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First Seen At2026-05-31 18:29:06Z
Last Seen At2026-06-22 13:14:11Z
Last Checked At2026-06-22 13:14:11Z
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    "requisitionDescription": "<div><div><div><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:15.75pt;margin-bottom:5.25pt;line-height:150%;' data-pasted=\"true\"><strong><span style=\"font-size: 18px; line-height: 150%; font-family: Calibri, sans-serif; color: black;\">Marketing Specialist</span></strong></p><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:10.5pt;line-height:150%;'><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">Location: Greensboro, NC (Hybrid/Flexible)<br>Department: Marketing<br>Reports To: VP of Sales &amp; Marketing</span></p><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:10.5pt;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">Role Overview</span></strong></span></p><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:10.5pt;line-height:normal;'><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">We are looking for a Strategic Marketing Specialist to build and lead a modern marketing function at Hoffman Hydronics. This is not an administrative support role; it is a strategic and hands</span><span style='font-family: \"Cambria Math\", serif; color: black; font-size: 18px;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">on position for someone who wants to shape how an entire market perceives our company.</span></p><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:10.5pt;line-height:normal;'><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">You will be responsible for defining our brand voice, building a unified message about who we are, and making sure that message shows up consistently across our website, social media, email, events, and sales tools. Your work will help prospective customers trust us, prospective employees want to join us, and prospective vendor partners see us as their preferred representative.</span></p><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:10.5pt;line-height:normal;'><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">You will collaborate closely with leadership and the sales team to align marketing with business development and revenue goals, while still rolling up your sleeves to create and ship great content.</span></p><p style='margin-right:0in;margin-left:-1.5pt;font-size:14px;font-family:\"Georgia\",serif;margin-top:15.75pt;margin-bottom:5.25pt;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">About Hoffman Hydronics</span></strong></span></p><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:10.5pt;line-height:normal;'><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">Hoffman Hydronics is a high</span><span style='font-family: \"Cambria Math\", serif; color: black; font-size: 18px;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">growth manufacturers&rsquo; representative specializing in hydronic and HVAC systems for commercial, institutional, and industrial buildings. We partner with leading manufacturers, engineers, contractors, and facility owners to design and deliver high</span><span style='font-family: \"Cambria Math\", serif; color: black; font-size: 18px;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">performance, sustainable comfort solutions.</span></p><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:10.5pt;line-height:normal;'><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">Our industry has traditionally relied on old</span><span style='font-family: \"Cambria Math\", serif; color: black; font-size: 18px;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">school, relationship</span><span style='font-family: \"Cambria Math\", serif; color: black; font-size: 18px;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">only selling, but the landscape is changing fast. We see a huge opportunity to differentiate by telling our story better online, elevating our brand, and using modern marketing to support our sales team, attract top talent, and deepen relationships with our vendor partners.</span></p><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:10.5pt;line-height:normal;'><span style=\"font-size: 18px;\"><strong><span style=\"font-family: Calibri, sans-serif; color: black;\">Key Responsibilities</span></strong></span></p><p style='margin-right:0in;margin-left:-1.5pt;font-size:14px;font-family:\"Georgia\",serif;margin-top:15.75pt;margin-bottom:5.25pt;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">Brand and Strategy</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;line-height:12.0pt;font-size:14px;font-family:\"Georgia\",serif;'><ul><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Partner with ownership and sales leadership to define and document Hoffman Hydronics&rsquo; brand story, value proposition, and key messages for customers, employees, and vendor partners.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Translate business goals into a clear marketing strategy and annual calendar tied to pipeline, hiring, and partner objectives.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Ensure the company is consistently represented as genuine, professional, and fun in all public</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">facing materials.</span></li></ul></div><p style='margin-right:0in;margin-left:-1.5pt;font-size:14px;font-family:\"Georgia\",serif;margin-top:15.75pt;margin-bottom:5.25pt;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">Content, Website, and Digital Presence</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;line-height:12.0pt;font-size:14px;font-family:\"Georgia\",serif;'><ul><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Own the strategy, content, and ongoing improvement of the Hoffman Hydronics website, including structure, copy, visuals, and lead</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">capture paths.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Manage our digital channels (e.g., LinkedIn, YouTube, email, and others as appropriate), setting a cadence and standards for posts, campaigns, and responses.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Build and manage a content/editorial calendar including blog posts, case studies, videos, technical explainers, training and event promotions, and employee spotlights.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Collaborate with internal subject</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">matter experts, vendors, and industry partners to turn complex technical concepts into clear, engaging stories for non</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">technical audiences.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Ensure content is optimized for search engines and lead generation, using calls</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">to</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">action, landing pages, and gated resources where appropriate.</span></li></ul></div><p style='margin-right:0in;margin-left:-1.5pt;font-size:14px;font-family:\"Georgia\",serif;margin-top:15.75pt;margin-bottom:5.25pt;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">Demand Generation and Sales Enablement</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;line-height:12.0pt;font-size:14px;font-family:\"Georgia\",serif;'><ul><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Develop campaigns that support key sales initiatives: product launches, territory expansions, vertical market pushes, and strategic vendor promotions.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Create sales enablement tools (presentations, one</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">pagers, proposal templates, video explainers) that make our sales team more effective and more consistent.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif;\">Track and report funnel metrics (website traffic, engagement, leads, event registrations, etc.) and combine them with broader market insights to continuously refine strategy and improve performance.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:15.75pt;margin-bottom:5.25pt;line-height:normal;'><span style=\"font-size: 18px;\"><strong><span style=\"font-family: Calibri, sans-serif; color: black;\">AI-Enabled Marketing and Innovation</span></strong></span><span style=\"font-size: 18px; font-family: Calibri, sans-serif; color: black;\"><br></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;line-height:12.0pt;font-size:14px;font-family:\"Georgia\",serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Identify and implement practical uses of AI tools to improve marketing efficiency, content quality, and speed to execution.</span></li></ul></div><div style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;line-height:12.0pt;font-size:14px;font-family:\"Georgia\",serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Use AI to support content creation (drafting, editing, ideation), while maintaining a strong, authentic brand voice.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Leverage AI for audience insights, segmentation, and campaign optimization.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Evaluate and introduce tools that enhance workflows across content, design, analytics, and sales enablement.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Stay current on emerging AI capabilities and recommend where they can create a competitive advantage in a traditionally relationship-driven industry.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:15.75pt;margin-bottom:5.25pt;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">Market Insights and Data Analysis</span></strong><strong>&nbsp;</strong></span></p><ul><li style=\"font-size: 18px;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Develop and analyze market data to identify trends, customer needs, and opportunities across target segments and geographies.</span></li><li style=\"font-size: 18px;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Gather insights from customers, sales teams, vendor partners, and industry sources to inform positioning and campaign strategy.</span></li><li style=\"font-size: 18px;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Monitor competitor activity and market positioning to help differentiate Hoffman Hydronics in a crowded and evolving landscape.</span></li><li style=\"font-size: 18px;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Use data to refine messaging, improve campaign performance, and support strategic decision-making across marketing and sales.</span></li></ul><p style='margin-right:0in;margin-left:-1.5pt;font-size:14px;font-family:\"Georgia\",serif;margin-top:15.75pt;margin-bottom:5.25pt;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">Events and Promotions</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;line-height:12.0pt;font-size:14px;font-family:\"Georgia\",serif;'><ul><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Plan and coordinate promotional events such as trainings, Lunch</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">n</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">Learns, roadshows, webinars, trade shows, and customer appreciation events.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Partner with vendors to co</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">market events and campaigns, elevating both their brands and ours.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Ensure all event materials and follow</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">up communications reinforce our brand and drive next steps for relationships and opportunities.</span></li></ul></div><p style='margin-right:0in;margin-left:-1.5pt;font-size:14px;font-family:\"Georgia\",serif;margin-top:15.75pt;margin-bottom:5.25pt;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">Leadership and Department Building</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;line-height:12.0pt;font-size:14px;font-family:\"Georgia\",serif;'><ul><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Establish foundational marketing processes, standards, and documentation so the function can scale.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Identify when and how to leverage agencies, freelancers, or future internal hires to execute design, video, web development, and specialized campaigns.</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Advocate for the role of marketing in the business, educating internal stakeholders on how modern marketing supports relationship</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">driven sales in our space.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:10.5pt;margin-bottom:0in;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">Qualifications</span></strong><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\"><br> Required</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;line-height:12.0pt;font-size:14px;font-family:\"Georgia\",serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 17.35px;\"><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Bachelor&rsquo;s degree in Marketing, Communications, Journalism, Business, or related field (or equivalent hands</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">on experience).</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">7+ years of marketing and management experience, with at least 4+ years owning campaigns, content, or digital channels end</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">to</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">end.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif;\">Strong experience in team development, coaching and leadership to meet organizational objectives.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Demonstrated ability to build and execute a content strategy (writing, editing, and promoting written and visual content).</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Strong understanding of B2B digital marketing, including websites, SEO basics, email marketing, and social media best practices.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Comfortable using marketing automation, CRM, and analytics tools to make data</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">informed decisions.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Proven ability to translate technical or engineering</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">driven topics into clear, compelling stories for non</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">technical audiences.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Excellent written and verbal communication skills, with a portfolio or examples of content you have created.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Strong project management skills and the ability to work independently, prioritize, and deliver on multiple initiatives at once.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif;\">Hands-on experience using AI tools to support marketing efforts (content creation, research, campaign optimization, or workflow automation), with the ability to apply them thoughtfully in a B2B environment.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif;\">Proven experience developing and analyzing market data to drive marketing strategy, positioning, and campaign decisions in a B2B environment.</span></li></ul></div><p style='margin-right:0in;margin-left:-1.5pt;font-size:14px;font-family:\"Georgia\",serif;margin-top:15.75pt;margin-bottom:5.25pt;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">Preferred</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;line-height:12.0pt;font-size:14px;font-family:\"Georgia\",serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 17px;\"><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Experience in or around the construction, HVAC, building systems, or manufacturing industries, or a strong curiosity about them.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Experience working closely with a sales team or in a sales</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">driven organization.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Hands</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">on skills with some combination of:</span><ul style=\"margin-bottom: 0in; list-style-type: circle; font-size: initial;\"><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Website CMS (e.g., WordPress or similar)</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Email/marketing automation platforms</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Design tools (Adobe Creative Suite, Canva, etc.)</span></li><li style=\"margin-top: 0in; margin-right: 0in; margin-bottom: 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Video editing or production</span></li></ul></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Familiarity with NetSuite or other ERP/CRM systems is a plus.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:10.5pt;margin-bottom:0in;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">You Might Be a Great Fit If</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;line-height:12.0pt;font-size:14px;font-family:\"Georgia\",serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 17.35px;\"><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">You are a builder: excited by the idea of creating a modern marketing function almost from scratch and showing what &ldquo;good&rdquo; looks like in a traditionally old</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">school industry.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">You are a storyteller: you love explaining technical concepts in simple, human terms and spotlighting the people behind the work.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">You are impact</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">driven: you care about results and use data to refine your work, but you also trust your creative instincts.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">You are collaborative: you enjoy partnering with leadership, sales, and vendor partners and are comfortable influencing without direct authority.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">You are curious and always learning: you keep up with marketing trends, tools, and best practices and like to experiment.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:10.5pt;margin-bottom:0in;line-height:150%;'><span style=\"font-size: 18px;\"><strong><span style=\"line-height: 150%; font-family: Calibri, sans-serif; color: black;\">Why Join Hoffman Hydronics</span></strong></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:6.0pt;margin-left:0in;line-height:12.0pt;font-size:14px;font-family:\"Georgia\",serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;margin-left: 17.35px;\"><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">High</span><span style='font-family: \"Cambria Math\", serif; color: black;'>‑</span><span style=\"font-family: Calibri, sans-serif; color: black;\">growth environment: We are experiencing rapid growth and investing in marketing as a strategic driver&mdash;not an afterthought.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Strategic seat at the table: You will work directly with leadership and have a real voice in how we show up to the market.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Visible impact: Your work will shape how customers, employees, and vendor partners perceive us across the Carolinas and beyond.</span></li><li style=\"margin: 0in 0in 6pt; line-height: 12pt; font-size: 18px; font-family: initial;\"><span style=\"font-family: Calibri, sans-serif; color: black;\">Culture: We take our work seriously but not ourselves; we value authenticity, professionalism, and having fun while we grow together.</span></li></ul></div><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:10.5pt;line-height:150%;'><span style=\"font-family: Calibri, sans-serif; color: black; font-size: 18px;\">If this sounds like the kind of challenge you&rsquo;ve been looking for, we&rsquo;d love to talk.</span></p><p style='margin-right:0in;margin-left:0in;font-size:12px;font-family:\"Arial\",sans-serif;margin:0in;margin-top:3.9pt;line-height:130%;'><span style=\"font-size: 18px;\"><em><span style=\"line-height: 130%; font-family: Calibri, sans-serif;\">This job description is intended to provide information regarding the essential functions and basic duties of this position. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and duties that could be assigned. Additional functions and requirements may be assigned by management as it deems appropriate. This document does not constitute a contract and is subject to change at the discretion of Hoffman Hydronics.</span></em></span></p><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:10.5pt;line-height:150%;'><span style=\"font-size: 18px;\"><br></span></p><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:6.0pt;line-height:normal;background:white;'><span style=\"font-family: Calibri, sans-serif; color: rgb(38, 35, 33); font-size: 18px;\">EEO Employer/Vets/Disabled</span></p><p style='margin-right:0in;margin-left:0in;font-size:14px;font-family:\"Georgia\",serif;margin-top:0in;margin-bottom:10.5pt;line-height:150%;'><br></p></div></div></div>\n",
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    "organizationalUnits": [],
    "postingInstructions": [],
    "additionalProperties": {},
    "requisitionLocations": [
      {
        "address": {
          "cityName": "Greensboro",
          "postalCode": "27407",
          "countrySubdivisionLevel1": {
            "codeValue": "NC"
          }
        },
        "nameCode": {
          "shortName": " Greensboro, NC, US"
        },
        "aliasNames": []
      }
    ],
    "screeningRequirements": [],
    "sponsoredVisaTypeCodes": []
  },
  "detail_meta": {
    "url": "https://workforcenow.adp.com/mascsr/default/careercenter/public/events/staffing/v1/job-requisitions/562282?cid=6bc408f7-cc0c-42ea-957e-df1fbcdca0f8&ccId=19000101_000001&lang=en_US&locale=en_US",
    "http_status": 200,
    "content_type": "application/json;charset=UTF-8",
    "response_bytes": 41827
  },
  "detail_errors": []
}
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GET https://api.bluedoor.sh/job-postings/v1/orgs/5199f271-5525-43b7-8293-420423cb7814JSON
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