Senior Digital Marketing Manager

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  "source_hash": "a1b21381bad96e6ceb221fc8cf501f37681df1fd73e6bbfcce181b5c525d1321",
  "last_changed_at": "2026-05-29T07:06:16.127Z",
  "active_status": "active"
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{
  "language": "en",
  "location": {
    "raw": "Toronto",
    "city": "Toronto",
    "region": "ON",
    "country": "Canada",
    "is_remote": false,
    "confidence": 0.75
  },
  "salary_max": 120000,
  "salary_min": 93000,
  "inferred_at": "2026-06-06T18:44:47.606Z",
  "launch_scope": {
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    "included": true,
    "language": "en",
    "location": {
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      "city": "Toronto",
      "region": "ON",
      "country": "Canada",
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      "confidence": 0.75
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    "countries": [
      "Canada"
    ]
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  "remote_policy": "hybrid",
  "salary_period": "year",
  "workplace_type": "hybrid",
  "salary_currency": "CAD"
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{}

{
  "lists": [
    {
      "text": "What You'll be Doing:",
      "content": "\n<li data-section-id=\"1xtkt04\" data-start=\"312\" data-end=\"442\">Own and execute PatSnap’s digital marketing strategy across paid search, paid social (LinkedIn), SEO, and emerging GEO channels.</li>\n<li data-section-id=\"av6z4q\" data-start=\"443\" data-end=\"576\">Build, launch, and optimize end-to-end paid campaigns, including targeting, messaging, budget allocation, and performance tracking.</li>\n<li data-section-id=\"1tbr2vf\" data-start=\"577\" data-end=\"692\">Drive pipeline growth by converting digital traffic into qualified leads, demo requests, and product-led signups.</li>\n<li data-section-id=\"r0orpu\" data-start=\"693\" data-end=\"821\">Lead SEO and GEO efforts to ensure strong visibility across both traditional search engines and AI-driven discovery platforms.</li>\n<li data-section-id=\"zr6229\" data-start=\"822\" data-end=\"938\">Develop and scale LinkedIn campaigns targeting senior decision-makers across R&amp;D, Life Sciences, and IP functions.</li>\n<li data-section-id=\"l80ils\" data-start=\"939\" data-end=\"1071\">Partner with content, video, and product marketing teams to ensure assets are built and optimized for performance across channels.</li>\n<li data-section-id=\"1umhhgy\" data-start=\"1072\" data-end=\"1193\">Leverage intent data to identify in-market accounts and inform targeting and campaign strategy.</li>\n<li data-section-id=\"b8v8ba\" data-start=\"1194\" data-end=\"1311\">Continuously analyze campaign performance, run experiments, and translate insights into clear optimization actions.</li>\n<li data-section-id=\"dsezh0\" data-start=\"1312\" data-end=\"1403\">Own HubSpot campaign setup, tracking, lead scoring, workflows, and attribution reporting.</li>\n<li data-section-id=\"lbmuao\" data-start=\"1404\" data-end=\"1539\">Ensure accurate and reliable data flow between HubSpot and Salesforce, maintaining clean pipeline visibility for marketing and sales.</li>\n<li data-section-id=\"1cymlov\" data-start=\"1540\" data-end=\"1664\">Maintain and evolve the marketing tech stack, identifying gaps and recommending tools that support scale and data quality.</li>\n<li data-section-id=\"80pbx6\" data-start=\"1665\" data-end=\"1784\">Establish and uphold best practices in data hygiene, attribution, and reporting to support confident decision-making.</li>\n"
    },
    {
      "text": "About You:",
      "content": "\n<li data-section-id=\"33frp0\" data-start=\"1810\" data-end=\"1932\">5–7+ years of digital marketing experience in a B2B SaaS environment, with clear ownership of pipeline-driving programs.</li>\n<li data-section-id=\"hc7cgy\" data-start=\"1933\" data-end=\"2051\">Proven track record of driving measurable outcomes across the funnel, including traffic, demos, trials, and revenue.</li>\n<li data-section-id=\"1we2pkh\" data-start=\"2052\" data-end=\"2184\">Deep hands-on expertise in Google Ads, LinkedIn Campaign Manager, and SEO. You’ve built and optimized campaigns from the ground up.</li>\n<li data-section-id=\"1nzvprw\" data-start=\"2185\" data-end=\"2298\">Strong understanding of performance metrics and the ability to turn data into actionable insights and strategy.</li>\n<li data-section-id=\"1elqxqw\" data-start=\"2299\" data-end=\"2379\">Experience optimizing digital content and video for engagement and conversion.</li>\n<li data-section-id=\"jlmbn3\" data-start=\"2380\" data-end=\"2472\">Familiarity with GEO and how brands surface in AI-driven search and LLM-powered discovery.</li>\n<li data-section-id=\"1ss87w1\" data-start=\"2473\" data-end=\"2589\">Proficiency in HubSpot and Salesforce, with a solid understanding of marketing-to-sales data flow and attribution.</li>\n<li data-section-id=\"yra4by\" data-start=\"2590\" data-end=\"2674\">Experience using intent data to inform targeting and demand generation strategies.</li>\n<li data-section-id=\"1v6y9hs\" data-start=\"2675\" data-end=\"2781\">Strong opinions on martech stack and experience evaluating tools to improve performance and scalability.</li>\n<li data-section-id=\"adhw0x\" data-start=\"2782\" data-end=\"2907\">Clear and concise communicator, able to translate complex performance data into insights for cross-functional stakeholders.</li>\n<li data-section-id=\"16dlmo7\" data-start=\"2908\" data-end=\"3024\">Comfortable operating as a highly autonomous individual contributor in a fast-paced, evolving, global environment.</li>\n"
    },
    {
      "text": "Nice to Haves:",
      "content": "<div>\n\n<li data-section-id=\"1qebqm1\" data-start=\"616\" data-end=\"684\">Experience marketing to R&amp;D, Life Sciences, or IP/legal audiences.</li>\n<li data-section-id=\"5kj2hr\" data-start=\"685\" data-end=\"765\">Familiarity with platforms like 6sense, Bombora, or similar intent data tools.</li>\n<li data-section-id=\"1ubhp04\" data-start=\"766\" data-end=\"825\">Experience in a high-growth or scale-up SaaS environment.</li>\n<li data-section-id=\"1gwvexg\" data-start=\"826\" data-end=\"907\">Exposure to product-led growth (PLG) models and freemium conversion strategies.</li>\n\n</div>"
    },
    {
      "text": "What You'll Love: ",
      "content": "<div>\n\n<li>5 weeks paid vacation</li>\n<li>Comprehensive benefits package for you and your dependents from day one</li>\n<li>RRSP Contribution Matching</li>\n<li>Access to mental health support</li>\n<li>Maternity and paternity leave</li>\n<li>2 company-paid volunteering days</li>\n\n</div>"
    },
    {
      "text": "Our Values:",
      "content": "<div>\n\n<li>Integrity: We hold each other accountable for our actions.&nbsp;</li>\n<li>Leadership: We lead by example and inspire each other to reach for new heights.&nbsp;</li>\n<li>Openness: We are open and honest and share our ideas with care and consideration.&nbsp;</li>\n<li>Growth: We are lifelong learners who aspire to improve each day.&nbsp;</li>\n<li>Innovation: We seek out new ways to solve problems.&nbsp;</li>\n<li>Customer: Our customer is at the center of everything we do. Their success is our success.&nbsp;</li>\n\n</div>"
    }
  ],
  "country": "CA",
  "createdAt": 1778019698806,
  "updatedAt": null,
  "categories": {
    "team": "Marketing",
    "location": "Toronto",
    "commitment": "Full Time",
    "department": "Marketing",
    "allLocations": [
      "Toronto"
    ]
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  "salaryRange": {
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    "currency": "CAD",
    "interval": "per-year-salary"
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  "workplaceType": "hybrid"
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