Social Media Associate Director (E6121)

Job Summary The Social Media Associate Director will transform IEEE%27s enterprise social media into a world-class brand storytelling engine. The incumbent will translate the brand narrative and messaging into a social media content strategy. This position will also work closely with the Marketing Planning team. With over 21,000 unique social media pages and 100 million followers across the enterprise, this role is critical in establishing a "freedom in a framework" operating system that balances central governance with high-impact execution. This position reports directly to the Senior Director, Brand & Marketing Communications, and has no direct reports. Key Responsibilities Social Media Strategy & Operating System Strategy: Develop and implement a proactive, enterprise-level social media strategy across platforms including Instagram, LinkedIn, Facebook and X. Campaigns & Content: Develop and own a comprehensive social media calendar. Build an operating system to continuously concept and produce high-visibility social campaigns and video content. Leverage enterprise tentpole moments, stories, and achievements across the organization as well as product-focused content that resonates with global technical communities. Infrastructure: Own and manage the social platform infrastructure, including enterprise-wide scheduling platforms, analytics dashboards, and social listening tools. AI Integration: Explore and integrate AI-driven tools for asset development, creative imagery, and story mining across the IEEE ecosystem. Governance Oversight: Collaborate with the Marketing Planning & Transformation team to provide social guidance and oversight for IEEE OUs and Societies, ensuring brand cohesion without replacing local execution. Training: Support in the development of guidelines and training programs for Societies, Committees and volunteers to improve organization-wide social media efficacy and risk management. Analytics Data-Driven Strategies: Partner with Market Research teams to translate data into actionable insights that drive social strategies across platforms. Social Listening: Leverage audience data and social listening to ground strategy and content plans in social trends, competitor and category intelligence and audience interests. Performance Benchmarks: Define and track key performance indicators (KPIs) to measure the performance of social media and iterate on strategies accordingly. Leadership & Cross-Functional Collaboration Cross-Functional Coordination: Work closely with Brand Marketing & Communications counterparts on a centralized content plan spanning enterprise-level surfaces. Work closely with the Corporate Communications team to support media moments, crisis management, and thought leadership content through IEEE social media. Team Leadership: Support the Senior Director in fostering a "test and learn" culture of out-of-the-box thinking and organizational transformation. Travel Information 10-20% Domestic and International Job Summary The Social Media Associate Director will transform IEEE%27s enterprise social media into a world-class brand storytelling engine. The incumbent will translate the brand narrative and messaging into a social media content strategy. This position will also work closely with the Marketing Planning team. With over 21,000 unique social media pages and 100 million followers across the enterprise, this role is critical in establishing a "freedom in a framework" operating system that balances central governance with high-impact execution. This position reports directly to the Senior Director, Brand & Marketing Communications, and has no direct reports. Key Responsibilities Social Media Strategy & Operating System Strategy: Develop and implement a proactive, enterprise-level social media strategy across platforms including Instagram, LinkedIn, Facebook and X. Campaigns & Content: Develop and own a comprehensive social media calendar. Build an operating system to continuously concept and produce high-visibility social campaigns and video content. Leverage enterprise tentpole moments, stories, and achievements across the organization as well as product-focused content that resonates with global technical communities. Infrastructure: Own and manage the social platform infrastructure, including enterprise-wide scheduling platforms, analytics dashboards, and social listening tools. AI Integration: Explore and integrate AI-driven tools for asset development, creative imagery, and story mining across the IEEE ecosystem. Governance Oversight: Collaborate with the Marketing Planning & Transformation team to provide social guidance and oversight for IEEE OUs and Societies, ensuring brand cohesion without replacing local execution. Training: Support in the development of guidelines and training programs for Societies, Committees and volunteers to improve organization-wide social media efficacy and risk management. Analytics Data-Driven Strategies: Partner with Market Research teams to translate data into actionable insights that drive social strategies across platforms. Social Listening: Leverage audience data and social listening to ground strategy and content plans in social trends, competitor and category intelligence and audience interests. Performance Benchmarks: Define and track key performance indicators (KPIs) to measure the performance of social media and iterate on strategies accordingly. Leadership & Cross-Functional Collaboration Cross-Functional Coordination: Work closely with Brand Marketing & Communications counterparts on a centralized content plan spanning enterprise-level surfaces. Work closely with the Corporate Communications team to support media moments, crisis management, and thought leadership content through IEEE social media. Team Leadership: Support the Senior Director in fostering a "test and learn" culture of out-of-the-box thinking and organizational transformation. Travel Information 10-20% Domestic and International Education Bachelor's degree or equivalent experience Req Master's or other advanced degree Pref Work Experience 10-15 years Experience in social media management, ideally within a large, matrixed organization or global brand Req Skills and Requirements Strategic Vision: Proven ability to move beyond reactive posting to building a proactive content strategy that drives measurable brand sentiment. Operational Excellence: Deep understanding of social media infrastructure (e.g., Sprinklr, Falcon, Sprout Social) and governance models. Collaborative Leadership: Exceptional stakeholder management skills, with the ability to influence teams across diverse business units and geographies. Analytical Rigor: Proficiency in using data to tell a story and justify marketing investments to executive leadership. Other Requirements: As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply. PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status. For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under Category I - Office Positions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. =============================================== Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons. #LI-HYBRiD Education Bachelor's degree or equivalent experience Req Master's or other advanced degree Pref Work Experience 10-15 years Experience in social media management, ideally within a large, matrixed organization or global brand Req Skills and Requirements Strategic Vision: Proven ability to move beyond reactive posting to building a proactive content strategy that drives measurable brand sentiment. Operational Excellence: Deep understanding of social media infrastructure (e.g., Sprinklr, Falcon, Sprout Social) and governance models. Collaborative Leadership: Exceptional stakeholder management skills, with the ability to influence teams across diverse business units and geographies. Analytical Rigor: Proficiency in using data to tell a story and justify marketing investments to executive leadership. Other Requirements: As defined in IEEE Policies, individuals currently serving on an IEEE board or committee are not eligible to apply. PLEASE NOTE: This position is not budgeted for employer-sponsored immigration support, this includes all persons in F (both CPT and OPT), J, H, L, or O status. For information on work demands and conditions required for this position, please consult the reference document, ADA Requirements. This position is classified under Category I - Office Positions. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. =============================================== Disclaimer: This job description is proprietary to IEEE. It outlines the general nature and key features performed by various positions that share the same job classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties and qualifications required of all employees assigned to the job. Nothing in this job description restricts management’s right to assign or re-assign duties to this job at any time due to reasonable accommodations or other business reasons. #LI-HYBRiD

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