Senior Data Strategist

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    "requisitionDescription": "<div><div><div><p data-pasted=\"true\">About Us</p><p>We are a dynamic food service marketing agency dedicated to creating impactful campaigns and delivering exceptional results for our clients. We thrive on innovation, collaboration, and industry expertise to drive success. We&rsquo;re looking for a talented and proactive Digital Strategist to join our team!</p><p>Job Summary</p><p>Connections Foodservice is looking for a Senior Data Strategist who lives at the intersection of analytics and storytelling. In this role, you&#39;ll be the analytical backbone of our B2B foodservice marketing operation &mdash; transforming raw data from platforms like GA4, Salesforce, and HubSpot into clear, compelling narratives that drive smarter decisions for our clients and internal teams.</p><p>This isn&#39;t a purely heads-down analyst role. We need someone who can pull the numbers and walk into a (virtual) room with clients or internal leadership and explain what they mean, why they matter, and what we should do next. You&#39;ll own day-to-day marketing performance reporting while also acting as a thought leader &mdash; evaluating and championing new tools, methodologies, and visualization approaches (like Tableau) that push our reporting capabilities forward.</p><p>If you&#39;re energized by the challenge of making complex data accessible, you&#39;re curious about the foodservice industry, and you want a role where your strategic voice is genuinely heard, this is the seat for you.</p><p>RESPONSIBILITIES</p><p>Reporting &amp; Analytics</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Build, maintain, and optimize marketing performance reports using Google Analytics 4 (GA4), pulling actionable insights specific to B2B foodservice audiences and campaign objectives</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Develop and manage dashboards and reports within Salesforce and HubSpot to track pipeline influence, lead quality, campaign attribution, and sales-marketing alignment</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Synthesize data across multiple platforms into unified, cohesive performance snapshots for both internal stakeholders and external client reporting</p><p>Data Storytelling &amp; Strategy</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Translate complex datasets into clear, narrative-driven reports that connect marketing and communication initiatives to business outcomes &mdash; not just metrics</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Present findings to clients and internal teams with confidence, framing data within the broader context of B2B foodservice marketing strategy &mdash; acting as a trusted analytical partner on both sides</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Develop a consistent reporting voice and standard for how Connections Foodservice communicates marketing performance internally and to clients</p><p>Tools, Innovation &amp; Thought Leadership</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Serve as an internal champion for data visualization best practices, leading the adoption and development of Tableau (or comparable platforms) to elevate how we present data</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Proactively research, evaluate, and recommend emerging tools and technologies that improve reporting accuracy, efficiency, and insight depth</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Stay current on trends in B2B marketing analytics, CRM reporting, and foodservice industry benchmarks &mdash; bringing outside perspective to internal strategy conversations</p><p>Cross-Functional Collaboration</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Partner closely with account, creative, and marketing strategy teams to ensure data is informing &mdash; not just documenting &mdash; campaign decisions</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Collaborate with sales leadership to align marketing metrics with CRM data, improving visibility into full-funnel performance</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Help define KPIs and measurement frameworks at the outset of campaigns and initiatives, not just after the fact</p><p>Day-to-Day Operations</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Manage a regular cadence of weekly, monthly, and quarterly reporting deliverables</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Maintain data hygiene and integrity across reporting platforms, flagging discrepancies and working cross-functionally to resolve them</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Document processes, reporting templates, and data governance standards to build institutional knowledge and scalability</p><p><br></p><p>SKILLS/QUALIFICATIONS</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>4&ndash;7 years of experience in a marketing analytics, data strategy, or similar role &mdash; preferably in an agency or B2B environment&nbsp;</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Hands-on proficiency with GA4, HubSpot, and Salesforce reporting and analytics&nbsp;</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Experience building dashboards and visualizations in Tableau or a comparable BI tool (Power BI, Looker, Datorama/ Marketing Cloud Intelligence tools. etc.)&nbsp;</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Strong ability to communicate data findings to non-technical audiences &mdash; written, visual, and verbal&nbsp;</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Experience in or exposure to the foodservice, CPG, or B2B marketing space is a plus&nbsp;</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Exceptional written and verbal communication skills, with the ability to present data findings confidently to clients and leadership in a fully remote environment &mdash; through video calls, written reports, and async deliverables&nbsp;</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Self-directed with a track record of identifying opportunities for improvement and following through independently&nbsp;</p><p>&bull;<span style=\"white-space:pre;\">&nbsp; &nbsp;&nbsp;</span>Comfortable operating in ambiguity and building structure where it doesn&#39;t yet exist</p><p><br></p></div></div></div>\n",
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