Product Marketing Manager (mobile)

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    "datePosted": "2026-02-17",
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      "city": "Europe, Ukraine",
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    "description": "<p><span style=\"font-size: 12pt\">Skylum allows millions of photographers to make incredible images faster. Our award-winning software automates photo editing with the power of AI yet leaves all the creative control in the hands of the artist.</span><br><span style=\"font-size: 12pt\">Join us on our mission to make photo editing enjoyable, easy, and accessible to anyone. You’ll be developing products with innovative technologies, providing value and inspiration for customers, and getting inspired in return.</span><br><br></p>\n<p><span style=\"font-size: 12pt\">Thanks to our incredible team of experts, we've built a collaborative space where you can constantly develop and grow in a supportive way. At the same time, we believe in the freedom to be creative. Our work schedule is flexible, and we trust you to give your best while we provide you with everything you need to make work hassle-free. Skylum is proud to be a Ukrainian company, and we stand with Ukraine not only with words but with actions. We regularly donate to various organizations to help speed up the Ukrainian victory. </span></p>\n<p><br><br></p>\n<p><span style=\"font-size: 12pt\">We are looking for a Product Marketing Manager to drive stable and profitable revenue growth for Skylum’s mobile applications by owning the full 4P marketing matrix, delivering &gt;160% YoY revenue growth over the next two years while maintaining a 12-month eROMI above 120%.<br><br><span style=\"font-weight: bold\">Requirements:</span><br></span></p>\n<ul>\n<li><span style=\"font-weight: bold\">Leadership</span> – Coach and challenge teams; ready to lead the largest Marketing sub-department.</li>\n<li><span style=\"font-weight: bold\">Performance Marketing Expert</span> – Advanced expertise in Meta, Google, TikTok, and Affiliate channels.</li>\n<li><span style=\"font-weight: bold\">Mobile Marketing Expert</span> – Strong knowledge of mobile attribution, MMPs, and subscription monetization levers (paywall, onboarding, trials) impacting CR, ARPPU, LTV, and ROAS.</li>\n<li><span style=\"font-weight: bold\">Growth Ownership &amp; Business Mindset</span> – Sets goals, drives execution, and makes profitability-focused decisions based on unit economics.</li>\n<li><span style=\"font-weight: bold\">Web-to-App (W2A) Specialist</span> – Proven track record in building and scaling web-to-app funnels.</li>\n<li><span style=\"font-weight: bold\">Analytical Skills</span> – Solid expertise in unit economics and hands-on experience with Tableau, Amplitude, AppsFlyer, and ad platform analytics.</li>\n<li><span style=\"font-weight: bold\">Agility &amp; Speed</span> – Quickly adapts to market changes and aligns teams accordingly.</li>\n<li><span style=\"font-weight: bold\">Team Collaboration</span> – Leads cross-functional initiatives and delivers measurable results.</li>\n<li><span style=\"font-weight: bold\">AI Literacy</span> – Proficient in 2+ AI tools for marketing, research, or productivity.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Responsibilities:</span><br></p>\n<ul>\n<li>Maintain Blended ROAS ≥ 1.3x for the Mobile PPC channel </li>\n<li>Launch at least 2 new efficient user acquisition channels (e.g., TikTok Ads, mobile CPA networks, native advertising, etc.)</li>\n<li>Establish a unified marketing reporting system for mobile apps across all acquisition channels and ensure its ongoing stability and reliability.</li>\n<li>Develop growth planning and forecasting<br></li>\n<li>Optimize the existing web-to-app funnel and launch additional experiments (landings/microlandings, offers, flows) tailored by GEO and segments, scaling what proves effective.</li>\n<li>Ensure accurate tracking and measurement of growth initiatives</li>\n<li>Establish and oversee tracking processes (MMP, SKAN, events, conversions) and maintain high data quality standards.</li>\n<li>Build an insights base and knowledge system</li>\n<li>Conduct competitor and user analysis, translate insights into experiment hypotheses, and maintain a structured test database with conclusions and playbooks.</li>\n</ul>\n<p><span style=\"font-weight: bold\"><br>What we offer:</span></p>\n<p><span style=\"font-weight: bold\">For personal growth:</span></p>\n<ul>\n<li><span>A chance to work with a strong team and a unique opportunity to make substantial contributions to our award-winning photo editing tools;</span></li>\n<li><span>An educational allowance to ensure that your skills stay sharp;</span></li>\n<li><span>English and German classes to strengthen your capabilities and widen your knowledge.</span></li>\n</ul>\n<p><span style=\"font-weight: bold\">For comfort:</span></p>\n<ul>\n<li><span>A great environment where you’ll work with true professionals and amazing colleagues whom you’ll quickly call friends;</span></li>\n<li><span>The choice of working remotely or in our cozy office space located in Kyiv’s Podil, equipped with everything you might need for productive and comfortable work.</span></li>\n<li><span>The office is prepared for productive work in any conditions, including blackouts, since there are Starlinks, uninterruptible network connections, and two internet providers.</span></li>\n<li><span>There are also additional co-working spaces for the team in Lisbon and Warsaw.</span></li>\n</ul>\n<p><span style=\"font-weight: bold\">For health:</span></p>\n<ul>\n<li><span>Medical insurance (for UA-based employees);</span></li>\n<li><span>Twenty-one days of paid sick leave per year;</span></li>\n<li><span>Paid psychological support (6 psychotherapy specialists to choose from)</span></li>\n</ul>\n<p><span style=\"font-weight: bold\">For leisure:</span></p>\n<ul>\n<li><span>Twenty-one days of paid vacation per year;</span></li>\n<li><span>Fun times at our frequent team-building activities.</span></li>\n</ul>\n<p><br></p>\n<p><span>If you are looking forward to working with true professionals and simply wonderful people and create an amazing product — we are waiting for your CV!</span></p>",
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