Home › Companies › Pets Deli › (Senior) Creative Strategist – Performance & Direct Response (m/w/d)
(Senior) Creative Strategist – Performance & Direct Response (m/w/d)
Pets Deli · HQ · Active · Personio
Job facts
| Field | Value |
|---|---|
| Company | Pets Deli |
| Title | (Senior) Creative Strategist – Performance & Direct Response (m/w/d) |
| Normalized title | - |
| Department / team | Acquisition / Vollzeit |
| Location | HQ |
| Work model | - |
| Employment type | Full Time |
| Salary | - |
| Status | active |
| ATS provider | Personio |
| Posted / first seen | 2026-05-18 / 2026-05-30 |
| Changed / last seen | 2026-06-02 / 2026-06-06 |
Related slices
| Page | What it contains | Open |
|---|---|---|
| Company jobs | Active postings from Pets Deli. | Open |
| Company breakdowns | Role, location, ATS, and work model facets for this company. | Open |
| ATS provider jobs | Active postings observed through Personio. | Open |
| Provider filtered search | The same provider as a filtered job collection. | Open |
| Department jobs | Active postings in Acquisition. | Open |
| Lifecycle events | Open, update, close, and reopen events for this posting. | Open |
| Original posting | Canonical source or apply URL captured from the ATS. | Open |
Linked records
| Company | Pets Deli |
| Source | 59918c9b-c496-410b-88fb-a4b897a07b47 |
| ATS provider | Personio |
Description
Good to know...
We’re looking for a Creative Strategist to help scale the performance creative engine behind one of the fastest-growing DTC pet brands in DACH.
Performance creative is one of the biggest drivers of our growth. In this role, you’ll work closely with performance marketing, content, and production to develop high-performing paid social and advertorial creative.
You’ll help turn insights into concepts, concepts into ads, and ads into scalable learnings across the funnel.
Your tasks
Own the creative strategy — where we’re going, what angles to test, what stories and mechanisms to bet on next
Run the testing and content roadmap so production never stalls — we always know what’s shooting next and why
Build scalable creative workflows that keep output fast, structured, and insight-led without sacrificing quality
Oversee output end-to-end — quantity and quality, from brief to final cut, including the compelling early-frame hooks that stop the scroll
Coordinate the content team (video editor, copywriter, performance marketing manager) plus external UGC creators and production partners
Give clear creative feedback and direction to continuously improve messaging, hooks, scripts, and concepts
Read the numbers (hook rate, hold rate, CTR, CPA, ROAS) and feed insights back into the next test round
Shape the funnel — landing pages, messaging, and our creative library — together with the team
Jump in hands-on when needed — scripting, hook writing, messaging, copy, or creative refinement
Your Profile
2+ years in Creative Strategy, Performance Creative, Performance Copywriting, or a similar role — ideally in DTC / e-commerce
You’ve worked on paid social ads and understand what makes creative perform
You think in funnels: Hook · Mechanism · Offer · Story
Strong creative instincts combined with structured thinking
You can write briefs that are clear, practical, and performance-oriented
Comfortable reading creative performance metrics and extracting insights
AI-native, not AI-curious. You actively use AI tools like Claude, ChatGPT, or custom workflows to improve research, scripting, briefing, and ideation
Fluent English. German is a strong plus, but strong DACH market understanding also matters
Your Chances
We move fast, test constantly, and learn through execution. You’ll work closely with a highly collaborative team where ideas matter more than titles.
This is a role for someone who wants to sharpen their creative strategy skills, take ownership quickly, and grow alongside a scaling DTC brand.
What we offer Ownership from day one
High creative output and fast feedback loops
Collaborative and low-hierarchy culture
Flexible office model with regular in-person collaboration
40% discount on all Pets Deli orders
€50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.)
Dog-friendly office
Full job record
| Job ID | 36178bc6e7a256e8a15392bc48b0b673bc1c210c |
| Org ID | 84732494-5dc2-47bc-9b0d-73562f8db65e |
| Source ID | 59918c9b-c496-410b-88fb-a4b897a07b47 |
| Board ID | 59918c9b-c496-410b-88fb-a4b897a07b47 |
| Provider | personio |
| Provider Job Key | 2636767 |
| Title | (Senior) Creative Strategist – Performance & Direct Response (m/w/d) |
| Normalized Title | — |
| Status | active |
| Active | yes |
| Location Text | HQ |
| Department | Acquisition |
| Team | Vollzeit |
| Employment Type | full_time |
| Workplace Type | — |
| Remote Policy | — |
| Country | — |
| Region | — |
| City | — |
| Salary Raw | — |
| Salary Min | — |
| Salary Max | — |
| Salary Currency | — |
| Salary Period | — |
| Source URL | https://pets-deli.jobs.personio.de/job/2636767?language=en |
| Apply URL | https://pets-deli.jobs.personio.de/job/2636767?language=en |
| First Seen At | 2026-05-30 05:51:25Z |
| Last Seen At | 2026-06-06 07:48:41Z |
| Last Checked At | 2026-06-06 07:48:41Z |
| Last Changed At | 2026-06-02 10:17:02Z |
| Inactive At | — |
| Source Posted At | 2026-05-18 11:18:16Z |
| Source Updated At | — |
| Raw Payload Uri | s3://job-postings-prod-raw-590183727216/raw/provider=personio/board=pets-deli.de/date=2026-06-06/2026-06-06T07-48-41-138Z-04303379c84b68064d584cd515249813cb017ed3dab0e14432b6987f845119f2.json |
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style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Oversee output end-to-end — quantity and quality, from brief to final cut, including the compelling early-frame hooks that stop the scroll</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Coordinate the content team (video editor, copywriter, performance marketing manager) plus external UGC creators and production partners</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Give clear creative feedback and direction to continuously improve messaging, hooks, scripts, and concepts</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Read the numbers (hook rate, hold rate, CTR, CPA, ROAS) and feed insights back into the next test round</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Shape the funnel — landing pages, messaging, and our creative library — together with the team</span></p></li><li style=\"list-style-type:disc;font-size:11pt;font-family:Arial, sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Jump in hands-on when needed — scripting, hook writing, messaging, copy, or creative refinement </span></p></li></ul>"
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"name": "Your Profile",
"value": "<ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">2+ years in Creative Strategy, Performance Creative, Performance Copywriting, or a similar role — ideally in DTC / e-commerce</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You’ve worked on paid social ads and understand what makes creative perform</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You think in funnels: Hook · Mechanism · Offer · Story</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Strong creative instincts combined with structured thinking</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">You can write briefs that are clear, practical, and performance-oriented</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Comfortable reading creative performance metrics and extracting insights</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">AI-native, not AI-curious. You actively use AI tools like Claude, ChatGPT, or custom workflows to improve research, scripting, briefing, and ideation</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Fluent English. German is a strong plus, but strong DACH market understanding also matters</span></p></li></ul>"
},
{
"name": "Your Chances",
"value": "<p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:12pt;margin-bottom:0pt;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">We move fast, test constantly, and learn through execution. You’ll work closely with a highly collaborative team where ideas matter more than titles.</span></p><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">This is a role for someone who wants to sharpen their creative strategy skills, take ownership quickly, and grow alongside a scaling DTC brand.</span></p><h3 style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:4pt;padding:2pt 0pt 0pt 0pt;\"><span style=\"font-size:13pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:700;font-style:normal;text-decoration:none;\">What we offer</span></h3><ul style=\"margin-top:0;margin-bottom:0;\"><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:12pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Ownership from day one</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">High creative output and fast feedback loops</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Collaborative and low-hierarchy culture</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Flexible office model with regular in-person collaboration</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">40% discount on all Pets Deli orders</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:0pt;padding:0pt 0pt 12pt 0pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">€50 monthly benefit allowance (BVG, Urban Sports Club, Spotify, REWE, etc.)</span></p></li><li style=\"list-style-type:disc;font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\"><p style=\"line-height:1.38;background-color:#fdfdfc;margin-top:0pt;margin-bottom:12pt;\"><span style=\"font-size:10.5pt;font-family:Roboto, sans-serif;color:#0a0a0a;background-color:transparent;font-weight:400;font-style:normal;text-decoration:none;\">Dog-friendly office</span></p></li></ul>"
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