Direct Marketing Strategy and Execution Manager (1331)

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    "jobTitle": "Direct Marketing Strategy and Execution Manager (1331)",
    "location": "South Park Home Office - Charlotte, NC 28210",
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    "description": "<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Direct Marketing Strategy and Execution Manager | Ripple Fiber</b>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">We are looking for a&nbsp;Direct Marketing Strategy and Execution Manager to join&nbsp;our&nbsp;growing team.&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;\"><b>About Ripple Fiber</b>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;\">At Ripple Fiber,&nbsp;we deliver&nbsp;more than high-speed internet.&nbsp;We&rsquo;re&nbsp;creating a ripple effect by producing opportunities and brighter futures for the residents of the communities we serve. Join America&rsquo;s most innovative, industry-leading fiber internet company, and help shape the future.&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;\">We&nbsp;believe&nbsp;the biggest wave starts as a ripple.&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;\"><b>About our culture</b>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;\">We are a dynamic, fast-growing, and innovative company driven by ambitious self-starters with entrepreneurial mindsets. Our fast-paced environment fosters creativity, collaboration, and initiative. We are people-centric, placing strong emphasis on employee experience, career growth, and professional development.&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;\"><b>About the role</b>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">We are looking for a highly analytical and execution-focused Manager, Direct Marketing Strategy &amp; Execution to own and scale our direct mail channel as a performance marketing engine. Reporting to the Senior Director of Marketing,&nbsp;This role will lead end-to-end strategy, audience targeting, creative development, and campaign execution&mdash;driving measurable customer acquisition and revenue.</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">You will operate as the <b>channel owner and subject matter expert</b>, translating business goals into targeted, data-driven campaigns while partnering across marketing, analytics, and sales to maximize ROI.</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Strategy &amp; Channel Ownership</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Own the direct mail channel strategy, roadmap, and performance against acquisition and revenue goals </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Develop audience targeting frameworks and segmentation strategies to improve response and conversion rates </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Identify market opportunities and competitive dynamics to inform campaign strategy </span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Campaign Execution &amp; Operations</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Manage and maintain all triggered direct mail creative, workflows, and deployment timelines </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Lead end-to-end campaign execution including audience selection, offer strategy, creative development, print production, and distribution </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Ensure accuracy of data, segmentation logic, and campaign setup across all executions </span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Audience Segmentation &amp; Personalization</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Build and refine segmented audiences leveraging CRM and behavioral data </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Partner with analytics and data teams to define targeting criteria, TAM sizing, and performance expectations </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Drive personalization strategies that increase engagement and response rates </span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Testing &amp; Optimization</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Design and execute structured A/B and multivariate testing (creative, offer, timing, audience) </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Implement test-and-learn frameworks to continuously improve campaign performance </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Analyze incrementality and attribution to optimize spend and scale winning strategies </span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Analytics &amp; Reporting</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Analyze campaign performance (response rate, conversion, CAC, ROI) and provide actionable insights </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Develop reporting frameworks in partnership with analytics and CRM teams (HubSpot, BI tools) </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Translate data into clear recommendations for leadership and cross-functional teams </span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Cross-Functional Collaboration</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Partner with Online Marketing Strategy and execution Manager to build necessary workflows and automations.</span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Partner with copywriters and creative teams to develop high-performing direct mail assets </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Collaborate with digital marketing and sales teams to align campaigns with broader go-to-market strategy </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Work closely with CRM (HubSpot) and analytics teams to ensure accurate tracking and reporting </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Coordinate with vendors (print, data, logistics) to ensure seamless execution </span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Compliance &amp; Quality Control</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Ensure all campaigns meet regulatory, legal, and brand standards </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Maintain data integrity and list hygiene across all mail programs </span></span></span></li>\r\n</ul>\r\n\r\n<div align=\"center\" style=\"text-align:center;\">\r\n<hr align=\"center\" size=\"0\" width=\"100%\" /></div>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Core Skills &amp; Competencies</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Performance Marketing Mindset</b>: Deep understanding of direct response KPIs (ROI, CAC, conversion rates) </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Data &amp; Analytics</b>: Strong analytical skills; advanced Excel required, experience with BI tools (Power BI, Tableau) preferred </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Segmentation &amp; Targeting</b>: Experience building and optimizing audience strategies using CRM data </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Test &amp; Learn Expertise</b>: Proven ability to design and scale A/B testing frameworks </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Marketing Automation &amp; CRM</b>: Hands-on experience with platforms like <b>HubSpot</b> or similar </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Project Management</b>: Ability to manage multiple campaigns and timelines with precision </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Creative Judgment</b>: Strong eye for effective direct response creative and messaging </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Cross-Functional Leadership</b>: Ability to influence stakeholders across marketing, data, and sales </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Vendor Management</b>: Experience working with print, data, and mailing vendors </span></span></span></li>\r\n</ul>\r\n\r\n<div align=\"center\" style=\"text-align:center;\">\r\n<hr align=\"center\" size=\"0\" width=\"100%\" /></div>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Experience &amp; Qualifications</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">3&ndash;5 years of experience in <b>direct mail, lifecycle marketing, CRM, or performance marketing</b> </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Proven track record managing <b>data-driven marketing campaigns end-to-end</b> </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Experience with <b>direct mail or offline channels strongly preferred</b> </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Bachelor&rsquo;s degree in Marketing, Business, or related field </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Experience in telecom, subscription, or high-growth DTC environments is a plus </span></span></span></li>\r\n</ul>\r\n\r\n<div align=\"center\" style=\"text-align:center;\">\r\n<hr align=\"center\" size=\"0\" width=\"100%\" /></div>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\"><b>Success Metrics (KPIs)</b></span></span></span></p>\r\n\r\n<ul style=\"margin-bottom:11px;\">\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Cost per acquisition (CPA) and return on ad spend (ROAS) </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Response and conversion rates by campaign </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Lift from A/B testing and optimization initiatives </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Campaign execution accuracy and on-time delivery </span></span></span></li>\r\n\t<li style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:normal;\">Contribution to overall customer acquisition and revenue </span></span></span></li>\r\n</ul>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;\">We offer competitive pay, comprehensive health benefits, 401(k) with company&nbsp;match, and a supportive work environment where innovation and teamwork thrive. If&nbsp;you&rsquo;re&nbsp;passionate about making a difference and being part of a community-focused company, Ripple Fiber is the place for you.&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n\r\n<p style=\"margin-bottom:11px;\"><span style=\"font-size:16px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;\"><i>Ripple Fiber is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Ripple Fiber is committed to&nbsp;providing&nbsp;veteran employment opportunities to our service men and women.</i>&nbsp;</span></span></span></p>\r\n\r\n<p style=\"margin-bottom:11px;\">&nbsp;</p>\r\n",
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    "googleJobJson": "{\"@context\":\"https://schema.org/\",\"@type\":\"JobPosting\",\"title\":\"Direct Marketing Strategy and Execution Manager (1331)\",\"identifier\":\"J1939327797\",\"url\":\"https://www.paycomonline.net/v4/ats/web.php/portal/6B550BB8ACE01E86F3318AC2BA9C3371/jobs/27797\",\"image\":\"https://www.paycomonline.net/v4/ats/web.php/application/style/logo?clientkey=6B550BB8ACE01E86F3318AC2BA9C3371\",\"datePosted\":\"2026-05-19\",\"description\":\"Job DetailsJob Location: South Park Home Office - Charlotte, NC 28210Direct Marketing Strategy and Execution Manager | Ripple Fiber&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe are looking for a&nbsp;Direct Marketing Strategy and Execution Manager to join&nbsp;our&nbsp;growing team.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAbout Ripple Fiber&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAt Ripple Fiber,&nbsp;we deliver&nbsp;more than high-speed internet.&nbsp;We&rsquo;re&nbsp;creating a ripple effect by producing opportunities and brighter futures for the residents of the communities we serve. Join America&rsquo;s most innovative, industry-leading fiber internet company, and help shape the future.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe&nbsp;believe&nbsp;the biggest wave starts as a ripple.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAbout our culture&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe are a dynamic, fast-growing, and innovative company driven by ambitious self-starters with entrepreneurial mindsets. Our fast-paced environment fosters creativity, collaboration, and initiative. We are people-centric, placing strong emphasis on employee experience, career growth, and professional development.&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nAbout the role&nbsp;\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe are looking for a highly analytical and execution-focused Manager, Direct Marketing Strategy &amp; Execution to own and scale our direct mail channel as a performance marketing engine. Reporting to the Senior Director of Marketing,&nbsp;This role will lead end-to-end strategy, audience targeting, creative development, and campaign execution&mdash;driving measurable customer acquisition and revenue.\\r\\n\\r\\nYou will operate as the channel owner and subject matter expert, translating business goals into targeted, data-driven campaigns while partnering across marketing, analytics, and sales to maximize ROI.\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nStrategy &amp; Channel Ownership\\r\\n\\r\\n\\r\\n\\tOwn the direct mail channel strategy, roadmap, and performance against acquisition and revenue goals \\r\\n\\tDevelop audience targeting frameworks and segmentation strategies to improve response and conversion rates \\r\\n\\tIdentify market opportunities and competitive dynamics to inform campaign strategy \\r\\n\\r\\n\\r\\nCampaign Execution &amp; Operations\\r\\n\\r\\n\\r\\n\\tManage and maintain all triggered direct mail creative, workflows, and deployment timelines \\r\\n\\tLead end-to-end campaign execution including audience selection, offer strategy, creative development, print production, and distribution \\r\\n\\tEnsure accuracy of data, segmentation logic, and campaign setup across all executions \\r\\n\\r\\n\\r\\nAudience Segmentation &amp; Personalization\\r\\n\\r\\n\\r\\n\\tBuild and refine segmented audiences leveraging CRM and behavioral data \\r\\n\\tPartner with analytics and data teams to define targeting criteria, TAM sizing, and performance expectations \\r\\n\\tDrive personalization strategies that increase engagement and response rates \\r\\n\\r\\n\\r\\nTesting &amp; Optimization\\r\\n\\r\\n\\r\\n\\tDesign and execute structured A/B and multivariate testing (creative, offer, timing, audience) \\r\\n\\tImplement test-and-learn frameworks to continuously improve campaign performance \\r\\n\\tAnalyze incrementality and attribution to optimize spend and scale winning strategies \\r\\n\\r\\n\\r\\nAnalytics &amp; Reporting\\r\\n\\r\\n\\r\\n\\tAnalyze campaign performance (response rate, conversion, CAC, ROI) and provide actionable insights \\r\\n\\tDevelop reporting frameworks in partnership with analytics and CRM teams (HubSpot, BI tools) \\r\\n\\tTranslate data into clear recommendations for leadership and cross-functional teams \\r\\n\\r\\n\\r\\nCross-Functional Collaboration\\r\\n\\r\\n\\r\\n\\tPartner with Online Marketing Strategy and execution Manager to build necessary workflows and automations.\\r\\n\\tPartner with copywriters and creative teams to develop high-performing direct mail assets \\r\\n\\tCollaborate with digital marketing and sales teams to align campaigns with broader go-to-market strategy \\r\\n\\tWork closely with CRM (HubSpot) and analytics teams to ensure accurate tracking and reporting \\r\\n\\tCoordinate with vendors (print, data, logistics) to ensure seamless execution \\r\\n\\r\\n\\r\\nCompliance &amp; 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Qualifications\\r\\n\\r\\n\\r\\n\\t3&ndash;5 years of experience in direct mail, lifecycle marketing, CRM, or performance marketing \\r\\n\\tProven track record managing data-driven marketing campaigns end-to-end \\r\\n\\tExperience with direct mail or offline channels strongly preferred \\r\\n\\tBachelor&rsquo;s degree in Marketing, Business, or related field \\r\\n\\tExperience in telecom, subscription, or high-growth DTC environments is a plus \\r\\n\\r\\n\\r\\n\\r\\n\\r\\n\\r\\nSuccess Metrics (KPIs)\\r\\n\\r\\n\\r\\n\\tCost per acquisition (CPA) and return on ad spend (ROAS) \\r\\n\\tResponse and conversion rates by campaign \\r\\n\\tLift from A/B testing and optimization initiatives \\r\\n\\tCampaign execution accuracy and on-time delivery \\r\\n\\tContribution to overall customer acquisition and revenue \\r\\n\\r\\n\\r\\n&nbsp;\\r\\n\\r\\nWe offer competitive pay, comprehensive health benefits, 401(k) with company&nbsp;match, and a supportive work environment where innovation and teamwork thrive. 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