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Senior Manager, Brand Content
Eicl Fa Em5 Oraclecloud Com CX 5001 · Seattle, WA, United States; Seattle Office, Seattle, WA, US · Hybrid · Active · $88,100–$119,000 / year · Oracle Recruiting Cloud / Fusion HCM
Job facts
| Field | Value |
|---|---|
| Company | Eicl Fa Em5 Oraclecloud Com CX 5001 |
| Title | Senior Manager, Brand Content |
| Normalized title | - |
| Department / team | Marketing |
| Location | Seattle, WA, United States |
| Work model | Hybrid / Hybrid |
| Employment type | Full Time |
| Salary | $88,100–$119,000 / year |
| Status | active |
| ATS provider | Oracle Recruiting Cloud / Fusion HCM |
| Posted / first seen | 2026-05-01 / 2026-05-31 |
| Changed / last seen | 2026-05-31 / 2026-06-06 |
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| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Eicl Fa Em5 Oraclecloud Com CX 5001. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Oracle Recruiting Cloud / Fusion HCM. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| City jobs | Active postings in Seattle. | Open |
| Department jobs | Active postings in Marketing. | Open |
| Work model jobs | Active Hybrid postings. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Eicl Fa Em5 Oraclecloud Com CX 5001 |
| Source | 5af7cb55-8823-410e-bea6-b010a2084e44 |
| ATS provider | Oracle Recruiting Cloud / Fusion HCM |
Description
Description
Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.
The Senior Brand Content Manager at Holland America Line is responsible for designing, scaling, and activating the brand’s content systems to ensure cohesive, consistent, and high ‑ impact storytelling across guest touchpoints. This role translates brand narrative and long ‑ term strategic priorities into repeatable, insight ‑ driven content frameworks that can be efficiently activated across social media, onboard experiences, sales enablement, integrated campaigns, and partnerships. The Senior Brand Content Manager owns the development and evolution of core brand content architecture and ownable brand IP, establishing standards that guide how stories are structured, reused, and optimized over time. Working closely with Creative Services, Integrated Marketing, PR, Social, Partnerships, and agency partners, this role ensures content systems are effectively activated and aligned to brand and business objectives. The position plays a critical role in identifying gaps, inefficiencies, or risks in brand storytelling execution and resolving them independently. This role also champions the use of emerging technologies, including AI, to improve scalability, accelerate production, and enhance storytelling effectiveness. The ideal candidate brings deep expertise in brand storytelling and content systems, along with strong judgment and the ability to operate confidently in ambiguity. Success in this role enables teams to execute brand storytelling more consistently, efficiently, and at a higher standard across the organization.
Here’s a summary of what Holland America Line is looking for. Is this you?
Responsibilities :
Brand Content Architecture & System Design: Own the design, documentation, and ongoing evolution of Holland America Line’s brand content systems to enable consistent storytelling at scale. Translate high ‑ level brand strategy into structured, reusable content frameworks that guide how stories are built, deployed, and refreshed over time. Define and maintain standards for narrative structure, tone, modularity, and reuse channels and guest touchpoints. Establish clear criteria for what constitutes ownable brand IP versus campaign ‑ specific or one ‑ off content. Ensure content systems are adaptable across regions, platforms, and formats while preserving brand integrity. Integrate measurement frameworks that allow teams to evaluate effectiveness and inform iteration. Proactively identify opportunities to simplify, streamline, or strengthen existing content structures. Partner with Brand leadership to ensure systems remain aligned with evolving enterprise priorities. Champion the thoughtful integration of emerging technologies, including AI, to improve scalability and longevity of brand content systems.
Brand Content Activation & Cross ‑ Functional Execution: Lead the activation of brand content systems across social media, onboard experiences, sales enablement, and integrated marketing campaigns. Partner closely with Creative Services, Integrated Marketing, PR, Social, Itinerary Planning, Revenue Operations, and agency teams to translate frameworks into executable plans. Guide execution from concept through delivery, ensuring work aligns with established standards, timelines, and performance expectations. Provide clarity and direction to teams operating within shared or matrixed ownership models. Anticipate executional risks, resource constraints, or misalignment and resolve them independently to maintain momentum. Ensure deliverables remain true to brand intent while accommodating operational realities. Leverage performance insights to refine activation approaches and improve impact. Balance near ‑ term execution needs with long ‑ term system integrity. Enable teams to execute efficiently without requiring constant oversight or rework.
Partnership & Experiential Storytelling Enablement: Translate approved partnerships into cohesive brand storytelling that reinforces core narratives rather than functioning as standalone executions. Shape partnership activations into integrated experiences across marketing, onboard, and experiential touchpoints. Provide strategic guidance on how partners are incorporated into brand stories while protecting brand equity and guest trust. Own content planning, timelines, asset requirements, and approval processes related to partnership storytelling. Collaborate with internal stakeholders and external partners to ensure alignment on objectives, roles, and deliverables. Evaluate partnership content performance and identify opportunities to enhance storytelling depth and resonance. Ensure partnership content ladders up to broader brand systems and priorities. Address gaps or risks in partnership execution proactively. Enable consistent, high ‑ quality partnership storytelling without increasing operational complexity.
Social Media Brand Storytelling Oversight: Provide strategic oversight for organic social media as a distribution and amplification channel for brand storytelling. Ensure brand content systems translate effectively to platform ‑ specific formats while maintaining narrative consistency. Guide how social content supports larger storytelling initiatives rather than operating independently. Review performance trends, audience insights, and platform dynamics to inform iteration and planning. Identify opportunities to test emerging formats, tools, or AI ‑ enabled capabilities to expand reach and engagement. Translate insights into clear recommendations that improve future content effectiveness. Partner with Social and Creative teams to align priorities and execution. Maintain a focus on quality, relevance, and brand voice across platforms. Support scalable social storytelling without assuming day ‑ to ‑ day channel ownership.
Operational Leadership, Optimization & Influence: Operate as a trusted advisor within the brand organization, providing clarity, structure, and direction across complex initiatives. Identify inefficiencies, duplication, or gaps in how brand storytelling is executed and implement practical solutions. Apply sound judgment to balance creative ambition, performance goals, and available resources. Influence cross ‑ functional stakeholders through clear rationale, data ‑ informed recommendations, and executive ‑ ready communication. Support budget, vendor, and tool considerations related to content systems and activation. Guide teams through ambiguity by establishing priorities and decision frameworks. Model accountability, professionalism, and collaboration in all interactions. Encourage experimentation and continuous improvement while maintaining brand standards. Strengthen organizational capability by enabling others to execute brand storytelling more effectively.
Knowledge & Skills:
Scope: The Senior Brand Content Manager operates within the Brand Marketing organization, supporting Holland America Line across shoreside teams and fleet ‑ related guest touchpoints. The role has broad reach across marketing, partnerships, onboard experiences, and sales enablement, influencing how brand stories are expressed across multiple channels and moments in the guest journey. Responsibilities span both ongoing brand platforms and priority initiatives, requiring coordination across internal teams and external partners. The role partners closely with Creative Services, Integrated Marketing, Public Relations, Social Media, Itinerary Planning, and Revenue Operations to align brand storytelling with guest experience and commercial priorities. The position functions in a matrixed environment where ownership is shared and clarity of direction is essential. Decisions made within this scope influence execution quality and organizational efficiency across multiple teams.
Problem solving: This role addresses complex and often ambiguous challenges related to scaling brand storytelling across diverse teams, platforms, and timelines. Problem solving requires synthesizing brand priorities, performance insights, operational constraints, and stakeholder input to determine effective paths forward. The role anticipates risks such as misalignment, duplication, or inconsistent execution and intervenes proactively. Solutions often involve designing sustainable approaches rather than one ‑ time fixes. The position regularly balances competing priorities, resource limitations, and long ‑ term brand considerations. Challenges are rarely prescriptive and frequently require independent judgment. The role identifies patterns, gaps, or opportunities that may not be immediately visible to others. Effective problem solving ensures momentum is maintained without compromising brand standards.
Impact: The Senior Brand Content Manager has a meaningful impact on how consistently and efficiently the organization delivers brand storytelling. By enabling structured and repeatable approaches, the role improves execution quality across multiple guest touchpoints. The position helps reduce fragmentation, rework, and inefficiencies across teams. Its influence strengthens alignment between brand expression and business priorities. Over time, the role contributes to higher standards within the brand content discipline. The impact extends across functions rather than being isolated within a single channel. Decisions made in this role shape how teams collaborate and operate. The cumulative effect supports stronger brand equity and more effective use of resources.
Leadership: This role requires strong people leadership combined with the ability to lead through influence in a matrixed organization. The role partners closely with Creative Services, Integrated Marketing, Public Relations, Social Media, Itinerary Planning, and Revenue Operations to align stakeholders and resolve dependencies. Beyond direct management, the position guides cross ‑ functional teams and agency partners without formal authority. Leadership is demonstrated through sound judgment and thoughtful decision ‑ making. The role models accountability, professionalism, and collaboration across teams. Effective leadership in this position builds clarity, trust, and sustained momentum.
Requirements
Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.
Minimum of 8 years of professional experience in brand content, storytelling, marketing, media, or related disciplines within a consumer ‑ facing organization.
Demonstrated experience working in a matrixed organizational environment with multiple stakeholders.
Proven ability to operate independently with accountability for outcomes and decision ‑ making.
Familiarity with workplace policies, procedures, and professional standards applicable to a corporate environment.
Working knowledge of collaboration tools and platforms used to manage cross ‑ functional work and agency relationships.
Demonstrated experience designing, implementing, or operationalizing brand content frameworks or systems that scale across multiple channels and touchpoints.
Proven experience translating strategic brand direction into structured, actionable approaches that enable consistent execution.
Experience partnering closely with cross ‑ functional teams such as Creative, Integrated Marketing, Social, Public Relations, and commercial or operational teams.
Demonstrated ability to manage complex initiatives involving competing priorities, ambiguity, and interdependencies.
Experience using data, insights, or performance indicators to inform decisions and optimize outcomes.
Proven capability to identify inefficiencies or gaps and implement practical, sustainable solutions.
Experience managing or influencing external partners, vendors, or agencies to deliver work aligned with brand and business objectives.
Demonstrated people leadership experience, including coaching, prioritization, and performance support for direct reports or project team members.
Travel: Less than 25% with shipboard travel likely
Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
Physical Demands: Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.
This position is classified as “in-office.” As an in-office role, it requires employees to work from Holland America Line's office in Seattle Monday through Thursday each week.
What You Can Expect
Cruise and Travel Privileges for You and Your Family Health Benefits 401(k) Employee Stock Purchase Plan Training & Professional Development Tuition & Professional Certification Reimbursement Base Salary Range: $88,100 to $119,000 The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate’s qualifications and experience uniquely.
Our Culture…Stronger Together
Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at: https://www.hollandamerica.com/en_US/our-company/mission-values.html
Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.
Americans with Disabilities Act (ADA)
Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact [email protected]
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Full job record
| Job ID | 3868a0284743ccd90d64de3cc4fe06a4c183c8f9 |
| Org ID | 8267466a-12cc-4224-a646-752c69349d9a |
| Source ID | 5af7cb55-8823-410e-bea6-b010a2084e44 |
| Board ID | 5af7cb55-8823-410e-bea6-b010a2084e44 |
| Provider | oracle_hcm |
| Provider Job Key | 13004 |
| Title | Senior Manager, Brand Content |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | Seattle, WA, United States; Seattle Office, Seattle, WA, US |
| Department | Marketing |
| Team | — |
| Employment Type | full_time |
| Workplace Type | hybrid |
| Remote Policy | hybrid |
| Country | United States |
| Region | WA |
| City | Seattle |
| Salary Raw | Salary Range: $88,100 to $119,000 The range is applicable for the labor market where the role is intended to be h |
| Salary Min | 88,100 |
| Salary Max | 119,000 |
| Salary Currency | USD |
| Salary Period | year |
| Source URL | https://eicl.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_5001/job/13004 |
| Apply URL | https://eicl.fa.em5.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_5001/job/13004 |
| First Seen At | 2026-05-31 18:00:36Z |
| Last Seen At | 2026-06-06 20:27:24Z |
| Last Checked At | 2026-06-06 20:27:24Z |
| Last Changed At | 2026-05-31 18:00:36Z |
| Inactive At | — |
| Source Posted At | 2026-05-01 21:15:16Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=oracle_hcm/board=eicl.fa.em5.oraclecloud.com|CX_5001/date=2026-06-06/2026-06-06T20-27-19-070Z-93e1a74b124c85482204e17145c2eb83e4f94646208ac8250c5b888406f1e0a6.json |
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"ExternalDescriptionStr": "<p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey. </span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"> </p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">The Senior Brand Content Manager at Holland America Line is responsible for designing, scaling, and activating the brand’s content systems to ensure cohesive, consistent, and high</span></span><span style=\"font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">impact storytelling across guest touchpoints. This role translates brand narrative and long</span></span><span style=\"font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">term strategic priorities into repeatable, insight</span></span><span style=\"font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">driven content frameworks that can be efficiently activated across social media, onboard experiences, sales enablement, integrated campaigns, and partnerships. The Senior Brand Content Manager owns the development and evolution of core brand content architecture and ownable brand IP, establishing standards that guide how stories are structured, reused, and optimized over time. Working closely with Creative Services, Integrated Marketing, PR, Social, Partnerships, and agency partners, this role ensures content systems are effectively activated and aligned to brand and business objectives. The position plays a critical role in identifying gaps, inefficiencies, or risks in brand storytelling execution and resolving them independently. This role also champions the use of emerging technologies, including AI, to improve scalability, accelerate production, and enhance storytelling effectiveness. The ideal candidate brings deep expertise in brand storytelling and content systems, along with strong judgment and the ability to operate confidently in ambiguity. Success in this role enables teams to execute brand storytelling more consistently, efficiently, and at a higher standard across the organization.</span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"> </p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Here’s a summary of what Holland America Line is looking for. Is this you? </span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"> </span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"><strong>Responsibilities</strong>:</span></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Brand Content Architecture & System Design: Own the design, documentation, and ongoing evolution of Holland America Line’s brand content systems to enable consistent storytelling at scale. Translate high</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">level brand strategy into structured, reusable content frameworks that guide how stories are built, deployed, and refreshed over time. Define and maintain standards for narrative structure, tone, modularity, and reuse channels and guest touchpoints. Establish clear criteria for what constitutes ownable brand IP versus campaign</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">specific or one</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">off content. Ensure content systems are adaptable across regions, platforms, and formats while preserving brand integrity. Integrate measurement frameworks that allow teams to evaluate effectiveness and inform iteration. Proactively identify opportunities to simplify, streamline, or strengthen existing content structures. Partner with Brand leadership to ensure systems remain aligned with evolving enterprise priorities. Champion the thoughtful integration of emerging technologies, including AI, to improve scalability and longevity of brand content systems.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Brand Content Activation & Cross</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Functional Execution: Lead the activation of brand content systems across social media, onboard experiences, sales enablement, and integrated marketing campaigns. Partner closely with Creative Services, Integrated Marketing, PR, Social, Itinerary Planning, Revenue Operations, and agency teams to translate frameworks into executable plans. Guide execution from concept through delivery, ensuring work aligns with established standards, timelines, and performance expectations. Provide clarity and direction to teams operating within shared or matrixed ownership models. Anticipate executional risks, resource constraints, or misalignment and resolve them independently to maintain momentum. Ensure deliverables remain true to brand intent while accommodating operational realities. Leverage performance insights to refine activation approaches and improve impact. Balance near</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">term execution needs with long</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">term system integrity. Enable teams to execute efficiently without requiring constant oversight or rework.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Partnership & Experiential Storytelling Enablement: Translate approved partnerships into cohesive brand storytelling that reinforces core narratives rather than functioning as standalone executions. Shape partnership activations into integrated experiences across marketing, onboard, and experiential touchpoints. Provide strategic guidance on how partners are incorporated into brand stories while protecting brand equity and guest trust. Own content planning, timelines, asset requirements, and approval processes related to partnership storytelling. Collaborate with internal stakeholders and external partners to ensure alignment on objectives, roles, and deliverables. Evaluate partnership content performance and identify opportunities to enhance storytelling depth and resonance. Ensure partnership content ladders up to broader brand systems and priorities. Address gaps or risks in partnership execution proactively. Enable consistent, high</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">quality partnership storytelling without increasing operational complexity.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Social Media Brand Storytelling Oversight: Provide strategic oversight for organic social media as a distribution and amplification channel for brand storytelling. Ensure brand content systems translate effectively to platform</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">specific formats while maintaining narrative consistency. Guide how social content supports larger storytelling initiatives rather than operating independently. Review performance trends, audience insights, and platform dynamics to inform iteration and planning. Identify opportunities to test emerging formats, tools, or AI</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">enabled capabilities to expand reach and engagement. Translate insights into clear recommendations that improve future content effectiveness. Partner with Social and Creative teams to align priorities and execution. Maintain a focus on quality, relevance, and brand voice across platforms. Support scalable social storytelling without assuming day</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">to</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">day channel ownership.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Operational Leadership, Optimization & Influence: Operate as a trusted advisor within the brand organization, providing clarity, structure, and direction across complex initiatives. Identify inefficiencies, duplication, or gaps in how brand storytelling is executed and implement practical solutions. Apply sound judgment to balance creative ambition, performance goals, and available resources. Influence cross</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">functional stakeholders through clear rationale, data</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">informed recommendations, and executive</span></span><span style=\"color: rgb(34, 34, 34); font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: rgb(34, 34, 34); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">ready communication. Support budget, vendor, and tool considerations related to content systems and activation. Guide teams through ambiguity by establishing priorities and decision frameworks. Model accountability, professionalism, and collaboration in all interactions. Encourage experimentation and continuous improvement while maintaining brand standards. Strengthen organizational capability by enabling others to execute brand storytelling more effectively.</span></span></p></li></ul><p style=\"line-height: normal; margin-bottom: 0in;\"> </p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: rgb(36, 36, 36); font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"><strong>Knowledge & Skills:</strong></span></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Scope: The Senior Brand Content Manager operates within the Brand Marketing organization, supporting Holland America Line across shoreside teams and fleet</span></span><span style=\"color: black; font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">related guest touchpoints. The role has broad reach across marketing, partnerships, onboard experiences, and sales enablement, influencing how brand stories are expressed across multiple channels and moments in the guest journey. Responsibilities span both ongoing brand platforms and priority initiatives, requiring coordination across internal teams and external partners. The role partners closely with Creative Services, Integrated Marketing, Public Relations, Social Media, Itinerary Planning, and Revenue Operations to align brand storytelling with guest experience and commercial priorities. The position functions in a matrixed environment where ownership is shared and clarity of direction is essential. Decisions made within this scope influence execution quality and organizational efficiency across multiple teams.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Problem solving: This role addresses complex and often ambiguous challenges related to scaling brand storytelling across diverse teams, platforms, and timelines. Problem solving requires synthesizing brand priorities, performance insights, operational constraints, and stakeholder input to determine effective paths forward. The role anticipates risks such as misalignment, duplication, or inconsistent execution and intervenes proactively. Solutions often involve designing sustainable approaches rather than one</span></span><span style=\"color: black; font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">time fixes. The position regularly balances competing priorities, resource limitations, and long</span></span><span style=\"color: black; font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">term brand considerations. Challenges are rarely prescriptive and frequently require independent judgment. The role identifies patterns, gaps, or opportunities that may not be immediately visible to others. Effective problem solving ensures momentum is maintained without compromising brand standards.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Impact: The Senior Brand Content Manager has a meaningful impact on how consistently and efficiently the organization delivers brand storytelling. By enabling structured and repeatable approaches, the role improves execution quality across multiple guest touchpoints. The position helps reduce fragmentation, rework, and inefficiencies across teams. Its influence strengthens alignment between brand expression and business priorities. Over time, the role contributes to higher standards within the brand content discipline. The impact extends across functions rather than being isolated within a single channel. Decisions made in this role shape how teams collaborate and operate. The cumulative effect supports stronger brand equity and more effective use of resources.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Leadership: This role requires strong people leadership combined with the ability to lead through influence in a matrixed organization. The role partners closely with Creative Services, Integrated Marketing, Public Relations, Social Media, Itinerary Planning, and Revenue Operations to align stakeholders and resolve dependencies. Beyond direct management, the position guides cross</span></span><span style=\"color: black; font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">functional teams and agency partners without formal authority. Leadership is demonstrated through sound judgment and thoughtful decision</span></span><span style=\"color: black; font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"color: black; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">making. The role models accountability, professionalism, and collaboration across teams. Effective leadership in this position builds clarity, trust, and sustained momentum. </span></span></p></li></ul><p style=\"line-height: normal; margin-bottom: 0in;\"> </p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"><strong>Requirements</strong> </span></span></p><ul style=\"list-style-type: disc;\"><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Minimum of 8 years of professional experience in brand content, storytelling, marketing, media, or related disciplines within a consumer</span></span><span style=\"font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">facing organization.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Demonstrated experience working in a matrixed organizational environment with multiple stakeholders.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Proven ability to operate independently with accountability for outcomes and decision</span></span><span style=\"font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">making.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Familiarity with workplace policies, procedures, and professional standards applicable to a corporate environment.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Working knowledge of collaboration tools and platforms used to manage cross</span></span><span style=\"font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">functional work and agency relationships.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Demonstrated experience designing, implementing, or operationalizing brand content frameworks or systems that scale across multiple channels and touchpoints.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Proven experience translating strategic brand direction into structured, actionable approaches that enable consistent execution.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Experience partnering closely with cross</span></span><span style=\"font-family: "Cambria Math", serif;\"><span style=\"font-size: 11pt;\">‑</span></span><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">functional teams such as Creative, Integrated Marketing, Social, Public Relations, and commercial or operational teams.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Demonstrated ability to manage complex initiatives involving competing priorities, ambiguity, and interdependencies.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Experience using data, insights, or performance indicators to inform decisions and optimize outcomes.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Proven capability to identify inefficiencies or gaps and implement practical, sustainable solutions.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Experience managing or influencing external partners, vendors, or agencies to deliver work aligned with brand and business objectives.</span></span></p></li><li><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Demonstrated people leadership experience, including coaching, prioritization, and performance support for direct reports or project team members.</span></span></p></li></ul><p style=\"line-height: normal; margin-bottom: 0in;\"> </p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"><u>Travel:</u> Less than 25% with shipboard travel likely</span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"><u>Work Conditions:</u> Work primarily in a climate-controlled environment with minimal safety/health hazard potential.</span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"><u>Physical Demands:</u> Must be able to remain in a stationary position at a desk and/or computer for extended periods of time.</span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: "Times New Roman", serif;\"> </span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">This position is classified as “in-office.” As an in-office role, it requires employees to work from Holland America Line's office in Seattle Monday through Thursday each week. </span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: "Times New Roman", serif;\"> </span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"><strong>What You Can Expect</strong> </span></span></p><ul style=\"list-style-type: disc;\"><li style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Cruise and Travel Privileges for You and Your Family </span></span></li><li style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Health Benefits </span></span></li><li style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">401(k) </span></span></li><li style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Employee Stock Purchase Plan </span></span></li><li style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Training & Professional Development </span></span></li><li style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Tuition & Professional Certification Reimbursement </span></span></li><li style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Base Salary Range: $88,100 to $119,000 The range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidate’s qualifications and experience uniquely. </span></span></li></ul><p style=\"line-height: normal; margin: 0in 0in 0in 0.5in;\"><span style=\"font-family: "Times New Roman", serif;\"> </span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"><strong>Our Culture…Stronger Together</strong> </span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Our highest responsibility and top priority is compliance, environmental protection and the health, safety and well-being of our guests, the people in the communities we touch and serve, and our shipboard and shoreside employees. Please visit our site to learn more about our Culture Essentials, Corporate Vision Statement and our Core Values at:<strong> </strong></span></span><a href=\"https://www.hollandamerica.com/en_US/our-company/mission-values.html\" target=\"_blank\"><span style=\"color: windowtext; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt; text-decoration: none;\"><strong>https://www.hollandamerica.com/en_US/our-company/mission-values.html</strong></span></span></a><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"> </span></span><br><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"> </span></span><br><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Holland America is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. </span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"> </span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"><strong>Americans with Disabilities Act (ADA)</strong> </span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">Holland America will provide reasonable accommodations with the application process, upon your request, as required to comply with applicable laws. If you have a disability and require assistance in this application process, please contact </span></span><a href=\"mailto:[email protected]\" target=\"_blank\"><span style=\"color: blue; font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">[email protected]</span></span></a><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"> </span></span><br><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\"> </span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">#HAL</span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">#LI-Hybrid</span></span></p><p style=\"line-height: normal; margin-bottom: 0in;\"><span style=\"font-family: Arial, sans-serif;\"><span style=\"font-size: 11pt;\">#LI-SF1</span></span></p>",
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