Lifecycle Marketing Executive

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    "datePosted": "2026-05-15",
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    "description": "<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">About Fasset</span><br><span style=\"font-family: helvetica; font-size: 12pt\">Fasset is a regulated stablecoin neobank transforming financial access across emerging markets.</span></p>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">Role Overview</span></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt\">We’re looking for a Lifecycle Marketing Executive who lives and breathes marketing automation. You’ll own our lifecycle marketing engine, building, executing, and optimising automated customer journeys that activate, retain, and grow our user base at scale.</span></p>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">Responsibilities</span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Design and execute multi-channel CRM campaigns across email, push notifications, in-app messaging, and SMS throughout the full customer lifecycle.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Build, manage, and optimise automated journeys using our CRM and marketing automation platforms.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Segment audiences based on behaviour, demographics, and product usage to deliver personalised and relevant messaging.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Conduct A/B testing and continually optimise campaigns for open rates, CTR, conversion, and retention.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Collaborate with Product, Data, and Country teams to align messaging with product launches and key milestones.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Monitor campaign performance and present actionable insights and recommendations to stakeholders.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">Requirements</span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">2–3 years of experience in CRM, lifecycle marketing, or marketing automation.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Hands-on experience with platforms such as Braze, CleverTap, HubSpot, Klaviyo, or equivalent tools.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Strong copywriting skills with the ability to adapt tone and messaging for different audiences and markets.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Analytical mindset with confidence in interpreting data and drawing actionable conclusions.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Understanding of GDPR, CAN-SPAM, and data privacy best practices.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: helvetica; font-size: 12pt; font-weight: bold\">Nice to Have</span></p>\n<ul>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Experience within a fintech, crypto, or consumer tech environment.</span></li>\n<li><span style=\"font-family: helvetica; font-size: 12pt\">Basic HTML/CSS knowledge for email template customisation.</span></li>\n</ul>\n<p><br><br></p>",
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