Marketing Creative Specialist

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    "requisitionDescription": "<div><p data-pasted=\"true\">Job Summary</p><p>This position is a Marketing Creative Specialist responsible for producing the visual and multimedia assets that drive the department&rsquo;s pipeline-generating campaigns. The role centers on expert Adobe design, sales collateral and web graphics, video and multimedia creative, and the execution of campaign briefs into production-ready creative across channels. This is a creative production role, not a writing or scripting role.</p><p>Duties and Responsibilities</p><p>Creative &amp; Graphic Design</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Serve as the department&#39;s lead creative producer with expert-level command of Adobe Creative Suite (Illustrator, InDesign, Photoshop).</li><li style=\"margin-left: 18px;\">Design production-ready sales collateral, one-pagers, andenablementassets that support the B2B pipeline.</li><li style=\"margin-left: 18px;\">Produce graphics and visual updates for the website.</li><li style=\"margin-left: 18px;\">Lay outand design multi-page documents andprintedcollateral (white papers, brochures) in InDesign.</li><li style=\"margin-left: 18px;\">Edit images and produce campaign visuals in Photoshop.</li><li style=\"margin-left: 18px;\">Design for web and digital surfaces in Figma (landing pages, UI layouts, prototypes) in addition to the Adobe suite.</li><li style=\"margin-left: 18px;\">Design branded presentation and pitch deck templates for sales enablement (design, not copywriting).</li><li style=\"margin-left: 18px;\">Create display ads (static and animated) and trade show collateral (booths, banners, printed pieces), preparing print-ready files and coordinating with print vendors.</li><li style=\"margin-left: 18px;\">Maintain consistent brand governance across all assets.</li></ul><p>Video &amp; Multimedia Creative</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Produce and edit short-form video creative for social, ads, and campaigns.</li><li style=\"margin-left: 18px;\">Develop motion graphics and animated assets.</li><li style=\"margin-left: 18px;\">Capture on-sitephotoandvideoat facilities and trade shows/events (warehouses, equipment, on-location footage) for authentic 3PL content.</li></ul><p>Campaign Execution &amp; HubSpot Creative</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Read and execute campaign briefs, translating them into production-ready creative.</li><li style=\"margin-left: 18px;\">Produce creative assets for HubSpot campaigns, including email visuals, landing page graphics, and CTAs, and hand them off to marketing operations for deployment.</li><li style=\"margin-left: 18px;\">Repurpose and adapt creative across channels (blog, email, social, ads, landing pages) for visual and format consistency.</li><li style=\"margin-left: 18px;\">Design conversion-focused landing pages that support campaign and pipeline goals.</li><li style=\"margin-left: 18px;\">Produce paid social ad creative at volume (Meta, LinkedIn), treating creative as the primary targeting and performance lever and generating variants for testing.</li><li style=\"margin-left: 18px;\">Be prepared tocreate forany platform or channel as the mix evolves, including emerging social, AI/answer platforms, and new ad formats.</li></ul><p>Strategy &amp; Industry Understanding</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Understand how strong graphic design supports a prosperous B2B pipeline and design to that end.</li><li style=\"margin-left: 18px;\">Design for measurable outcomes by building creative variants forA/B testingand iterating based on performance data.</li><li style=\"margin-left: 18px;\">Apply working knowledge of AEO/SEO impact in the 3PL industry to creative, including image optimization, visual discoverability, and asset structure.</li><li style=\"margin-left: 18px;\">Maintain brand and ICP alignment across creative; adapt visuals to audience and segment.</li><li style=\"margin-left: 18px;\">Monitorcompetitorcreative and visual trends.</li></ul><p>AI &amp; Tooling</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Use AI tools to accelerate creative production and asset variation whilemaintainingbrand and quality standards.</li><li style=\"margin-left: 18px;\">Build andmaintainreusable creative templates and design systems for consistency.</li></ul><p>Soft Skills</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">Strong creative eye and visual communicator who values design quality.</li><li style=\"margin-left: 18px;\">Tactical executor who turns briefs into finished assets on schedule.</li><li style=\"margin-left: 18px;\">Highly organized and able to manage multiple asset types and timelines.</li><li style=\"margin-left: 18px;\">Self-directed and able tomaintainconsistent output.</li><li style=\"margin-left: 18px;\">Willing to learn freight/logisticsindustrynuances.</li></ul><p>Shared Expectations</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 18px;\">B2B creative/design experiencerequired.</li><li style=\"margin-left: 18px;\">Collaborative approach with 20%-40% on-site presence.</li><li style=\"margin-left: 18px;\">High agency and ownership of outcomes.</li><li style=\"margin-left: 18px;\">Strong understanding of howcreativefeeds HubSpot reporting and workflows.</li><li style=\"margin-left: 18px;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW89185042 BCX8\"><span class=\"NormalTextRun SCXW89185042 BCX8\">AI-literate with disciplined QA processes.</span></span></li></ul></div>\n",
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