Casino & CRM Content Creator

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  "language": "en",
  "location": {
    "raw": "San Ġiljan, St. Julian's, STJ 9024, Malta",
    "city": "San Ġiljan",
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  "inferred_at": "2026-06-06T20:38:03.035Z",
  "launch_scope": {
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    "location": {
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      "city": "San Ġiljan",
      "region": "St. Julian's",
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{
  "list_job": {
    "id": "230",
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    "location": {
      "city": "San Ġiljan",
      "state": "St. Julian's"
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    "departmentId": "18718",
    "locationType": "2",
    "jobOpeningName": "Casino & CRM Content Creator",
    "departmentLabel": "Casino",
    "employmentStatusLabel": "Full-time Malta"
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  "detail_job_opening": {
    "location": {
      "city": "San Ġiljan",
      "state": "St. Julian's",
      "postalCode": "STJ 9024",
      "addressCountry": "Malta"
    },
    "datePosted": "2026-04-29",
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    "description": "<p><span style=\"color: rgb(29, 28, 29); font-size: 12pt\">WLC is a white-label online casino solutions provider. We design, build, and operate end-to-end casino platforms that enable our partners to launch and grow their own online casino brands.<span> </span></span><span style=\"color: rgb(29, 28, 29); font-size: 12pt\">Our all-in-one solution combines technology, operations, and ongoing support, with a focus on reliability, scalability, and compliance.<br><br></span><span style=\"color: rgb(29, 28, 29); font-size: 12pt\">WLC is a global business with a team of 110+ iGaming professionals. Our team operates across Europe, Latin America, the Philippines, and beyond.<br><br></span></p>\n<p><span style=\"font-weight: bold\">Position Summary</span></p>\n<p><br></p>\n<p>We are seeking a Malta-based iGaming writer with proven experience in both casino &amp; sportsbook content and CRM marketing campaigns. This role combines SEO-driven content creation with high-converting player communications across email, SMS, and onsite messaging.<br><br></p>\n<p>The Casino &amp; CRM Content Creator is responsible for creating, managing, and optimizing customer-facing content across CRM channels for the company’s online casino brands. This includes ensuring all messaging is engaging, conversion-focused, and aligned with brand voice, promotional strategies, and regulatory requirements.<br><br></p>\n<p>Working closely with the CRM and Casino team, the role supports the execution of targeted player lifecycle campaigns aimed at increasing engagement, retention, and lifetime value. The ideal candidate has a strong understanding of the online casino and sportsbook player journey, promotional mechanics, and market-specific compliance requirements.</p>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Key Responsibilities</span></p>\n<p><br></p>\n<p><span>Duties will include but are not limited to: </span></p>\n<p><br></p>\n<ul>\n<li>Plan, manage, and execute content across all CRM channels (email, SMS, push, in-app, and onsite messaging).</li>\n</ul>\n<ul>\n<li>Create, proofread, and optimize engaging, conversion-focused copy tailored to different brands, audiences, and player segments.</li>\n</ul>\n<ul>\n<li>Develop and adapt messaging for all player lifecycle stages (onboarding, activation, retention, reactivation, VIP).</li>\n</ul>\n<ul>\n<li>Collaborate with CRM teams to align messaging with segmentation, lifecycle strategies, and campaign objectives.</li>\n</ul>\n<ul>\n<li>Work closely with design, product, and promotions teams to ensure accurate and consistent communication of offers, bonus mechanics, and game launches.</li>\n</ul>\n<ul>\n<li>Maintain a structured CRM content calendar aligned with promotions, seasonal events, and product releases.</li>\n</ul>\n<ul>\n<li>Manage localization and translation workflows to ensure culturally relevant, market-specific messaging.</li>\n</ul>\n<ul>\n<li>Ensure all communications comply with responsible gaming standards and regulatory requirements.</li>\n</ul>\n<ul>\n<li>Maintain content consistency and version control across multiple brands and CRM platforms.</li>\n</ul>\n<ul>\n<li>Analyse campaign performance (CTR, engagement, conversion rates) and continuously optimize messaging.</li>\n</ul>\n<ul>\n<li>Identify opportunities to improve engagement through personalization and data-driven strategies.</li>\n</ul>\n<ul>\n<li>Create SEO-optimized content including casino reviews, slot/game guides, sportsbook pages, and betting content.</li>\n</ul>\n<ul>\n<li>Optimize content based on keyword strategy and search intent to support acquisition.</li>\n</ul>\n<ul>\n<li>Collaborate with CRM/retention teams to improve overall conversion, engagement, and player lifetime value.</li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Requirements<br> </span></p>\n<ul>\n<li>Proven experience in iGaming content writing (casino + sportsbook)</li>\n</ul>\n<ul>\n<li>Hands-on experience writing CRM campaigns (email, SMS, push)</li>\n</ul>\n<ul>\n<li>Strong understanding of player behaviour and lifecycle marketing</li>\n</ul>\n<ul>\n<li>Familiarity with bonuses, promotions, and betting mechanics</li>\n</ul>\n<ul>\n<li>Knowledge of SEO principles and content optimization</li>\n</ul>\n<ul>\n<li>Excellent written English</li>\n</ul>\n<ul>\n<li>Must be located in Malta.<br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-weight: bold\">Benefits<br><br></span></p>\n<ul>\n<li><span>Competitive salary and benefit package</span></li>\n<li><span>Hybrid working environment</span></li>\n<li>Modern Office</li>\n</ul>\n<p><br></p>",
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    "departmentId": "18718",
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    "jobOpeningName": "Casino & CRM Content Creator",
    "departmentLabel": "Casino",
    "jobOpeningStatus": "Open",
    "minimumExperience": "Mid-level",
    "jobOpeningShareUrl": "https://whitelabelcasinos.bamboohr.com/careers/230",
    "employmentStatusLabel": "Full-time Malta"
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