Director of Marketing

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    "description": "<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 14pt; font-weight: bold\">About BinSentry</span></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 12pt\">BinSentry is an extremely fast-growing ag-tech company started here in KW.</span><br><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 12pt\">BinSentry is focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. As a leader in the use of artificial intelligence, BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide our customers with enhanced forecasting and decision-making capabilities.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-family: Inter, sans-serif; font-size: 12pt\">With our technology, feed mills and protein producers are enhancing feed ordering efficiency, raising healthier animals, improving employee safety, reducing their environmental footprint and - most significantly - uncovering new savings. Today, BinSentry is monitoring more than 60,000 bins in real time across North America. When it comes to the future of agricultural supply chain management, BinSentry is leading the way. For more information visit <a href=\"https://www.binsentry.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.binsentry.com</a>.</span></p>\n<p><br></p>\n<p>BinSentry is seeking a <span style=\"font-weight: bold\">Director of Marketing</span> to lead our marketing organization. This is a senior, full-time<br>leadership role with full ownership of the marketing function — from brand and demand generation<br>through to team development and executive strategy.</p>\n<p><br>You will lead a talented team and be accountable for marketing's contribution to revenue growth, market<br>positioning, and BinSentry's emergence as the undisputed category leader in livestock and feed industry<br>operations technology.</p>\n<p><br></p>\n<p><span style=\"font-size: 14pt; font-weight: bold\">Key Responsibilities</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Revenue &amp; Demand Generation</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own marketing-sourced and marketing-influenced pipeline targets.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Develop and execute a scalable demand generation strategy across paid media, events, content, email, and account-based marketing (ABM).</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Optimize the full marketing funnel—from awareness through qualified pipeline—improving lead quality and conversion rates.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Define, track, and report on key metrics including customer acquisition cost (CAC), pipeline generated, cost per opportunity, and marketing-attributed revenue.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Align closely with Sales leadership to ensure marketing investments directly support revenue goals.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Positioning &amp; Category Leadership</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Define and own BinSentry's market positioning, messaging frameworks, and value propositions.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Differentiate BinSentry clearly from competitors and build compelling answers to:</span>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Why BinSentry?</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Why now?</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Why not alternatives?</span></li>\n</ul>\n</li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead thought leadership strategy, including executive content, industry media, and speaking opportunities at livestock and feed industry events.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Champion BinSentry's innovation and sustainability narratives externally and internally.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Product Marketing</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead go-to-market planning and execution for new products and feature launches.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Develop and maintain sales enablement materials, including sales decks, battlecards, customer use cases, and buyer personas.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Conduct ongoing market research and synthesize customer insights to inform product and business strategy.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Serve as the \"voice of the market\" internally, ensuring customer feedback reaches product and leadership teams.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Brand &amp; Market Presence</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Oversee BinSentry's brand identity, website strategy, and content marketing program.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Manage public relations, analyst relations, and executive visibility.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Secure speaking opportunities and media coverage at key livestock, feed, and agri-tech industry events.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Develop compelling customer success stories and case studies that build credibility and accelerate sales.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Team Leadership &amp; Development</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Lead, coach, and develop a high-performing marketing team including the Content Lead, Digital Lead, Marketing Coordinator, and Events Manager.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Set clear goals, provide regular feedback, and build a culture of accountability and creativity.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own the marketing budget, including agency and vendor relationships, and allocate resources for maximum impact.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Build team structures and processes that enable consistent, scalable execution as BinSentry grows.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Executive &amp; Cross-Functional Leadership</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Present marketing performance and strategy to the leadership team and, where applicable, board members or investors.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Translate business objectives into integrated marketing strategy and ensure Sales, Product, and Customer Success are tightly aligned.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Support fundraising and investor narratives as required.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">What Success Looks Like</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">In the first year, the Director of Marketing will be expected to:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Establish clear marketing metrics and dashboards that demonstrate pipeline contribution and ROI.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Develop a crisp, differentiated positioning framework that the entire company can articulate.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Launch at least one major demand generation program that generates measurable pipeline.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Elevate BinSentry's brand presence at two or more major industry events.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Build a cohesive, high-performing marketing team aligned around shared goals.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Earn the trust of the Executive Leadership Team as a strategic growth partner, not just a marketing executor.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">The high-impact Director of Marketing at BinSentry will become a growth strategist, a category builder, a customer advocate, a revenue partner to Sales, and a trusted advisor to the executive team.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 14pt; font-weight: bold\">Qualifications</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Required</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">8+ years of progressive B2B marketing experience, with at least 3 years in a senior or director-level leadership role.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Proven track record of building and leading high-performing marketing teams in a fast-growing or scale-up environment.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Demonstrated success driving pipeline growth, demand generation, and marketing-attributed revenue in a B2B context.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong strategic positioning and messaging skills with the ability to translate a complex technical product into a compelling business outcome story.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience owning marketing budgets and managing agency and vendor relationships.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Comfort operating at the executive level, presenting to leadership teams, contributing to company strategy, and influencing cross-functional direction.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Willingness and ability to travel for industry events, trade shows, and customer engagements.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Strongly Preferred</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience marketing to industrial, agricultural, or supply chain sectors, or selling into operational buyers such as feed mills, integrators, and large livestock producers.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Background in product marketing, including go-to-market planning and sales enablement.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience with account-based marketing (ABM) strategies and tools.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Familiarity with category creation or thought leadership programs in a niche B2B vertical.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience supporting investor or board-level communications.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Familiarity with the North American swine, poultry, and milling sectors.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt; font-weight: bold\">Why Join BinSentry</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Category-defining moment:</span> BinSentry is building something genuinely new. You will have the opportunity to define a category, not just compete in one.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">High-impact, high-autonomy role:</span> You will have real ownership over strategy, team, and budget, with the resources to execute.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Mission-driven work:</span> Our technology supports the people and operations that feed the world.</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Growth trajectory:</span> BinSentry is scaling. The Director of Marketing today could be the Chief Marketing Officer tomorrow.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">We use artificial intelligence tools to support parts of our recruitment process, such as screening or assessing applications. Final hiring decisions are made by our hiring team.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">This posting is for an existing vacancy.</span></p>",
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