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Associate Brand Manager

3648a7d8 007d 4c74 B5b2 82f5563f80f7 19000101 000001 · Carlsbad, CA, US, Carlsbad, CA · Active · $70,500–$75,000 / year · ADP Workforce Now Recruiting

Job facts

FieldValue
Company3648a7d8 007d 4c74 B5b2 82f5563f80f7 19000101 000001
TitleAssociate Brand Manager
Normalized title-
Department / team-
LocationCarlsbad, CA, United States
Work model-
Employment typeFull Time
Salary$70,500–$75,000 / year
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-06-17 / 2026-06-18
Changed / last seen2026-06-18 / 2026-06-18

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Linked records

Company3648a7d8 007d 4c74 B5b2 82f5563f80f7 19000101 000001
Source2fa8e5a9-52dd-41da-bf1e-c48db7beb34c
ATS providerADP Workforce Now Recruiting

Description

SUMMARY Overview of the position Works closely with supervisor in managing specific trading card products, from initial conceptualization through completion. Develops business and product strategies, analyzes financial goals of the product, and works with sales/marketing to deliver the product to end consumer. Works closely with Product Development Team, executing initiatives while simultaneously managing scheduling and production goals. Communicate with key external partners on a regular basis, facilitating product strategy and sales discussions. In sum, this position encompasses development and implementation of business plans, product line profitability, analysis, and evaluation of product marketplace and new product opportunities. ESSENTIAL DUTIES AND RESPONSIBILITIES The following statements are intended to describe the general nature of the level of work being performed by an individual assigned to this job. Other duties may be assigned. Implements business objectives in conjunction with production team, managing the process of Scoping, Business Case, initial Development with R&D and Creative, and Post-Mortem analysis. Works closely with Product Development team in executing the full product development production. Manages timing and implementation of products associated with the License. Manages business relationship with Licensor. Creates brand presentations for internal and external partners. Develops short term and long-range plans for a specific Brand based on history analysis, market trends, competition, and UDC product portfolio. Creates initial business plan, including product concept and design direction. Responsible for P&L management of brand and works with Product Manager to reach profitability goals. Responsible for keeping the company partners up-to-date with ranging developments. Liaison with other departments. Key role in working closely with Product Management team, incorporating concepts from Brand Team to Product Development team for production. Recommends, communicates, and coordinates launch strategies and calendars, product promotions, creative product directions, etc. Works within UDC department and produces products commensurate to strategies specified in licensed product portfolio business plans. Conducts research on market trends and takes team-leading role in all aspects of product definition, channel distribution strategy, and marketing direction. Provides direction into Marketing/Advertising/Promotions/PR campaigns in line with corporate strategies and initiatives. Attends meetings and Trade Shows to communicate product plans and strategies. Develops website strategy to review with Marketing Manager for final direction and execution. In conjunction with the packaging design team and external parties, develops ways to best display and promote product for consumers of varying distribution channels. INTERACTION This position will interact closely with the Sr. Manager of Trading Cards, Product Development Team, Project Manager, a core R&D team, Finance, Sales Management, Legal, Design, and Senior Managements along with related Company staff members and external parties. EDUCATION/YEARS EXPERIENCE Bachelor’s Degree with an emphasis in Business, Marketing, Product Development or related experience 4+ years’ experience in project management, product marketing, product licensing or product development with a strong desire to learn REQUIREMENTS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. KNOWLEDGE, SKILLS, AND ABILITIES Brand management, project management or product marketing experience Basic knowledge of budgeting, P&Ls, and product profitability analysis. Ability to communicate with Product Management in working on cost cutting solutions to improve product profitability. Strong leadership skills Ability to apply creative thinking to product themes, content and business solutions Ability to lead focused meetings Ability to communicate with external parties frequently to discuss product strategies Excellent oral and written communication skills Writing creative briefs for advertising, promotions, card design, packaging, and web design for brands Motivated, proactive and organized Team player orientation Retail and Hobby sales knowledge a plus Interest in trading cards a plus Interest and knowledge of sports, hockey a plus Strong presentation skills Ability to multi-task and identify project management priorities to ensure the products stay on schedule Ability to interface with internal and external parties Ability to travel domestically and internationally on behalf of Upper Deck Proficiency in the following software: MS Office, MS Project and Sharepoint a plus Other details

Full job record

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TitleAssociate Brand Manager
Normalized Title—
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Department—
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CountryUnited States
RegionCA
CityCarlsbad
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Salary Min70,500
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First Seen At2026-06-18 12:46:33Z
Last Seen At2026-06-18 12:46:33Z
Last Checked At2026-06-18 12:46:33Z
Last Changed At2026-06-18 12:46:33Z
Inactive At—
Source Posted At2026-06-17 17:46:00Z
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    "requisitionDescription": "<div><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;line-height:normal;' data-pasted=\"true\"><strong><u><span style='font-size:16px;font-family:\"Sans Serif Collection\",sans-serif;'>SUMMARY&nbsp;</span></u></strong><em><span style='font-size:16px;font-family:\"Sans Serif Collection\",sans-serif;'>Overview of the position</span></em></p><p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;line-height:normal;'><span style='font-size:16px;font-family:\"Sans Serif Collection\",sans-serif;'>Works closely with supervisor in managing specific trading card products, from initial conceptualization through completion. Develops business and product strategies, analyzes financial goals of the product, and works with sales/marketing to deliver the product to end consumer. Works closely with Product Development Team, executing initiatives while simultaneously managing scheduling and production goals. Communicate with key external partners on a regular basis, facilitating product strategy and sales discussions. 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Other duties may be assigned.</em></span></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Implements business objectives in conjunction with production team, managing the process of Scoping, Business Case, initial Development with R&amp;D and Creative, and Post-Mortem analysis. Works closely with Product Development team in executing the full product development production.</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Manages timing and implementation of products associated with the License. Manages business relationship with Licensor. Creates brand presentations for internal and external partners.</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Develops short term and long-range plans for a specific Brand based on history analysis, market trends, competition, and UDC product portfolio. Creates initial business plan, including product concept and design direction. Responsible for P&amp;L management of brand and works with Product Manager to reach profitability goals.</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Responsible for keeping the company partners up-to-date with ranging developments. Liaison with other departments. Key role in working closely with Product Management team, incorporating concepts from Brand Team to Product Development team for production. Recommends, communicates, and coordinates launch strategies and calendars, product promotions, creative product directions, etc.</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Works within UDC department and produces products commensurate to strategies specified in licensed product portfolio business plans. Conducts research on market trends and takes team-leading role in all aspects of product definition, channel distribution strategy, and marketing direction.</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Provides direction into Marketing/Advertising/Promotions/PR campaigns in line with corporate strategies and initiatives. Attends meetings and Trade Shows to communicate product plans and strategies. Develops website strategy to review with Marketing Manager for final direction and execution.</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>In conjunction with the packaging design team and external parties, develops ways to best display and promote product for consumers of varying distribution channels.</span></li></ul></div><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;line-height:normal;'><br></p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;line-height:normal;'><strong><u><span style='font-size:16px;font-family:\"Sans Serif Collection\",sans-serif;'>INTERACTION</span></u></strong></p><p style='margin-top:0in;margin-right:0in;margin-bottom:0in;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;line-height:normal;'><span style='font-size:16px;font-family:\"Sans Serif Collection\",sans-serif;'>This position will interact closely with the Sr. Manager of Trading Cards, Product Development Team, Project Manager, a core R&amp;D team, Finance, Sales Management, Legal, Design, and Senior Managements along with related Company staff members and external parties.</span></p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;line-height:normal;'><br></p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;line-height:normal;'><strong><u><span style='font-size:16px;font-family:\"Sans Serif Collection\",sans-serif;'>EDUCATION/YEARS EXPERIENCE</span></u></strong></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Bachelor&rsquo;s Degree with an emphasis in Business, Marketing, Product Development or related experience</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>4+ years&rsquo; experience in project management, product marketing, product licensing or product development with a strong desire to learn</span></li></ul></div><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;line-height:normal;'><br></p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;line-height:normal;'><strong><u><span style='font-size:16px;font-family:\"Sans Serif Collection\",sans-serif;'>REQUIREMENTS</span></u></strong><span style='font-size:16px;font-family:\"Sans Serif Collection\",sans-serif;'>&nbsp;<em>To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.</em></span></p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;line-height:normal;'><strong><u><span style='font-size:16px;font-family:\"Sans Serif Collection\",sans-serif;'>KNOWLEDGE, SKILLS, AND ABILITIES</span></u></strong></p><div style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><ul style=\"margin-bottom:0in;list-style-type: disc;\"><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Brand management, project management or product marketing experience</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Basic knowledge of budgeting, P&amp;Ls, and product profitability analysis. Ability to communicate with Product Management in working on cost cutting solutions to improve product profitability.</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Strong leadership skills</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Ability to apply creative thinking to product themes, content and business solutions</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Ability to lead focused meetings</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Ability to communicate with external parties frequently to discuss product strategies</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Excellent oral and written communication skills</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Writing creative briefs for advertising, promotions, card design, packaging, and web design for brands</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Motivated, proactive and organized</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Team player orientation</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Retail and Hobby sales knowledge a plus</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Interest in trading cards a plus</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Interest and knowledge of sports, hockey a plus</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Strong presentation skills</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Ability to multi-task and identify project management priorities to ensure the products stay on schedule</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Ability to interface with internal and external parties</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Ability to travel domestically and internationally on behalf of Upper Deck</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Proficiency in the following software: MS Office, MS Project and Sharepoint a plus</span></li><li style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><span style='font-family:\"Sans Serif Collection\",sans-serif;font-size:16px;'>Other details</span></li></ul></div><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><br></p><p style='margin-top:0in;margin-right:0in;margin-bottom:8.0pt;margin-left:0in;font-size:11.0pt;font-family:\"Aptos\",sans-serif;'><br></p><p><br></p><p><br></p></div>\n",
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GET https://api.bluedoor.sh/job-postings/v1/sources/2fa8e5a9-52dd-41da-bf1e-c48db7beb34cJSON
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