Consumer Insights Analyst - Fall 2026 Co-op/Intern

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    "ExternalDescriptionStr": "<p><strong>YOUR NEXT&nbsp; PLACEMENT&nbsp;</strong></p><p><strong>Work term: Fall 2026</strong></p><p><strong>Work term length:</strong>&nbsp;4-month&nbsp;</p><p>From classroom to co-op to career, every step of your journey has an impact on your future. That’s why it makes sense to choose a co-op placement with a company that offers truly rewarding work and real-life experience. At Definity®, your contributions, creativity, and energy will be put to good use, and you’ll get to be involved with initiatives that support our strategic goals and use your skills in a supportive team environment.&nbsp;</p><p>If you’re looking for a company that takes care of its people — full time, part time, and co-ops alike — and has a track record of doing big things, get ready to love it here.&nbsp;</p><p><strong>What you’ll be doing&nbsp;</strong></p><ul><li>Assist in designing and executing qualitative and quantitative research projects (e.g., surveys, focus groups, secondary data analysis).</li><li>Analyze consumer data using tools like Excel, SPSS, or Tableau to identify trends and patterns.</li><li>Support the development of customer segmentation models and personas.</li><li>Help prepare presentations and reports that translate complex data into clear, actionable insights.</li><li>Collaborate with marketing, product, and sales teams to align research findings with business objectives.</li><li>Monitor industry trends and competitor activities to provide contextual insights.</li></ul><p>&nbsp;</p><p><strong>What you bring&nbsp;</strong></p><ul><li>Currently enrolled in or recently graduated from a Bachelor’s program in Marketing, Business, Psychology, Statistics, Tech or a related field.</li><li>Strong analytical and problem-solving skills.</li><li>General aptitude for data and math</li><li>Some familiarity/ knowledge of survey platforms (e.g., Qualtrics, SurveyMonkey) and data analysis tools (e.g., Excel, SPSS, R, Python).</li><li>Excellent written and verbal communication skills.</li><li>Ability to work independently and in a team environment.</li><li>Detail-oriented with a passion for understanding consumer behavior.</li></ul><p>&nbsp;</p><p><strong>Did you know?&nbsp;</strong>&nbsp;</p><ul><li>We care about our co-ops: Definity’s co-op students are considered the best pipeline of talent for our full-time, permanent positions.&nbsp;</li><li>We care about students: Definity distributes $85,000 in scholarships to students across Canada each year.&nbsp;</li><li>We care about our community: Definity donates more than $1 million every year to causes that drive true change in the neighborhoods in which we live and work.&nbsp;</li></ul><p>&nbsp;</p><p><strong>What can Definity offer you?&nbsp;</strong>&nbsp;</p><ul><li>Meaningful work forwarding our purpose of building a better world by helping our clients and communities adapt and thrive in their hardest times of need.&nbsp;&nbsp;</li><li>Culture of accountability, empowerment, and collaboration.&nbsp;&nbsp;</li><li>Opportunities to support personal and professional growth through real-life experience and unique learning opportunities. Our Leadership Essentials program builds knowledge and skills to Team Leaders to Directors&nbsp;&nbsp;</li><li>Opportunity to join our employee groups - focused on women's empowerment, LGBTQ+, anti-racism and cultural equity, and environmental activism.</li><li>Determined to create positive change for our environment, our people, and our communities, now and in the future. Check our <a href=\"https://www.definityfinancial.com/sustainability/default.aspx\" target=\"_blank\">ESG work</a>!</li></ul>",
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