Content & Social Media Strategist

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    "description": "<p><span style=\"font-weight: bold\">Content &amp; Social Media Strategist</span></p>\n<p><span style=\"font-weight: bold\">Client: Jewelry Company</span></p>\n<p><span style=\"font-weight: bold\">Employment Type: Full-time</span></p>\n<p><span style=\"font-weight: bold\">Location: New York City (on-site)</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Our client is a nature-inspired, fantasy-driven jewelry brand built on storytelling, craftsmanship, and the magic of meaningful moments. Every piece they make carries a narrative — and they're looking for someone who can bring that same depth to every story told online.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 14pt; font-weight: bold\">The role</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">You'll own the brand's organic content strategy from concept to camera to caption. That means building the content calendar, shooting and editing video, writing scripts and hooks, and constantly finding new ways to connect with the right audiences across Instagram, TikTok, Pinterest, and YouTube.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">This isn't a behind-the-scenes role. You'll regularly appear on camera as one of the creative voices behind the brand, and you'll work closely with Growth Marketing, Retention, and Design teams to make sure content pulls its weight across the full marketing funnel.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 14pt; font-weight: bold\">What you'll do</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Own the annual, quarterly, and monthly content calendar across all channels</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Plan, shoot, edit, and publish static and video content — product stories, gemstone education, behind-the-scenes, lifestyle, and brand narratives</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Write captions, scripts, hooks, and creative briefs; test formats and angles continuously</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Use performance data and audience insights to optimize reach, engagement, and shareability</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Repurpose original and UGC content across social, email, and paid channels</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Collaborate with Growth, Retention, and Design on campaigns and launches</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Stay ahead of platform trends, algorithm shifts, and cultural moments — and act on them fast </span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 14pt; font-weight: bold\">What we're looking for</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">A proven portfolio showing high-performing content across TikTok, Instagram, YouTube, or Pinterest — with results to back it up</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Deep platform fluency: you understand how algorithms work and why some content breaks out while other content doesn't</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Comfort on camera — you can show up naturally, confidently, and on-brand with an iPhone and a good idea</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Strong writing instincts: hooks, captions, and scripts that stop the scroll</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Organized and proactive — you manage your own calendar and collaborate well across teams</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Familiarity with AI tools and a genuine interest in using them to work smarter</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 12pt\">Experience in jewelry, fashion, beauty, or lifestyle brands is a real plus</span></li>\n</ul>\n<p><br></p>",
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