Social Media Coordinator

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    "requisitionDescription": "<div><div><div><div><link href=\"https://static.workforcenow.adp.com/mas/mdf-components/24.32.25/styles/froala_editor.pkgd.min.css\" rel=\"stylesheet\" type=\"text/css\"><span style='font-family: \"times new roman\", serif; font-size: 16px;'>Within the spirit of &ldquo;Making People&rsquo;s Dreams Come True&rdquo;, this position is responsible for bridging the gap between the vibrant culture of The Villages and our online communities. In collaboration with the greater marketing team, this role implements and maintains social media initiatives that support the marketing goals and objectives of The Villages through use of our social media accounts. This position is responsible for recommending original content, suggesting creative ways to attract more Villagers, and promoting our brand. It helps increase web traffic and customer engagement to ensure The Villages remains top of mind. This role is a vital member of the Marketing Team. These duties are accomplished while delivering Raving Fans customer service to both internal and external customers.<link href=\"https://static.workforcenow.adp.com/mas/mdf-components/24.32.25/styles/froala_style.min.css\" rel=\"stylesheet\" type=\"text/css\"><br><br></span><p><span style='font-family: \"times new roman\", serif; font-size: 16px;'><strong>Full Time, On Site Position</strong><br></span></p><p><span style='font-family: \"times new roman\", serif; font-size: 16px;'><strong>Benefits for full-time eligible positions:</strong><br>Medical (HSA/FSA), Dental and Vision | 401K and/or ROTH | PTO &amp; Paid Holidays | Basic Life &amp; AD&amp;D | The Villages Charter School eligibility | and much more!</span></p><p><span style='font-family: \"times new roman\", serif; font-size: 16px;'><strong>Responsibilities:</strong></span></p><ul><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Understand resident audiences and current social trends.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Collaborate with the Creative Team to develop engaging text, image, and video content in alignment with The Villages voice and brand.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Write copy for social media platforms.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Design posts to sustain readers&rsquo; curiosity and create a buzz around new initiatives.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Suggest new ways to attract additional followers and prospective residents.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Provide input and help manage the monthly social calendar.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Respond to comments in a timely manner.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Facilitate online conversations with customers and respond to queries.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Measure the success of social media campaigns.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Stay up to date with changes on all social platforms, ensuring maximum effectiveness.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Work closely with the creative and social media teams to share social media trends and best practices for developing content specifically for social media.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Monitor and manage reviews on social media channels.</li><li id=\"isPasted\" style='font-family: \"times new roman\", serif; font-size: 16px;'>Utilize office computer and office equipment (copier, scanner, etc.) along with a host of other software applications, including the Microsoft Office Suite, social Media applications (ex: Hootsuite/SproutSocial), Workfront and subsequent project management tools.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Attend special meetings, educational sessions and assist leadership in ongoing training of team members as asked.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Assist the Marketing Team in their overall initiatives as requested.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>All other duties as assigned.</li></ul><p><span style='font-family: \"times new roman\", serif; font-size: 16px;'><strong>Education &amp; Experience Requirements:</strong></span></p><ul><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Bachelor&rsquo;s degree (B.A.) in Marketing, Communications or related field and a minimum of two (2) years direct experience in social media on behalf of a brand or a combination of six (6) years education and experience.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Strong in social media copywriting, with great attention to detail required.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Solid understanding of web and social media analytics to include proficiency in Google Analytics and related social media tools (ex: Hootsuite, SproutSocial, etc.) needed.</li><li style='font-family: \"times new roman\", serif; font-size: 16px;'>Excellent time management and organization skills a must.</li></ul></div></div></div></div>\n",
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