Marketing & Communications Director

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  "active_status": "active"
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      "state": "Pennsylvania"
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    "departmentLabel": "Ministry Support",
    "employmentStatusLabel": "Full-Time Staff"
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    "location": {
      "city": "Lancaster",
      "state": "Pennsylvania",
      "postalCode": "17601-6759",
      "addressCountry": "United States"
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    "datePosted": "2026-05-27",
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    "description": "<p><span style=\"font-weight: bold\"><span><span>Purpose of the Job:</span></span></span><span> </span></p>\n<p><span><span>The Marketing &amp; Communications Director leads the strategy, systems, and execution of all communication and marketing efforts at Victory Church. This role<span> </span></span><span>is responsible for</span><span><span> </span>driving growth, ensuring clear and compelling messaging, and building scalable systems that support all campuses and ministries.</span><span><span> </span></span><span>This is not a task-based role. This role<span> </span></span><span>owns</span><span><span> </span>outcomes.</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Experience and Knowledge Required:</span></span></span><span> </span></p>\n<p><span><span>5+ years of experience in marketing, communications, or related field (church or non-profit preferred)</span></span><span> </span></p>\n<p><span><span>Proven ability to lead campaigns that drive measurable results</span></span><span> </span></p>\n<p><span><span>Strong understanding of digital marketing (social, email, web, paid ads)</span></span><span> </span></p>\n<p><span><span>Experience building systems and improving workflows</span></span><span> </span></p>\n<p><span><span>Strong storytelling instincts and ability to connect messaging to action</span></span><span> </span></p>\n<p><span><span>Proficient in relevant tools (Adobe Creative Suite, Canva, CMS platforms, email systems, etc.)</span></span><span> </span></p>\n<p><span><span>Bachelor’s degree in marketing, communications, or related field (preferred, not<span> </span></span><span>required</span><span>)</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Essential Functions and Responsibilities:</span></span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Strategy &amp;<span> </span></span><span>Growth</span></span></span><span> </span></p>\n<p><span><span>Develop and execute a comprehensive marketing and communications strategy aligned with Victory’s mission</span></span><span> </span></p>\n<p><span><span>Own and drive measurable growth in attendance, engagement, and participation</span></span><span> </span></p>\n<p><span><span>Establish and track KPIs (attendance trends, first-time guests, engagement metrics, campaign performance)</span></span><span> </span></p>\n<p><span><span>Oversee digital marketing efforts including paid ads, landing pages, and audience targeting</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Campaign Leadership</span></span></span><span> </span></p>\n<p><span><span>Lead planning and execution of all major campaigns (sermon series, events, seasonal initiatives)</span></span><span> </span></p>\n<p><span><span>Ensure campaigns are fully defined upfront (messaging, deliverables, timelines, distribution)</span></span><span> </span></p>\n<p><span><span>Partner with Executive Team and ministry leaders to align priorities and direction</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Systems &amp; Process</span></span></span><span> </span></p>\n<p><span><span>Build and enforce communication request systems across all ministries</span></span><span> </span></p>\n<p><span><span>Ensure all requests are complete, clear, and submitted on time</span></span><span> </span></p>\n<p><span><span>Mitigate last-minute, incomplete, and reactive communication workflows</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Creative &amp; Brand Direction</span></span></span><span> </span></p>\n<p><span><span>Provide strategic direction for all creative output in collaboration with the Creative Team</span></span><span> </span></p>\n<p><span><span>Ensure brand consistency across all platforms, environments, and campuses</span></span><span> </span></p>\n<p><span><span>Drive a high standard of storytelling, design, and communication quality</span></span><span> </span></p>\n<p><span><span>Oversee signage, environmental branding, and weekend communication touchpoints</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Content &amp; Storytelling</span></span></span><span> </span></p>\n<p><span><span>Lead the development of content that communicates life change and ministry impact</span></span><span> </span></p>\n<p><span><span>Build systems for capturing stories across all campuses (staff + volunteer pipelines)</span></span><span> </span></p>\n<p><span><span>Oversee social media, email, website, and livestream communication strategy</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Multi-Campus<span> </span></span><span>Alignment</span></span></span><span> </span></p>\n<p><span><span>Ensure communication strategies and campaigns are effective and consistent across all locations</span></span><span> </span></p>\n<p><span><span>Provide tools, templates, and training to support campus teams</span></span><span> </span></p>\n<p><span><span>Maintain centralized clarity while enabling local execution</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Key Outcomes (What Success Looks Like)</span></span></span><span> </span></p>\n<p><span><span>Increased first-time guest attendance and overall engagement</span></span><span> </span></p>\n<p><span><span>Clear, consistent communication across all campuses and platforms</span></span><span> </span></p>\n<p><span><span>Well-executed campaigns that drive participation in events and initiatives</span></span><span> </span></p>\n<p><span><span>Strong digital presence that leads to real-world action (not just views)</span></span><span> </span></p>\n<p><span><span>Efficient systems that<span> </span></span><span>eliminate</span><span><span> </span>last-minute requests and communication gaps</span></span><span> </span></p>\n<p><span><span>High-quality storytelling that reflects life change and ministry impact</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Attributes:</span></span></span><span> </span></p>\n<p><span><span>Strong ownership mindset—takes responsibility for outcomes, not just tasks</span></span><span> </span></p>\n<p><span><span>High standard of excellence and attention to detail</span></span><span> </span></p>\n<p><span><span>Able to lead through clarity, not control</span></span><span> </span></p>\n<p><span><span>Comfortable enforcing systems and saying no when needed</span></span><span> </span></p>\n<p><span><span>Collaborative and able to work across multiple teams and campuses</span></span><span> </span></p>\n<p><span><span>Aligned with Victory Church’s mission, values, and culture</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Physical Demands:</span></span></span><span> </span></p>\n<p><span><span>Sitting, standing, walking</span></span><span> </span></p>\n<p><span><span>Driving between campuses</span></span><span> </span></p>\n<p><span><span>Computer-based work</span></span><span> </span></p>\n<p><span style=\"font-weight: bold\"><span><span>Supervisory Responsibilities</span><span><span> </span>(if applicable)</span><span>:</span></span></span><span> </span></p>\n<p><span><span>May oversee<span> </span></span><span>internal team members, contractors, or volunteers as needed</span></span><span> </span></p>",
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