Marketing Manager

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          "text": "<p>Hello ,</p><p>Our Direct Client, A high technology based company is looking for an <strong>Account Based Marketing Manager.</strong><br /><br />Below is a detailed job description, should you be interested please feel free to reach me via call or email. <strong>Amrutha.duddula AT stiorg.com/732-664-8807</strong></p><p><strong>Title: Account Based Marketing Manager<br />Location: Initial Remote (DC/VA locations)<br />Duration: Fulltime</strong></p><p><strong>Job Description: </strong><br />Reporting to the Director of Product Marketing, the ABM Manager will have direct responsibility for building and delivering account-based marketing programs to meet the growth objective of the business.<br /><br /><strong>Responsibilities</strong></p><p>•                  Define and build account-based marketing strategy<br />•                  Develop implement and execute marketing plans and acceleration programs for specific, targeted accounts<br />•                  Serve as the focal point for sales team for ABM and improve marketing-sales alignment around accounts, content and campaigns<br />•                  Work closely with sales leadership to align on key accounts and activities<br />•                  Collaborate with marketing stakeholders to develop campaign concept, digital marketing planning, content strategy, creative and more to support ABM plan<br />•                  Work closely with Sales to map and identify key persona in the buying process to develop marketing plan accordingly<br />•                  Leverage and localize existing content, while developing account-specific content where required<br />•                  Define activities KPI’s and own the measurement and performance analysis process   </p><p><br /><strong>Requirements/Experience:          </strong></p><p>•          <strong>A minimum of 8-10-year experience in multi-channel B2B marketing, preferably in the government, public safety or security software space.</strong><br />•          Experience building and delivering field marketing campaigns, events, executive and key account programs and partner activity<br />•          Strong understanding of the <strong>Sales process</strong><br />•          Proven experience enabling a sales organization with training and sales tools<br />•          Experience in develop the strategy and content for marketing programs that drive awareness and demand for your products<br />•          Product marketing and content development background – strong advantage<br />•          Candidate should feel comfortable presenting publicly in outward facing situations<br />•          Strong written and spoken communications skills.<br />•          TRAVEL: 30% travel expected, including some international travel.</p><p><strong>Thank you,<br />Amrutha Duddula<br />Lead Talent Acquisition Specialist<br />Software Technology Inc (STI)<br />Email: amrutha.duddula AT stiorg.com<br />Phone : 732-664-8807<br />www.stiorg.com<br />www.linkedin.com/in/amruthad/</strong></p><p></p><p> </p><p> </p>",
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