Senior Marketing Manager - Germany/Netherlands/France

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  "position": 87,
  "highlight": "<p>This newly created position offers the opportunity to shape its scope and make a lasting impact on Kaleido’s commercial success.</p><p style=\"min-height: 1.7em;\"></p>",
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  "created_at": "2025-10-10 09:26:31 UTC",
  "department": "Marketing",
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  "state_name": "Utrecht",
  "updated_at": "2026-03-23 15:42:53 UTC",
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  "description": "<p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">📣 Join ViCentra (home of Kaleido) – Empower Bold Change in MedTech</span></strong></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">📍 Location: Germany or the Netherlands | 💼 Remote or Hybrid</span></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">&nbsp;</span></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">🌍 Making Every Move Matter</span></strong></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">At&nbsp;ViCentra, home of Kaleido, we’re on a mission to redefine what’s possible in diabetes care. We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values;&nbsp;Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure. 🚀</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">💻 Your Impact</span></strong></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Lead the marketing strategy for Kaleido’s Diabetes Care portfolio, driving campaigns, empowering sales, and shaping product positioning—especially in the German. Dutch and French market. You'll turn insights into action, manage lifecycle marketing, and ensure high-impact execution across channels, budgets, and teams.</span></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">&nbsp;</span></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">This newly created position offers the opportunity to shape its scope and make a lasting impact on Kaleido’s commercial success - perfect for a marketer who thrives in a fast-paced, cross-functional environment and is ready to lead with vision and creativity. It is important to note that you are not (yet) managing a team.</span></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">&nbsp;</span></p><p style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">🔧 What You’ll Take On</span></strong></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Marketing Strategy &amp; Execution</span></strong><span style=\"color:#121317\"><br>Own and implement the annual marketing plan for the Diabetes Care portfolio, aligning with corporate and country goals. Deliver integrated campaigns across digital and offline channels - including content creation, media outreach, and event planning (with a focus on Germany/Netherlands/France) - while managing agency collaboration and online marketing efforts.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Sales Enablement &amp; Stakeholder Engagement</span></strong><span style=\"color:#121317\"><br>Equip the sales team with compelling tools and messaging and collaborate on programs that drive lead generation and revenue growth. Represent Kaleido in presentations and public speaking engagements, and coordinate stakeholder engagement activities.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Market &amp; Competitive Intelligence</span></strong><span style=\"color:#121317\"><br>Analyze customer insights and competitor activity to inform product development and marketing strategy, ensuring alignment with local market needs and global objectives.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Product &amp; Lifecycle Management</span></strong><span style=\"color:#121317\"><br>Partner with global teams to define product features, manage lifecycle stages, and ensure timely development. Oversee localization of marketing materials and ensure compliance with regulatory and company standards.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Performance &amp; Budget Oversight</span></strong><span style=\"color:#121317\"><br>Track and report on marketing performance, manage budgets for campaigns and events, and ensure high-quality execution within deadlines and ROI targets.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Professional Conduct &amp; Development</span></strong><span style=\"color:#121317\"><br>Stay current with industry trends, maintain professionalism in all interactions, and work independently while collaborating effectively with global colleagues.</span></p><p style=\"min-height: 1.7em;\"></p>",
  "postal_code": "3454 PV",
  "company_name": "ViCentra B.V.",
  "country_code": "NL",
  "published_at": "2025-10-10 09:54:16 UTC",
  "requirements": "<p style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">📌 What You Bring</span></strong></p><ul><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Minimum of a bachelor’s degree in business, marketing, or related field; master’s degree preferred.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Proven senior marketing experience in MedTech, ideally in Diabetes Care or a related therapeutic area.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Demonstrated success in developing and executing marketing strategies in a commercial environment.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Proven ability to collaborate with sales teams and global product management.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Strong strategic &amp; analytical skills with proficiency in marketing metrics, CRM tools, and digital marketing.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Fluent in English, both written and verbal. German and/or French is a big plus! Residing in Germany or the Netherlands.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Willingness to travel nationally and internationally up to 30%.</span></p></li></ul><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">&nbsp;</span></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">💡 Life at ViCentra</span></strong></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Working at ViCentra, home of Kaleido, means joining a team defined by:</span></p><ul><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Courage to create:&nbsp;We experiment, challenge norms, and learn fast.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Trust above all:&nbsp;Integrity, honesty, and openness shape our relationships.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Customer-first mindset:&nbsp;Every idea is measured by the impact on those we serve.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">A drive for excellence:&nbsp;We hold ourselves to the highest standard because lives depend on it.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Our days move fast, fuelled by curiosity, diverse perspectives, and a love for collaboration. Here, you can shape and be shaped by groundbreaking work in MedTech.</span></p></li></ul><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">🌱 Grow with Purpose</span></strong></p><ul><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Harness your talent for a mission that truly matters.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Enjoy creative freedom, supportive teamwork, and room to lead initiatives.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Make a direct impact on people’s lives today and into the future.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Be surrounded by innovators who challenge and cheer you on.</span></p></li></ul><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">🌏 Every Journey Starts Somewhere — Make Yours Count Here</span></strong></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">We believe a powerful team is built on unique backgrounds and points of view. If this opportunity excites you, but you’re unsure if you fit every bullet, we want to hear your story. At ViCentra, it’s your potential and passion that catches our eye.</span></p>",
  "translations": {
    "en": {
      "title": "Senior Marketing Manager - Germany/Netherlands/France",
      "highlight": "<p>This newly created position offers the opportunity to shape its scope and make a lasting impact on Kaleido’s commercial success.</p><p style=\"min-height: 1.7em;\"></p>",
      "description": "<p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">📣 Join ViCentra (home of Kaleido) – Empower Bold Change in MedTech</span></strong></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">📍 Location: Germany or the Netherlands | 💼 Remote or Hybrid</span></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">&nbsp;</span></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">🌍 Making Every Move Matter</span></strong></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">At&nbsp;ViCentra, home of Kaleido, we’re on a mission to redefine what’s possible in diabetes care. We combine technological innovation with human-centered design to empower people with more freedom, confidence, and life on their terms. Our values;&nbsp;Be Bold, Build Trust, Focus on the Customer and Deliver Excellence drive everything we create and every decision we make.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">We believe that when ambition meets purpose, remarkable things happen. If you thrive in a space where ideas accelerate, challenges spark growth, and making a difference is the goal, ViCentra is your next great adventure. 🚀</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">💻 Your Impact</span></strong></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Lead the marketing strategy for Kaleido’s Diabetes Care portfolio, driving campaigns, empowering sales, and shaping product positioning—especially in the German. Dutch and French market. You'll turn insights into action, manage lifecycle marketing, and ensure high-impact execution across channels, budgets, and teams.</span></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">&nbsp;</span></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">This newly created position offers the opportunity to shape its scope and make a lasting impact on Kaleido’s commercial success - perfect for a marketer who thrives in a fast-paced, cross-functional environment and is ready to lead with vision and creativity. It is important to note that you are not (yet) managing a team.</span></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">&nbsp;</span></p><p style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">🔧 What You’ll Take On</span></strong></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Marketing Strategy &amp; Execution</span></strong><span style=\"color:#121317\"><br>Own and implement the annual marketing plan for the Diabetes Care portfolio, aligning with corporate and country goals. Deliver integrated campaigns across digital and offline channels - including content creation, media outreach, and event planning (with a focus on Germany/Netherlands/France) - while managing agency collaboration and online marketing efforts.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Sales Enablement &amp; Stakeholder Engagement</span></strong><span style=\"color:#121317\"><br>Equip the sales team with compelling tools and messaging and collaborate on programs that drive lead generation and revenue growth. Represent Kaleido in presentations and public speaking engagements, and coordinate stakeholder engagement activities.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Market &amp; Competitive Intelligence</span></strong><span style=\"color:#121317\"><br>Analyze customer insights and competitor activity to inform product development and marketing strategy, ensuring alignment with local market needs and global objectives.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Product &amp; Lifecycle Management</span></strong><span style=\"color:#121317\"><br>Partner with global teams to define product features, manage lifecycle stages, and ensure timely development. Oversee localization of marketing materials and ensure compliance with regulatory and company standards.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Performance &amp; Budget Oversight</span></strong><span style=\"color:#121317\"><br>Track and report on marketing performance, manage budgets for campaigns and events, and ensure high-quality execution within deadlines and ROI targets.</span></p><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">Professional Conduct &amp; Development</span></strong><span style=\"color:#121317\"><br>Stay current with industry trends, maintain professionalism in all interactions, and work independently while collaborating effectively with global colleagues.</span></p><p style=\"min-height: 1.7em;\"></p>",
      "requirements": "<p style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">📌 What You Bring</span></strong></p><ul><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Minimum of a bachelor’s degree in business, marketing, or related field; master’s degree preferred.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Proven senior marketing experience in MedTech, ideally in Diabetes Care or a related therapeutic area.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Demonstrated success in developing and executing marketing strategies in a commercial environment.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Proven ability to collaborate with sales teams and global product management.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Strong strategic &amp; analytical skills with proficiency in marketing metrics, CRM tools, and digital marketing.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Fluent in English, both written and verbal. German and/or French is a big plus! Residing in Germany or the Netherlands.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Willingness to travel nationally and internationally up to 30%.</span></p></li></ul><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">&nbsp;</span></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">💡 Life at ViCentra</span></strong></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Working at ViCentra, home of Kaleido, means joining a team defined by:</span></p><ul><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Courage to create:&nbsp;We experiment, challenge norms, and learn fast.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Trust above all:&nbsp;Integrity, honesty, and openness shape our relationships.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Customer-first mindset:&nbsp;Every idea is measured by the impact on those we serve.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">A drive for excellence:&nbsp;We hold ourselves to the highest standard because lives depend on it.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Our days move fast, fuelled by curiosity, diverse perspectives, and a love for collaboration. Here, you can shape and be shaped by groundbreaking work in MedTech.</span></p></li></ul><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">🌱 Grow with Purpose</span></strong></p><ul><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Harness your talent for a mission that truly matters.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Enjoy creative freedom, supportive teamwork, and room to lead initiatives.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Make a direct impact on people’s lives today and into the future.</span></p></li><li><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">Be surrounded by innovators who challenge and cheer you on.</span></p></li></ul><p class=\"MsoNoSpacing\" style=\"min-height: 1.7em;\"></p><p class=\"MsoNoSpacing\"><strong><span style=\"color:#121317\">🌏 Every Journey Starts Somewhere — Make Yours Count Here</span></strong></p><p class=\"MsoNoSpacing\"><span style=\"color:#121317\">We believe a powerful team is built on unique backgrounds and points of view. If this opportunity excites you, but you’re unsure if you fit every bullet, we want to hear your story. At ViCentra, it’s your potential and passion that catches our eye.</span></p>",
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