Performance Marketing Specialist

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    "description": "<p><span style=\"font-weight: bold\">Performance Marketing </span></p>\n<p><span style=\"font-weight: bold\">Paid Search Specialist</span></p>\n<p><span style=\"font-weight: bold\">Pay Per Click Specialist</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Location:</span><span style=\"font-family: Arial, sans-serif\"> Remote, TR</span></span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">Optimum7 is a marketing-focused digital agency driven by a relentless pursuit of growth and innovation in eCommerce and digital marketing. Led by our founder, Duran Inci, with over 20 years of experience in digital marketing and web development, we deliver custom solutions that empower businesses to thrive in the digital age. Our dynamic team spans globally, specializing in crafting cutting-edge strategies and tools for eCommerce and B2B clients.</span></p>\n<p><span style=\"font-size: 12pt\"><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Role Overview</span></p>\n<p><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">We are seeking a <span style=\"font-weight: bold\">Performance MarketingSpecialist</span></span><span style=\"font-family: Arial, sans-serif\"> to plan, manage, and optimize paid media campaigns across Google Ads, Meta Ads, and other digital platforms. This role requires someone with </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">ROI-focused thinking, strong reporting skills, and the adaptability to thrive in fast-moving digital environments</span><span style=\"font-family: Arial, sans-serif\">. The ideal candidate is analytical yet creative, passionate about testing and optimizing campaigns that </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">generate qualified leads, increase brand visibility, and deliver clear ROI for B2B clients</span><span style=\"font-family: Arial, sans-serif\">.</span></span></p>\n<p><span style=\"font-size: 12pt\"><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Key Responsibilities</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Plan, launch, and manage </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">ROI-driven PPC campaigns</span><span style=\"font-family: Arial, sans-serif\"> across Google Ads, Meta Ads, and LinkedIn platforms.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Optimize campaigns for </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">lead generation, brand awareness, and conversion goals</span><span style=\"font-family: Arial, sans-serif\"> aligned with B2B client strategies.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Monitor key metrics (CTR, CPC, ROAS, conversion rates) and deliver </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">clear, actionable performance reports</span><span style=\"font-family: Arial, sans-serif\">.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Implement and manage </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Google Tag Manager (GTM)</span><span style=\"font-family: Arial, sans-serif\"> for conversion tracking and event setup.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Conduct </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">keyword research, audience segmentation, and competitive analysis</span><span style=\"font-family: Arial, sans-serif\"> for precision targeting.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Test and refine ad copy, creative, bidding strategies, and targeting to improve performance.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Collaborate with account managers, content strategists, and creative teams to align PPC campaigns with broader </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">B2B marketing and PR initiatives</span><span style=\"font-family: Arial, sans-serif\">.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Stay current with </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">industry trends, algorithm updates, and emerging platforms</span><span style=\"font-family: Arial, sans-serif\"> to maintain a competitive advantage.</span></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt\"><br><br></span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">Qualifications</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Fluency in English (written and spoken)</span><span style=\"font-family: Arial, sans-serif\"> at a professional level with excellent communication skills.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">ROI-focused mindset</span><span style=\"font-family: Arial, sans-serif\"> with a proven ability to deliver measurable business results through PPC.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">2–4 years of hands-on experience managing </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Google Ads and Meta Ads campaigns</span><span style=\"font-family: Arial, sans-serif\">.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Strong </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">reporting and data analysis skills</span><span style=\"font-family: Arial, sans-serif\">, with experience turning performance metrics into insights.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Proficiency with </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Google Tag Manager (GTM)</span><span style=\"font-family: Arial, sans-serif\"> for tracking, events, and conversion optimization.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Quick learner, adaptive, and proactive</span><span style=\"font-family: Arial, sans-serif\"> in testing, experimenting, and scaling campaigns.</span><span style=\"font-family: Arial, sans-serif\"><br><br></span></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 12pt; font-weight: bold\">It’s a plus if you have:</span></p>\n<ul>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Experience managing campaigns on </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">LinkedIn Ads, TikTok Ads, or other emerging B2B ad platforms</span><span style=\"font-family: Arial, sans-serif\">.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Google Ads or Meta Ads </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">certifications</span><span style=\"font-family: Arial, sans-serif\">.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Familiarity with </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">Google Analytics 4 (GA4)</span><span style=\"font-family: Arial, sans-serif\"> and advanced attribution models.</span><span style=\"font-family: Arial, sans-serif\"><br></span></span></li>\n<li><span style=\"font-size: 12pt\"><span style=\"font-family: Arial, sans-serif\">Background in </span><span style=\"font-family: Arial, sans-serif; font-weight: bold\">B2B marketing campaigns</span><span style=\"font-family: Arial, sans-serif\"> with long sales cycles and complex buyer journeys.</span><span style=\"font-family: Arial, sans-serif\"><br><br></span></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Why Join Optimum7</span></p>\n<ul>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">100% remote role</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Competitive base salary paid in USD</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Growth opportunities within a rapidly expanding company.</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Access to an AI-powered tech stack</span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"><br></span></li>\n<li><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">A culture built on excellence, integrity, and innovation.</span><span style=\"color: rgb(17, 85, 204); font-family: Arial, sans-serif; font-size: 10pt; text-decoration: underline\"><br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Ready to Grow with Us?</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">If you’re serious about growing fast in B2B sales and want a clear path to six figures, Optimum7 is where it happens.</span></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">Apply today and build your future in digital sales with the training, tools, and leadership to scale your skills and your career.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold\">Learn more:</span><span style=\"color: rgb(17, 85, 204); font-family: Arial, sans-serif; font-size: 10pt; font-weight: bold; text-decoration: underline\"><br></span><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> 🌐</span><a href=\"https://www.optimum7.com\" target=\"_blank\" rel=\"noopener noreferrer\"><br></a><a href=\"http://www.optimum7.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Arial, sans-serif; font-size: 10pt\">www.optimum7.com</span></a></p>\n<p><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> 💼 Follow us on LinkedIn:</span><a href=\"https://www.linkedin.com/company/optimum7/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Arial, sans-serif; font-size: 10pt\"> Optimum7</span></a></p>",
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