Associate Director, Paid Social Strategy

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    "description": "<p><span style=\"font-size: 12pt; font-weight: bold\">Who We Are:</span></p>\n<p><span style=\"font-size: 10pt\">Delve Deeper is a performance media agency focused on the charity and nonprofit sector, partnering with organizations that invest $5M–$20M annually in media. We help mission-driven teams maximize impact through advanced digital strategies that drive measurable, scalable results.</span></p>\n<p><br><span style=\"font-size: 10pt\">Our expertise includes advanced analytics, intent-based audience segmentation, full-service media management, and personalized creative—delivering a fully integrated, data-driven approach to growth.</span></p>\n<p><br><span style=\"font-size: 10pt\">More than a vendor, we serve as a strategic partner, helping organizations solve complex media challenges and turn them into clear outcomes. With decades of leadership experience, Delve Deeper is a trusted voice in the charity space.</span></p>\n<p><br><span style=\"font-size: 10pt\">We’ve also been named Built In Colorado’s “Best Places to Work” for five consecutive years, reflecting a culture that values performance, growth, and people. As a privately owned company, we move quickly, support our team holistically, and create meaningful opportunities for advancement.</span></p>\n<p><br><span style=\"font-weight: bold\">Here's What We're Looking For: </span></p>\n<p><span style=\"font-size: 10pt\">We’re looking for a Paid Social Strategist who thinks like an investor, not a platform operator.</span></p>\n<p><span style=\"font-size: 10pt\">You don’t rely on automation or default recommendations. You use platforms like Meta, TikTok, LinkedIn, and Reddit as tools—but you’re the one setting the direction. You combine data, testing, and creative thinking to drive real business outcomes, not just platform-reported performance.</span></p>\n<p><span style=\"font-size: 10pt\">At Delve Deeper, everything is driven by a<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">Start / Stop / Scale</span><span style=\"font-size: 10pt\"><span> </span>mindset. You’re constantly asking:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">What should we<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">start</span><span style=\"font-size: 10pt\"><span> </span>testing next?</span></li>\n<li><span style=\"font-size: 10pt\">What should we<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">stop</span><span style=\"font-size: 10pt\"><span> </span>doing because it’s diluting performance?</span></li>\n<li><span style=\"font-size: 10pt\">What should we<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">scale</span><span style=\"font-size: 10pt\"><span> </span>because it’s working?</span></li>\n</ul>\n<p><span style=\"font-size: 10pt\">This is a leadership role within a pod structure. You’ll own performance across multiple accounts, guide specialists, and ensure every dollar is allocated with intention.</span></p>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Here’s What You’ll Do:</span></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">1. Own Performance (Start / Stop / Scale)</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Act as the decision-maker for where ad spend goes and why</span></li>\n<li><span style=\"font-size: 10pt\">Continuously<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">start</span><span style=\"font-size: 10pt\"><span> </span>new tests based on clear hypotheses and business goals</span></li>\n<li><span style=\"font-size: 10pt\">Confidently<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">stop</span><span style=\"font-size: 10pt\"><span> </span>tactics that dilute true ROI—even if they look strong in platform metrics</span></li>\n<li><span style=\"font-size: 10pt\">Aggressively<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">scale</span><span style=\"font-size: 10pt\"><span> </span>proven audiences, creatives, and placements until diminishing returns</span></li>\n<li><span style=\"font-size: 10pt\">Treat every account like an investment portfolio—balancing efficiency and growth</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">2. Lead a Pod</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Manage and mentor a small team of specialists (typically 2–3)</span></li>\n<li><span style=\"font-size: 10pt\">Set priorities and ensure the pod is aligned around a clear<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">Start / Stop / Scale</span><span style=\"font-size: 10pt\"><span> </span>roadmap</span></li>\n<li><span style=\"font-size: 10pt\">Delegate work and QA not just for accuracy, but for quality of thinking</span></li>\n<li><span style=\"font-size: 10pt\">Own performance across multiple clients and ensure each has a clear path to hitting targets</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">3. Design Paid Social Systems</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Build account structures that support continuous<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">testing (Start), pruning (Stop), and scaling (Scale)</span></li>\n<li><span style=\"font-size: 10pt\">Translate real-world audiences into platform-targetable segments</span></li>\n<li><span style=\"font-size: 10pt\">Balance automated discovery (broad targeting, CBO, Advantage+) with disciplined funnel structure</span></li>\n<li><span style=\"font-size: 10pt\">Improve performance through better inputs: conversion signals, audiences, creative, and data feedback loops</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">4. Drive Creative &amp; Audience Strategy</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Develop and test messaging frameworks tied to audience motivations</span></li>\n<li><span style=\"font-size: 10pt\">Continuously<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">start</span><span style=\"font-size: 10pt\"><span> </span>new creative angles,<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">stop</span><span style=\"font-size: 10pt\"><span> </span>fatigued or low-quality messaging, and<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">scale</span><span style=\"font-size: 10pt\"><span> </span>winning concepts</span></li>\n<li><span style=\"font-size: 10pt\">Treat creative as a performance system—not just assets</span></li>\n<li><span style=\"font-size: 10pt\">Partner closely with creative teams to guide direction and iteration</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">5. Turn Data Into Insight</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Go beyond reporting to explain what’s driving performance and what actions to take next</span></li>\n<li><span style=\"font-size: 10pt\">Connect platform metrics to real business outcomes like revenue, LTV, and customer quality</span></li>\n<li><span style=\"font-size: 10pt\">Identify when to<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">start, stop, or scale</span><span style=\"font-size: 10pt\"><span> </span>based on data—not assumptions</span></li>\n<li><span style=\"font-size: 10pt\">Provide clear, actionable insights that inform both internal decisions and client conversations</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">6. Build &amp; Elevate the Team</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Coach specialists to think in terms of investments and tradeoffs—not just execution</span></li>\n<li><span style=\"font-size: 10pt\">Reinforce the<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">Start / Stop / Scale</span><span style=\"font-size: 10pt\"><span> </span>mindset in how the team approaches every decision</span></li>\n<li><span style=\"font-size: 10pt\">Provide feedback that improves judgment, ownership, and strategic thinking</span></li>\n<li><span style=\"font-size: 10pt\">Contribute to systems, training, and best practices across the team</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">Here’s What You Bring:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt; font-weight: bold\">3–6 years of experience</span><span style=\"font-size: 10pt\"><span> </span>in paid social, performance marketing, or a similar analytical role</span></li>\n<li><span style=\"font-size: 10pt\">Hands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)</span></li>\n<li><span style=\"font-size: 10pt\">Strong analytical thinking and comfort working with data to drive decisions</span></li>\n<li><span style=\"font-size: 10pt\">Ability to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV)</span></li>\n<li><span style=\"font-size: 10pt\">A structured approach to testing and optimization using a Start / Stop / Scale mindset</span></li>\n<li><span style=\"font-size: 10pt\">Attention to detail and a high standard for accuracy</span></li>\n<li><span style=\"font-size: 10pt\">Comfort managing multiple accounts and priorities at once</span></li>\n<li><span style=\"font-size: 10pt\">A collaborative mindset with the ability to lead and develop others</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">How Success Is Measured:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Client ROI/ROAS, CPA/CAC, and growth targets are consistently met or improved</span></li>\n<li><span style=\"font-size: 10pt\">Clear<span> </span></span><span style=\"font-size: 10pt; font-weight: bold\">Start / Stop / Scale</span><span style=\"font-size: 10pt\"><span> </span>decisions drive performance over time</span></li>\n<li><span style=\"font-size: 10pt\">Campaigns become more efficient—not just larger</span></li>\n<li><span style=\"font-size: 10pt\">Creative systems produce repeatable winners</span></li>\n<li><span style=\"font-size: 10pt\">Team members show growth in thinking, ownership, and execution </span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-size: 12pt; font-weight: bold\">What Delve Deeper Offers:</span></p>\n<ul>\n<li><span style=\"font-size: 10pt\">Hybrid working model: three days in the office (Tuesday to Thursday)</span></li>\n<li><span style=\"font-size: 10pt\">A competitive salary with opportunities for growth</span></li>\n<li><span style=\"font-size: 10pt\">Private medical care at Medicover</span></li>\n<li><span style=\"font-size: 10pt\">Multisport card</span></li>\n<li><span style=\"font-size: 10pt\">Annual education budget of $250</span></li>\n<li><span style=\"font-size: 10pt\">Generous employee referral program</span></li>\n<li><span style=\"font-size: 10pt\">Catered office lunch every Tuesday</span></li>\n<li><span style=\"font-size: 10pt\">Snacks and occasional breakfasts available in the office</span><span style=\"font-size: 10pt\"><br></span></li>\n</ul>",
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