[WEBTOON] Head of Marketing, D Comics Project

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{
  "lists": [
    {
      "text": "Responsibilities",
      "content": "<div>\n<p><strong><span style=\"font-size: 11pt; font-family: 'Noto Sans', sans-serif;\">1. Acquisition &amp; Retention</span></strong></p>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Own subscriber growth across paid media, influencer-driven campaigns, SEO/ASO, and new channel development</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Build and manage performance marketing with a clear focus on CAC, ROAS, and conversion efficiency</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Own creative direction across all marketing output — briefs, campaign concepts, and asset reviews — whether produced in-house, by agencies, or by external creators</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Own the email lifecycle: onboarding, engagement, and win-back flows</span></p>\n</li>\n\n<p style=\"margin-top: 14pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 11pt; font-family: 'Noto Sans', sans-serif;\">2. Community &amp; Social</span></strong></p>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Identify and activate the creators, influencers, and community leaders who carry genuine credibility with the Marvel/comics audience — across TikTok, YouTube, podcasts, Reddit, Discord, Facebook groups, and beyond</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Brief creators, shape content angles, and ensure output aligns with brand direction while preserving the authenticity that makes each voice effective</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Own the platform's official social channels: voice, content strategy, and publishing cadence</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Establish a framework for always-on community engagement, not solely campaign-driven activation</span></p>\n</li>\n\n<p style=\"margin-top: 14pt; margin-bottom: 4pt;\"><strong><span style=\"font-size: 11pt; font-family: 'Noto Sans', sans-serif;\">3. Brand &amp; Partnerships&nbsp;</span></strong></p>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Lead co-marketing activations with Disney/Marvel — including film and series releases, gaming properties, and other high-profile IP moments</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Manage the Disney/Marvel brand relationship on a day-to-day basis: approvals, compliance with brand guidelines, and long-term partnership health</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Drive fan engagement through conventions (NYCC, SDCC, and regional events) and coordinated on-the-ground activations</span></p>\n</li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">\n<p><span style=\"font-size: 10pt;\">Develop affiliate and co-marketing relationships with complementary subscription businesses and entertainment brands</span></p>\n</li>\n\n</ul></ul></ul></div>"
    },
    {
      "text": "What We're Looking For",
      "content": "<div><strong><span style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">Requirements</span></strong>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\"><span style=\"font-size: 10pt;\">10+ years in marketing, with at least 3 years in a team or functional leadership role</span></li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif; font-weight: bold;\"><em><strong><span style=\"font-size: 10pt;\">Genuine affinity for Marvel Comics and pop culture&nbsp;</span></strong></em></li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\"><span style=\"font-size: 10pt;\">Proven track record growing a subscription app, with ownership of the full acquisition-to-retention funnel and measurable results</span></li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\"><span style=\"font-size: 10pt;\">Experience building and managing influencer and creator programs: identifying the right voices, directing their content, and measuring impact</span></li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\"><span style=\"font-size: 10pt;\">Demonstrated ability to open new channels and forge partnerships from the ground up</span></li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\"><span style=\"font-size: 10pt;\">Strong creative instincts and the ability to direct creative work, provide actionable feedback, and consistently raise the bar on output</span></li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\"><span style=\"font-size: 10pt;\">High resilience and bias for action — this is a fast-moving environment with a high standard of execution</span></li>\n\n<strong><span style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\">Preferred</span></strong>\n<ul style=\"margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;\">\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\"><span style=\"font-size: 10pt;\">Experience operating under a major IP licensor's brand guidelines while maintaining a distinct product identity</span></li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\"><span style=\"font-size: 10pt;\">Active presence in Marvel, graphic novel, or comics fan communities</span></li>\n<li style=\"font-size: 10pt; font-family: 'Noto Sans', sans-serif;\"><span style=\"font-size: 10pt;\">Background in media, entertainment, or gaming</span></li>\n\n</ul></ul></div>"
    },
    {
      "text": "Salary Range and Description",
      "content": "<div>\n<div>$180,000 - $240,000 / annually</div>\n<div><em>Please note, the above range is listed in USD.</em></div>\n</div>"
    }
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  "createdAt": 1776213714520,
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    "team": "Service&Business | WEBTOON | Global IP Business",
    "location": "El Segundo, California",
    "commitment": "Full-time",
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