Senior Shopper Marketing Manager

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  "tags": [
    "Business Growth",
    "Category Management",
    "Commercial Strategy",
    "Food",
    "PPA",
    "Pack Price Architecture",
    "Portfolio Management",
    "Portfolio Optimization",
    "Pricing Strategy",
    "Promotions Management",
    "RGM",
    "Revenue Growth Management",
    "Sales",
    "Trade Terms",
    "revenue growth",
    "sales strategy"
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  "updated_at": "2026-05-12 08:50:22 UTC",
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  "description": "<h3>Purpose of the position<br></h3><p class=\"MsoNormal\">As Senior Shopper Marketing Manager, you will lead the international Shopper Marketing and Category agenda, working closely with Sales, Marketing, and local markets to drive sustainable growth in the FMCG food retail environment.</p><p class=\"MsoNormal\">&nbsp;</p><h3><strong>Your Responsibilities<br></strong></h3><ul><li><p>Develop and continuously optimize the international Shopper Marketing strategy in alignment with local market needs<strong><em>.</em></strong></p></li><li><p>Act as a functional leader and sparring partner for local Shopper Marketing teams across countries.</p></li><li><p>Initiate and manage cross-country Shopper Marketing and Category projects to unlock growth potential.</p></li><li><p>Implement and improve Shopper Marketing processes, tools, and KPIs, ensuring transparent performance tracking.</p></li><li><p>Collaborate closely with Sales and Marketing on shopper-centric campaigns and retail activations.</p></li><li><p>Drive best-practice sharing and capability development within the international community.</p></li></ul>",
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  "company_name": "Intersnack Group GmbH & Co. KG",
  "country_code": "DE",
  "published_at": "2026-04-30 15:35:34 UTC",
  "requirements": "<ul><li><p>Extensive experience of FMCG, ideally in Shopper Marketing, Category Management</p></li><li><p>Strong understanding of food retail, shopper behavior, and commercial execution</p></li><li><p>Experience in international matrix organizations</p></li><li><p>Analytical and data-driven, with experience using Nielsen, Kantar, YouGov or similar tools</p></li><li><p>Proactive, hands-on mindset with the ability to turn strategy into action</p></li><li><p>Works independently, in a structured manner, and approaches challenges strategically</p></li><li><p>Confident communicator with strong stakeholder management skills</p></li><li><p>Fluent English; additional languages are a plus</p></li><li><p>Willing to travel approx. 4 days/month</p></li></ul><p><strong><br></strong></p><h3>Working with us<br></h3><p>Intersnack has become one of Europe’s leading savoury snacks producers by ‘creating happy snacking moments’ in people’s lives. Being privately owned, we operate with a long-term view and commit ourselves to a more sustainable world. Successful and sustainably growing, our turnover in 2024 was more than €4,5bn. We are now present in more than 30 countries across Europe and beyond. We have 12 regional Management Units, 45 production sites and a total workforce of approximately 15,000 people. Our brand portfolio includes strong brands such as funny-frisch, Chio, POM-BÄR, McCoy's, MAARUD, Estrella, Vico, ültje and Kelly's.<br></p><h3>What we will offer<br></h3><p>An enjoyable, broad and fulfilling role with one of Europe’s biggest savory snacks producers. The chance to grow in an environment that values teamwork and collaboration, as well recognized to your individuality, welcoming your views, and celebrating your growth. Naturally we offer a competitive salary and benefits package, but also the opportunity to stand out for your professionalism and performance, moving forward in a challenging environment that supports each individual team member to achieve their very best. And a place to securely develop your career as part of a business that cares about the wellbeing of all its people and understands that work-life balance is fundamental to success. At Intersnack, we value and cherish diversity for the power and potential it creates. We have extraordinary team spirit, empower our people to take ownership for what they do and challenge each other to improve. Because we know that, to become a big player, you need to master being a team player first.</p><p style=\"min-height: 1.7em;\"></p><p>Our values and behaviors are important to how we work, and they define our culture, they are:</p><p><strong><span style=\"color:#e50101\">Thinking responsibly</span></strong></p><p><strong><span style=\"color:#e50101\">Acting entrepreneurially</span></strong></p><p><strong><span style=\"color:#e50101\">Growing together</span></strong></p><p style=\"min-height: 1.7em;\"></p><p><strong><span style=\"color:#ffffff\"><span style=\"background-color:#e50101\">Please upload your application documents in </span></span><u><span style=\"color:#ffffff\"><span style=\"background-color:#e50101\">English only</span></span></u><span style=\"color:#ffffff\"><span style=\"background-color:#e50101\">!</span></span></strong></p><p style=\"min-height: 1.7em;\"></p>",
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      "title": "Senior Shopper Marketing Manager",
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      "description": "<h3>Purpose of the position<br></h3><p class=\"MsoNormal\">As Senior Shopper Marketing Manager, you will lead the international Shopper Marketing and Category agenda, working closely with Sales, Marketing, and local markets to drive sustainable growth in the FMCG food retail environment.</p><p class=\"MsoNormal\">&nbsp;</p><h3><strong>Your Responsibilities<br></strong></h3><ul><li><p>Develop and continuously optimize the international Shopper Marketing strategy in alignment with local market needs<strong><em>.</em></strong></p></li><li><p>Act as a functional leader and sparring partner for local Shopper Marketing teams across countries.</p></li><li><p>Initiate and manage cross-country Shopper Marketing and Category projects to unlock growth potential.</p></li><li><p>Implement and improve Shopper Marketing processes, tools, and KPIs, ensuring transparent performance tracking.</p></li><li><p>Collaborate closely with Sales and Marketing on shopper-centric campaigns and retail activations.</p></li><li><p>Drive best-practice sharing and capability development within the international community.</p></li></ul>",
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