Assistant Retail Marketing Manager

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  "detail": {
    "url": "https://lapaireglasses.applytojob.com/apply/jobs/details/1eL99VyPgZ?&",
    "heading": "Assistant Retail Marketing Manager",
    "html_title": "JazzHR » Job Listings",
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    "description_html": "<p><span style=\"font-family:Arial, Helvetica, sans-serif;\"> <img alt=\"\" height=\"200\" src=\"https://assets.jazz.co/customers/customer_20200617123201_RJFAO2CTFZ7HXJAK/layout/20260309173230-image-20260309183229-1.jpeg\" width=\"600\"></span></p> <p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:16px;\"><strong>At Lapaire, we transform people’s lives. </strong></span></span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\">Because good eyesight is essential for living well and fulfilling your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality, stylish products at fair, transparent prices.</span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\">Joining the Lapaire team is first and foremost joining an inspiring pan-African adventure that impacts the health and well-being of the people around us, and therefore their lives.</span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\">But it is also and above all : </span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\">Serving our clients at best to improve their lives.</span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\">Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives.</span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\">Participating in the expansion of a dynamic company by organizing and anticipating work efficiently.  </span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\">Learning every day to continue to grow and surpass yourself.</span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\">Collaborating with young and multicultural teams while sharing your knowledge.</span></li></ul><p><span style=\"font-family:Arial, Helvetica, sans-serif;\">The Lapaire Group was created in 2018 in Kenya and already has over 100 Optical Shops and over 500 employees in Uganda, Tanzania, Ivory Coast, Burkina Faso, Mali, Benin, Togo, Morocco and Senegal. </span></p> <h2 style=\"text-align:center;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Lapaire, See Beyond.</span></h2><p></p><u><span style=\"font-size:16px;\"><strong><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Assistant Retail Marketing Manager</span></span></span></span></span></span></strong></span></u><p>Reports to: Retail Marketing Manager</p><p>Location: Abidjan, Côte d’Ivoire</p><p>Employment : Full-time</p><h3 style=\"line-height:1.3800000000000001;margin-top:13px;\"><u><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#4f81bd;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">General Description </span></span></span></span></span></span></u></h3><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Assistant Retail Marketing Manager is responsible for the design, planning, coordination and performance management of all marketing campaigns and commercial promotions across the Lapaire Group. The role owns the annual campaign calendar and ensures that campaigns contribute to customer acquisition, brand awareness, conversion and revenue growth. </span></span></span></span></span></span></p><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Assistant Retail Marketing Manager works closely with local marketing & coms executives, Group brand & digital teams, operations and external stakeholders.</span></span></span></span></span></span></p><h3 style=\"line-height:1.3800000000000001;margin-top:13px;\"><u><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#4f81bd;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Responsibilities</span></span></span></span></span></span></u></h3><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">1. End-to-End campaign development & Toolkit creation</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Translate brand & retail strategy into commercial campaign mechanics.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Prepare creative & operational briefs for design teams, operations teams and external counterparts. </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Implementation toolkits : Build ready-to-execute Campaign Kits for local country marketing & coms executives, for flawless local deployment (assets, timelines, guidelines etc.)</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">2. Campaign Lead & Calendar Management</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Complete competitors & industry best practices, identify new customer acquisition opportunities</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Develop, update and enforce the annual Retail Marketing campaign calendar  across all countries.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Ensure creative assets, promotional stock and operational tools are finalized and delivered ahead of campaign launch dates.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Continuously streamline the campaign workflow from concept sign-off to local rollout to reduce time-to-market.</span></span></span></span></span></span></p><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">3.</span></span></span></span></span><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> Field Activation support & Tracking</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Closely oversee Field force management across countries to ensure field marketing activations align perfectly with business objectives.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Visit occasionally key countries to audit campaign execution, verify POS setups, and troubleshoot local operational bottlenecks.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">3. Local media buying & channel optimization</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Own the localized offline media buying strategy, including billboards, local radio, print & community level channels</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Manage & optimize the regional media budget, negotiating with local media houses to secure high visibility, cost effective placement.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Supervise regional production and media vendors, ensuring strict adherence to production quality, timelines & contract deliverables</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">3. </span></span></span></span></span><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Analytics, Reporting & ROI Optimization</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Define and track KPIs and success metrics for every major campaign, monitoring lead gen, foot traffic, eye tests, and sales lift.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Conduct comprehensive campaign post-mortems, gathering local field feedback & data to evaluate ROI.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Present actionable insights to Retail Marketing Manager to refine future campaigns & mechanics, bearing in mind quick wins & scalability.</span></span></span></span></span></span></li></ul> <h3 style=\"line-height:1.3800000000000001;margin-top:13px;\"><u><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#4f81bd;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Skills Required</span></span></span></span></span></span></u></h3><p><strong>Education & Experience</strong></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Bachelor's degree in Marketing, Business Administration or related field.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Minimum 5 years of experience in trade marketing, campaign management, or account management within a fast-paced, FMCG or agency environment.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Previous experience in management of trade / field marketing teams. </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Proven track record of managing complex projects in a multi-country environment (from brief to delivery). </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Comfortable working with performance data, Excel & google suite, tracking tools to evaluate campaign success and calculate ROI.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Professional fluency in both French and English (written & spoken) is mandatory. The role requires building briefs in both languages, and navigating a bilingual structure.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Social Skills - what we value</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong communication and presentation skills.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Creative and innovative mindset.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Excellent organizational and coordination skills.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Ability to work in a multicultural environment.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong analytical and problem-solving abilities.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Results-oriented and comfortable working with performance targets.</span></span></span></span></span></span></li></ul><div style=\"list-style-type:disc;\"></div><div style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><em>Please note that we intend to make contact with all of our applicants, but unfortunately high volumes of applications make this unrealistic. If you do not hear from us within two weeks, your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.</em></span></div>",
    "description_text": "At Lapaire, we transform people’s lives.\n Because good eyesight is essential for living well and fulfilling your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality, stylish products at fair, transparent prices.\n Joining the Lapaire team is first and foremost joining an inspiring pan-African adventure that impacts the health and well-being of the people around us, and therefore their lives.\n But it is also and above all :\n Serving our clients at best to improve their lives.\n Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives.\n Participating in the expansion of a dynamic company by organizing and anticipating work efficiently.\n Learning every day to continue to grow and surpass yourself.\n Collaborating with young and multicultural teams while sharing your knowledge.\n The Lapaire Group was created in 2018 in Kenya and already has over 100 Optical Shops and over 500 employees in Uganda, Tanzania, Ivory Coast, Burkina Faso, Mali, Benin, Togo, Morocco and Senegal.\n  Lapaire, See Beyond.\n Assistant Retail Marketing Manager Reports to: Retail Marketing Manager\n Location: Abidjan, Côte d’Ivoire\n Employment : Full-time\n General Description\n The Assistant Retail Marketing Manager is responsible for the design, planning, coordination and performance management of all marketing campaigns and commercial promotions across the Lapaire Group. The role owns the annual campaign calendar and ensures that campaigns contribute to customer acquisition, brand awareness, conversion and revenue growth.\n The Assistant Retail Marketing Manager works closely with local marketing & coms executives, Group brand & digital teams, operations and external stakeholders.\n Responsibilities\n 1. End-to-End campaign development & Toolkit creation\n Translate brand & retail strategy into commercial campaign mechanics.\n Prepare creative & operational briefs for design teams, operations teams and external counterparts.\n Implementation toolkits : Build ready-to-execute Campaign Kits for local country marketing & coms executives, for flawless local deployment (assets, timelines, guidelines etc.)\n 2. Campaign Lead & Calendar Management\n Complete competitors & industry best practices, identify new customer acquisition opportunities\n Develop, update and enforce the annual Retail Marketing campaign calendar  across all countries.\n Ensure creative assets, promotional stock and operational tools are finalized and delivered ahead of campaign launch dates.\n Continuously streamline the campaign workflow from concept sign-off to local rollout to reduce time-to-market.\n 3. Field Activation support & Tracking\n Closely oversee Field force management across countries to ensure field marketing activations align perfectly with business objectives.\n Visit occasionally key countries to audit campaign execution, verify POS setups, and troubleshoot local operational bottlenecks.\n 3. Local media buying & channel optimization\n Own the localized offline media buying strategy, including billboards, local radio, print & community level channels\n Manage & optimize the regional media budget, negotiating with local media houses to secure high visibility, cost effective placement.\n Supervise regional production and media vendors, ensuring strict adherence to production quality, timelines & contract deliverables\n 3. Analytics, Reporting & ROI Optimization\n Define and track KPIs and success metrics for every major campaign, monitoring lead gen, foot traffic, eye tests, and sales lift.\n Conduct comprehensive campaign post-mortems, gathering local field feedback & data to evaluate ROI.\n Present actionable insights to Retail Marketing Manager to refine future campaigns & mechanics, bearing in mind quick wins & scalability.\n   Skills Required\n Education & Experience\n Bachelor's degree in Marketing, Business Administration or related field.\n Minimum 5 years of experience in trade marketing, campaign management, or account management within a fast-paced, FMCG or agency environment.\n Previous experience in management of trade / field marketing teams.\n Proven track record of managing complex projects in a multi-country environment (from brief to delivery).\n Comfortable working with performance data, Excel & google suite, tracking tools to evaluate campaign success and calculate ROI.\n Professional fluency in both French and English (written & spoken) is mandatory. The role requires building briefs in both languages, and navigating a bilingual structure.\n Social Skills - what we value\n Strong communication and presentation skills.\n Creative and innovative mindset.\n Excellent organizational and coordination skills.\n Ability to work in a multicultural environment.\n Strong analytical and problem-solving abilities.\n Results-oriented and comfortable working with performance targets.\n Please note that we intend to make contact with all of our applicants, but unfortunately high volumes of applications make this unrealistic. If you do not hear from us within two weeks, your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.",
    "jsonld_jobposting": {
      "url": "https://lapaireglasses.applytojob.com/apply/1eL99VyPgZ/Assistant-Retail-Marketing-Manager",
      "@type": "JobPosting",
      "title": "Assistant Retail Marketing Manager",
      "@context": "http://schema.org/",
      "datePosted": "2026-06-16",
      "description": "<p><span style=\"font-family:Arial, Helvetica, sans-serif;\"> <img alt=\"\" height=\"200\" src=\"https://assets.jazz.co/customers/customer_20200617123201_RJFAO2CTFZ7HXJAK/layout/20260309173230-image-20260309183229-1.jpeg\" width=\"600\"></span></p> <p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:16px;\"><strong>At Lapaire, we transform people’s lives. </strong></span></span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\">Because good eyesight is essential for living well and fulfilling your dreams, we have developed a unique concept: a service where the customer is at the heart of our project and quality, stylish products at fair, transparent prices.</span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\">Joining the Lapaire team is first and foremost joining an inspiring pan-African adventure that impacts the health and well-being of the people around us, and therefore their lives.</span></p><p><span style=\"font-family:Arial, Helvetica, sans-serif;\">But it is also and above all : </span></p><ul><li><span style=\"font-family:Arial, Helvetica, sans-serif;\">Serving our clients at best to improve their lives.</span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\">Working and acting as an entrepreneur, contributing to the Lapaire project with ideas and initiatives.</span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\">Participating in the expansion of a dynamic company by organizing and anticipating work efficiently.  </span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\">Learning every day to continue to grow and surpass yourself.</span></li><li><span style=\"font-family:Arial, Helvetica, sans-serif;\">Collaborating with young and multicultural teams while sharing your knowledge.</span></li></ul><p><span style=\"font-family:Arial, Helvetica, sans-serif;\">The Lapaire Group was created in 2018 in Kenya and already has over 100 Optical Shops and over 500 employees in Uganda, Tanzania, Ivory Coast, Burkina Faso, Mali, Benin, Togo, Morocco and Senegal. </span></p> <h2 style=\"text-align:center;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Lapaire, See Beyond.</span></h2><p></p><u><span style=\"font-size:16px;\"><strong><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Assistant Retail Marketing Manager</span></span></span></span></span></span></strong></span></u><p>Reports to: Retail Marketing Manager</p><p>Location: Abidjan, Côte d’Ivoire</p><p>Employment : Full-time</p><h3 style=\"line-height:1.3800000000000001;margin-top:13px;\"><u><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#4f81bd;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">General Description </span></span></span></span></span></span></u></h3><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Assistant Retail Marketing Manager is responsible for the design, planning, coordination and performance management of all marketing campaigns and commercial promotions across the Lapaire Group. The role owns the annual campaign calendar and ensures that campaigns contribute to customer acquisition, brand awareness, conversion and revenue growth. </span></span></span></span></span></span></p><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">The Assistant Retail Marketing Manager works closely with local marketing & coms executives, Group brand & digital teams, operations and external stakeholders.</span></span></span></span></span></span></p><h3 style=\"line-height:1.3800000000000001;margin-top:13px;\"><u><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#4f81bd;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Responsibilities</span></span></span></span></span></span></u></h3><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">1. End-to-End campaign development & Toolkit creation</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Translate brand & retail strategy into commercial campaign mechanics.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Prepare creative & operational briefs for design teams, operations teams and external counterparts. </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Implementation toolkits : Build ready-to-execute Campaign Kits for local country marketing & coms executives, for flawless local deployment (assets, timelines, guidelines etc.)</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">2. Campaign Lead & Calendar Management</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Complete competitors & industry best practices, identify new customer acquisition opportunities</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Develop, update and enforce the annual Retail Marketing campaign calendar  across all countries.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Ensure creative assets, promotional stock and operational tools are finalized and delivered ahead of campaign launch dates.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Continuously streamline the campaign workflow from concept sign-off to local rollout to reduce time-to-market.</span></span></span></span></span></span></p><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">3.</span></span></span></span></span><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\"> Field Activation support & Tracking</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Closely oversee Field force management across countries to ensure field marketing activations align perfectly with business objectives.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Visit occasionally key countries to audit campaign execution, verify POS setups, and troubleshoot local operational bottlenecks.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">3. Local media buying & channel optimization</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Own the localized offline media buying strategy, including billboards, local radio, print & community level channels</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Manage & optimize the regional media budget, negotiating with local media houses to secure high visibility, cost effective placement.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Supervise regional production and media vendors, ensuring strict adherence to production quality, timelines & contract deliverables</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">3. </span></span></span></span></span><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Analytics, Reporting & ROI Optimization</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Define and track KPIs and success metrics for every major campaign, monitoring lead gen, foot traffic, eye tests, and sales lift.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Conduct comprehensive campaign post-mortems, gathering local field feedback & data to evaluate ROI.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Present actionable insights to Retail Marketing Manager to refine future campaigns & mechanics, bearing in mind quick wins & scalability.</span></span></span></span></span></span></li></ul> <h3 style=\"line-height:1.3800000000000001;margin-top:13px;\"><u><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#4f81bd;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Skills Required</span></span></span></span></span></span></u></h3><p><strong>Education & Experience</strong></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Bachelor's degree in Marketing, Business Administration or related field.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Minimum 5 years of experience in trade marketing, campaign management, or account management within a fast-paced, FMCG or agency environment.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Previous experience in management of trade / field marketing teams. </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Proven track record of managing complex projects in a multi-country environment (from brief to delivery). </span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Comfortable working with performance data, Excel & google suite, tracking tools to evaluate campaign success and calculate ROI.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Professional fluency in both French and English (written & spoken) is mandatory. The role requires building briefs in both languages, and navigating a bilingual structure.</span></span></span></span></span></span></li></ul><p style=\"line-height:1.3800000000000001;margin-bottom:13px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:700;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Social Skills - what we value</span></span></span></span></span></span></p><ul><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong communication and presentation skills.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Creative and innovative mindset.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Excellent organizational and coordination skills.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Ability to work in a multicultural environment.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Strong analytical and problem-solving abilities.</span></span></span></span></span></span></li><li style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:11pt;font-variant:normal;white-space:pre-wrap;\"><span style=\"color:#000000;\"><span style=\"font-weight:400;\"><span style=\"font-style:normal;\"><span style=\"text-decoration:none;\">Results-oriented and comfortable working with performance targets.</span></span></span></span></span></span></li></ul><div style=\"list-style-type:disc;\"></div><div style=\"list-style-type:disc;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><em>Please note that we intend to make contact with all of our applicants, but unfortunately high volumes of applications make this unrealistic. If you do not hear from us within two weeks, your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.</em></span></div>",
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