Corporate Communications Specialist - Hospital Administration

Under the supervision of the Corporate Communications Manager, the Corporate Communications Specialist plays a critical role in supporting the health system's communications strategy, both internally and externally. They will oversee the communications process on behalf of the executives and departments they support so that all communications accurately represent the corporate identity and promote and support the organization’s mission. This role works directly with the organization's leadership team on all internal communications to drive awareness of key strategies and team member engagement. Internal communications work to include but not limited to writing memos, talking points, internal emails to team members and physicians, managing internal newsletters, portal updates and internal marketing campaigns. Additionally, this role will help support the external communications strategy of the organization by ensuring an efficient workflow of press releases, supporting event activations, crisis communications, thought leadership initiatives and partnering with internal stakeholders on social media content and developing content as needed. This role is a key member of the Corporate Communications team and will work closely with leadership to support strategic work as it comes out of the Office of the President & CEO, in collaboration with the VP of Corporate Communications & Chief of Staff. Responsible for performing job duties in accordance with mission, vision and values with Tampa General Hospital. Essential Functions: Develop the appropriate internal communications tools to effectively communicate across the organization. Includes the planning, development and implementation of proactive internal communications such as, newsletters, email messaging, FAQs, talking points, intranet posts, and more. Writes, edits, reviews and enhances internal communication materials including presentations, newsletters, and handouts for various audiences. Works with senior leaders to develop department and system-wide communications plans, from message development to execution. Serve as point person for the organization's intranet (internal website). Actively maintain the intranet, and train internal content developers on proper use of the tool. Leads the press release process including tracking of jobs in our project management software and publishing on external platforms such as the TGH.org website and PR Newswire. Supports media relations, including staffing of media interviews, press conferences and the crisis command center. Collaborates with Corporate Communications Managers on thought leadership initiatives to foster executive leadership visibility. Includes award nominations, speaking engagements, conferences, editorial opportunities and more. Supports the tracking and reporting of key performance indicators, advising on adjustments to communications tactics as needed. Collaborates with leadership to ensure information is properly cascaded down throughout the organization, including follow ups from various meetings. Supports the creation of crisis communication plans and the development of tools that assist with management of emergency preparedness across the organization. Supports strategic projects for the Office of the President as assigned. Includes coordination of cross-functional teams, research and analysis to guide strategic decision making and the implementation of plans to ensure timely completion and achievement of objectives. Develops presentations materials and briefings as needed. Works collaboratively with other communications colleagues, partners, and stakeholders to ensure an integrated, effective approach across all communications. Performing other communications and project duties as assigned. Under the supervision of the Corporate Communications Manager, the Corporate Communications Specialist plays a critical role in supporting the health system's communications strategy, both internally and externally. They will oversee the communications process on behalf of the executives and departments they support so that all communications accurately represent the corporate identity and promote and support the organization’s mission. This role works directly with the organization's leadership team on all internal communications to drive awareness of key strategies and team member engagement. Internal communications work to include but not limited to writing memos, talking points, internal emails to team members and physicians, managing internal newsletters, portal updates and internal marketing campaigns. Additionally, this role will help support the external communications strategy of the organization by ensuring an efficient workflow of press releases, supporting event activations, crisis communications, thought leadership initiatives and partnering with internal stakeholders on social media content and developing content as needed. This role is a key member of the Corporate Communications team and will work closely with leadership to support strategic work as it comes out of the Office of the President & CEO, in collaboration with the VP of Corporate Communications & Chief of Staff. Responsible for performing job duties in accordance with mission, vision and values with Tampa General Hospital. Essential Functions: Develop the appropriate internal communications tools to effectively communicate across the organization. Includes the planning, development and implementation of proactive internal communications such as, newsletters, email messaging, FAQs, talking points, intranet posts, and more. Writes, edits, reviews and enhances internal communication materials including presentations, newsletters, and handouts for various audiences. Works with senior leaders to develop department and system-wide communications plans, from message development to execution. Serve as point person for the organization's intranet (internal website). Actively maintain the intranet, and train internal content developers on proper use of the tool. Leads the press release process including tracking of jobs in our project management software and publishing on external platforms such as the TGH.org website and PR Newswire. Supports media relations, including staffing of media interviews, press conferences and the crisis command center. Collaborates with Corporate Communications Managers on thought leadership initiatives to foster executive leadership visibility. Includes award nominations, speaking engagements, conferences, editorial opportunities and more. Supports the tracking and reporting of key performance indicators, advising on adjustments to communications tactics as needed. Collaborates with leadership to ensure information is properly cascaded down throughout the organization, including follow ups from various meetings. Supports the creation of crisis communication plans and the development of tools that assist with management of emergency preparedness across the organization. Supports strategic projects for the Office of the President as assigned. Includes coordination of cross-functional teams, research and analysis to guide strategic decision making and the implementation of plans to ensure timely completion and achievement of objectives. Develops presentations materials and briefings as needed. Works collaboratively with other communications colleagues, partners, and stakeholders to ensure an integrated, effective approach across all communications. Performing other communications and project duties as assigned. Bachelor's Degree in Communications, Journalism, Marketing, Healthcare Administration, and/or other related field. Two years related experience. Experience executing strategic communications plans across a variety of internal and external vehicles. Technical Knowledge, Skills, and Abilities: Must have strong writing ability and demonstrated experience in a variety of styles and formats, with expertise in simplifying concepts and messages for a broad audience. Demonstrates strong professional interpersonal skills and ability to interact with all levels of management (internal and external), as well as media partners, vendors, community partners and the general public. Must be a creative thinker, self-motivated and have the ability to thrive in a high-energy, fast paced, positive, team-spirited environment that often involves a heavy workload. Ability to work independently and as part of a dynamic team. Proven experience multitasking and managing multiple projects concurrently, with ability to finish projects on tight deadlines. Computer proficiency required, along with a high comfort-level in using common computer software such as Microsoft Word, Excel, PowerPoint, etc. Presentation design and development. Bachelor's Degree in Communications, Journalism, Marketing, Healthcare Administration, and/or other related field. Two years related experience. Experience executing strategic communications plans across a variety of internal and external vehicles. Technical Knowledge, Skills, and Abilities: Must have strong writing ability and demonstrated experience in a variety of styles and formats, with expertise in simplifying concepts and messages for a broad audience. Demonstrates strong professional interpersonal skills and ability to interact with all levels of management (internal and external), as well as media partners, vendors, community partners and the general public. Must be a creative thinker, self-motivated and have the ability to thrive in a high-energy, fast paced, positive, team-spirited environment that often involves a heavy workload. Ability to work independently and as part of a dynamic team. Proven experience multitasking and managing multiple projects concurrently, with ability to finish projects on tight deadlines. Computer proficiency required, along with a high comfort-level in using common computer software such as Microsoft Word, Excel, PowerPoint, etc. Presentation design and development.

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