Social Media Manager

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    "jobOpeningName": "Social Media Manager",
    "departmentLabel": "Organic Social",
    "employmentStatusLabel": "Full-Time"
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    "location": {
      "city": "Raleigh",
      "state": "North Carolina",
      "postalCode": "27603",
      "addressCountry": "United States"
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    "datePosted": "2026-02-23",
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    "description": "<p><span style=\"color: rgb(0, 0, 0); font-weight: bold\"><span style=\"font-size: 13px; font-weight: 300\">We’re seeking a highly skilled and strategic Social Media Manager to help lead our brand's presence across all social platforms. This role is responsible for content strategy, execution and performance analysis. The ideal candidate is both creative and analytical, with strong editing skills, a deep understanding of social trends, and the ability to translate data into actionable insights.</span></span> <br><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: bold\">CREATE COMPELLING SOCIAL CONTENT</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Lead day-to-day planning, publishing, and management of content across Instagram, TikTok, Facebook, LinkedIn, and other relevant channels</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Take ownership of a social content calendar and ensure all posts are on-brand, high-quality, and aligned with business objectives.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Write, edit, and review social copy, scripts, and captions with attention to voice, clarity, and engagement.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Collaborate with design, video, and creative teams to develop compelling content that tells a cohesive brand story.</span></li>\n<li><span style=\"color: rgb(0, 0, 0)\"><span style=\"font-size: 13px; font-weight: 300\">Support paid social efforts with creative input and content variations where needed.</span><span style=\"font-size: 13px; font-weight: 300\"><br><br></span></span></li>\n</ul>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: bold\">COMMUNITY ENGAGEMENT</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Assist with community management and social media monitoring, responding to customer comments and escalating issues as needed </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Facilitate conversation between customers/users and recognized brands, engaging in a two-way conversation that aligns with brand values and provides a gracious customer experience</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Drive proactive measurement of customer engagement and topics of conversation, user feedback, and issues through regular reporting and conversation analysis</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Alert team to valuable user-generated content that arises; assist in curating lists of influencers and conducting intensive research around new UGC opportunities</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: bold\">REPORTING &amp; COLLABORATION </span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Build monthly reports that highlight wins, learnings, and opportunities using analytics tools such as Meta Business Suite, TikTok Analytics, and Sprout (or similar) </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Be client-facing with quarterly reporting and communications. </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Mentor junior social team members and collaborate cross-functionally with marketing, product, and customer teams</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: bold\">STAY UP-TO-DATE &amp; IN THE KNOW</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Research and share new approaches to social media engagement</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Stay on top of platform updates, trends, and emerging content formats to keep our brand at the forefront of culture</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: 300\">Keep up-to-date with new features and functionalities related to customer engagement available on priority social channels</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 13px; font-weight: bold\">JOB REQUIREMENTS</span></p>\n<ul>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px\">BA/BS in Marketing, Communications, Journalism, or other related field </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px\">5+ years of experience or project work creating and implementing social media strategies </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px\">Living in the Raleigh-Durham area</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px\">Understanding of digital marketing and a desire to grow within the industry.</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px\">Strong writing and editing skills with a sharp eye for tone, grammar, and performance-driven copy </span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px\">Experience shooting content with an iPhone and a professional camera</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px\">Strong experience with tools such as Adobe Premiere, Photoshop, CapCut, Canva, or similar for editing</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px\">Understanding of current trends, meme culture, and platform nuances</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px\">Previous experience with influencer marketing or UGC programs</span></li>\n<li><span style=\"color: rgb(0, 0, 0); font-size: 13px\">Familiarity with Google Analytics is preferred</span></li>\n</ul>",
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