Vice President of Member Experience & Growth

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    "jobTitle": "Vice President of Member Experience & Growth",
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    "description": "<p style=\"margin-bottom:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span><span style=\"font-family:Verdana, sans-serif;\"><b><span style=\"font-size:9pt;\"><span style=\"color:#f15922;\">POSITION SUMMARY:</span></span></b></span></span></span></span></p>\n\n<p style=\"margin-bottom:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:110%;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\"><span style=\"line-height:110%;\">This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, </span></span><span style=\"font-size:9pt;\"><span style=\"line-height:110%;\">healthy living and social responsibility. The Vice President of Member Experience and Growth provides strategic and operational leadership for the Heart of the Valley YMCA.  This executive role is responsible for driving membership growth, engagement, retention, and staff excellence, ensuring that every member interaction reflects the YMCA’s mission, values and commitment to community impact.</span></span></span></span></span></p>\n\n<p style=\"margin-bottom:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:110%;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\"><span style=\"line-height:110%;\">This leader will build and execute a comprehensive, Association-wide membership strategy that positions membership as the front door to the YMCA—connecting individuals and families to programs, relationships, and life-changing experiences. The Vice President of Member Experience and Growth will directly lead and develop branch membership leaders and teams, establish consistent standards of excellence, and cultivate a culture of hospitality, accountability, and growth through a focus on “experience”.</span></span></span></span></span></p>\n\n<p style=\"margin-bottom:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:110%;\"><span style=\"font-family:Verdana, sans-serif;\"><b><span style=\"font-size:9pt;\"><span style=\"line-height:110%;\"><span style=\"color:#f15922;\">OUR CULTURE:</span></span></span></b><strong> </strong><br />\n<span style=\"font-size:9pt;\"><span style=\"line-height:110%;\">Our mission and core values are brought to life by our culture. At our Y, we strive to live our mission of loving our neighbor and helping each individual reach their full potential intentionally every day.  <b>We are welcoming:</b> we are open to all. We are a place where you can belong and become. <b>We are genuine: </b>we value you and embrace your individuality. <b>We are hopeful:</b> we believe in you and your potential to become a catalyst in the world.<b> We are nurturing: </b>we support you in your journey to develop your full potential. <b>We are determined:</b> above all else, we are on a relentless quest to make our community stronger beginning with you.</span></span></span></span></span></p>\n\n<p><span style=\"font-size:10pt;\"><span><span><span style=\"font-family:Verdana, sans-serif;\"><strong><span style=\"font-size:9pt;\"><span style=\"color:#f15922;\">ESSENTIAL FUNCTIONS:</span></span></strong></span></span></span></span></p>\n\n<p style=\"margin-bottom:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><b><span style=\"font-size:9pt;\">Strategic Membership Growth &amp; Revenue Leadership</span></b></span></span></span></p>\n\n<ul>\n\t<li style=\"margin-bottom:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Develop and lead an association-wide membership growth strategy focused on recruitment, engagement, and retention across all branches. </span></span></span></span></li>\n\t<li style=\"margin-bottom:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Establish clear membership goals, benchmarks, and performance indicators aligned with organizational financial and mission outcomes.</span></span></span></span></li>\n\t<li style=\"margin-bottom:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Partner with the senior leadership to align membership growth with overall association strategy, budget, and community impact goals.</span></span></span></span></li>\n\t<li style=\"margin-bottom:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Champion innovative approaches to membership models, pricing strategies, and access pathways that expand reach while honoring the Y’s mission.</span></span></span></span></li>\n</ul>\n\n<p style=\"margin-bottom:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><b><span style=\"font-size:9pt;\">Member Experience &amp; Engagement</span></b></span></span></span></p>\n\n<ul>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Ensure a consistent, high-quality member experience across all locations, from first contact through long-term engagement. </span></span></span></span></li>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Create and oversee systems that foster a welcoming, inclusive, and relationship-driven culture at every membership touchpoint.</span></span></span></span></li>\n\t<li style=\"margin-right:15px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"background:#FFFFFF;\"><span style=\"line-height:normal;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\"><span style=\"color:#000000;\">Lead initiatives that strengthen member loyalty, sense of belonging, and program participation.</span></span></span></span></span></span></li>\n\t<li style=\"margin-right:15px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"background:#FFFFFF;\"><span style=\"line-height:normal;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\"><span style=\"color:#000000;\">Serve as a Family Retention and Engagement Specialist, building strong relationships with families to encourage ongoing participation and connection to YMCA programs.</span></span></span></span></span></span></li>\n\t<li style=\"margin-right:15px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"background:#FFFFFF;\"><span style=\"line-height:normal;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\"><span style=\"color:#000000;\">Identify opportunities to enhance the family experience and remove barriers to engagement.</span></span></span></span></span></span></li>\n\t<li style=\"margin-right:15px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"background:#FFFFFF;\"><span style=\"line-height:normal;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\"><span style=\"color:#000000;\">Collaborate with membership, childcare, and program staff to support family pathways across the Y.</span></span></span></span></span></span></li>\n\t<li style=\"margin-bottom:8px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Utilize member feedback, data, and insights to continuously improve service delivery and engagement strategies.</span></span></span></span></li>\n</ul>\n\n<p style=\"margin-bottom:8px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><b><span style=\"font-size:9pt;\">Program Development &amp; Coordination</span></b></span></span></span></p>\n\n<ul>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Plan, coordinate, and attend Family Fun Friday events, including programming, logistics, setup, breakdown, and on-site engagement.</span></span></span></span></li>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Coordinate the Stay &amp; Play program, including supervision, scheduling, and staffing.</span></span></span></span></li>\n\t<li style=\"margin-bottom:8px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Ensure all family programs are developmentally appropriate, inclusive, and aligned with YMCA standards and safety guidelines.</span></span></span></span></li>\n</ul>\n\n<p style=\"margin-bottom:8px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><b><span style=\"font-size:9pt;\">Leadership of Membership Teams</span></b></span></span></span></p>\n\n<ul>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Provide direct leadership, coaching, and accountability to branch membership coordinators and teams serving as the “face of the Y.”</span></span></span></span></li>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Establish training, onboarding, and professional development systems that build confident, high-performing membership staff across the association.</span></span></span></span></li>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Promote leadership behaviors that reflect YMCA Cause-Driven Leadership competencies, including collaboration, communication, and community-building.</span></span></span></span></li>\n\t<li style=\"margin-bottom:8px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Build a pipeline of membership talent capable of advancing into broader YMCA leadership roles.</span></span></span></span></li>\n</ul>\n\n<p style=\"margin-bottom:8px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><b><span style=\"font-size:9pt;\">Training, Standards &amp; Systems</span></b></span></span></span></p>\n\n<ul>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Design and implement association-wide membership training programs, tools, and playbooks to ensure consistency and excellence across branches.</span></span></span></span></li>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Set and monitor operational standards related to membership sales, onboarding, engagement, and retention.</span></span></span></span></li>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Partner with operations, finance, marketing, and program teams to ensure seamless integration of membership systems and practices.</span></span></span></span></li>\n\t<li style=\"margin-bottom:8px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Leverage technology and data to track performance, identify trends, and inform decision-making.</span></span></span></span></li>\n</ul>\n\n<p style=\"margin-bottom:8px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><b><span style=\"font-size:9pt;\">Community Presence &amp; Brand Alignment</span></b></span></span></span></p>\n\n<ul>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Serve as an ambassador for the YMCA’s mission, values, and brand through member interactions and community engagement.</span></span></span></span></li>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Collaborate with marketing and communications teams to align membership messaging with the YMCA’s brand promise and community impact.</span></span></span></span></li>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Represent the association in community partnerships, events, and initiatives that support membership growth and visibility.</span></span></span></span></li>\n\t<li style=\"margin-bottom:8px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Provide regular reports to senior leadership on membership progress, key metrics, and opportunities for improvement.</span></span></span></span></li>\n</ul>\n\n<p style=\"margin-bottom:8px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><b><span style=\"font-size:9pt;\">Annual Campaign Support</span></b></span></span></span></p>\n\n<ul>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Lead and champion the YMCA’s Annual Campaign by fostering a culture of philanthropy that advances the Y’s mission of strengthening community through youth development, healthy living, and social responsibility. </span></span></span></span></li>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Equip, coach, and support staff and volunteer leaders to effectively engage members, tell the Y story, and inspire giving that ensures access for all. </span></span></span></span></li>\n\t<li style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Collaborate across departments to integrate Annual Campaign messaging into the member experience, highlighting the impact of charitable support on individuals and families. </span></span></span></span></li>\n\t<li style=\"margin-bottom:8px;margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Build and steward relationships with donors and community partners, ensuring meaningful engagement, recognition, and long-term investment in the YMCA’s cause.</span></span></span></span></li>\n</ul>\n\n<p style=\"margin-bottom:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span><span style=\"font-family:Verdana, sans-serif;\"><b><span style=\"font-size:9pt;\"><span style=\"color:#f15922;\">PERFORMANCE EXPECTATIONS:</span></span></b></span></span></span></span></p>\n\n<ul>\n\t<li class=\"MsoBodyText\" style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Meet or exceed monthly and quarterly goals for new membership sales, closing rates, and retention.</span></span></span></span></span></li>\n\t<li class=\"MsoBodyText\" style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Ensure all membership staff are trained and consistently model excellent service and sales practices.</span></span></span></span></span></li>\n\t<li class=\"MsoBodyText\" style=\"margin-left:8px;\"><span style=\"font-size:10pt;\"><span style=\"line-height:12pt;\"><span><span style=\"font-family:Verdana, sans-serif;\"><span style=\"font-size:9pt;\">Support the association’s overall strategic goals by connecting members to programs, services, and community impact opportunities.</span></span></span></span></span></li>\n</ul>",
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The Vice President of Member Experience and Growth provides strategic and operational leadership for the Heart of the Valley YMCA.  This executive role is responsible for driving membership growth, engagement, retention, and staff excellence, ensuring that every member interaction reflects the YMCA’s mission, values and commitment to community impact.\\n\\nThis leader will build and execute a comprehensive, Association-wide membership strategy that positions membership as the front door to the YMCA—connecting individuals and families to programs, relationships, and life-changing experiences. The Vice President of Member Experience and Growth will directly lead and develop branch membership leaders and teams, establish consistent standards of excellence, and cultivate a culture of hospitality, accountability, and growth through a focus on “experience”.\\n\\nOUR CULTURE: \\nOur mission and core values are brought to life by our culture. At our Y, we strive to live our mission of loving our neighbor and helping each individual reach their full potential intentionally every day.  We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.\\n\\nESSENTIAL FUNCTIONS:\\n\\nStrategic Membership Growth &amp; Revenue Leadership\\n\\n\\n\\tDevelop and lead an association-wide membership growth strategy focused on recruitment, engagement, and retention across all branches. \\n\\tEstablish clear membership goals, benchmarks, and performance indicators aligned with organizational financial and mission outcomes.\\n\\tPartner with the senior leadership to align membership growth with overall association strategy, budget, and community impact goals.\\n\\tChampion innovative approaches to membership models, pricing strategies, and access pathways that expand reach while honoring the Y’s mission.\\n\\n\\nMember Experience &amp; Engagement\\n\\n\\n\\tEnsure a consistent, high-quality member experience across all locations, from first contact through long-term engagement. \\n\\tCreate and oversee systems that foster a welcoming, inclusive, and relationship-driven culture at every membership touchpoint.\\n\\tLead initiatives that strengthen member loyalty, sense of belonging, and program participation.\\n\\tServe as a Family Retention and Engagement Specialist, building strong relationships with families to encourage ongoing participation and connection to YMCA programs.\\n\\tIdentify opportunities to enhance the family experience and remove barriers to engagement.\\n\\tCollaborate with membership, childcare, and program staff to support family pathways across the Y.\\n\\tUtilize member feedback, data, and insights to continuously improve service delivery and engagement strategies.\\n\\n\\nProgram Development &amp; Coordination\\n\\n\\n\\tPlan, coordinate, and attend Family Fun Friday events, including programming, logistics, setup, breakdown, and on-site engagement.\\n\\tCoordinate the Stay &amp; Play program, including supervision, scheduling, and staffing.\\n\\tEnsure all family programs are developmentally appropriate, inclusive, and aligned with YMCA standards and safety guidelines.\\n\\n\\nLeadership of Membership Teams\\n\\n\\n\\tProvide direct leadership, coaching, and accountability to branch membership coordinators and teams serving as the “face of the Y.”\\n\\tEstablish training, onboarding, and professional development systems that build confident, high-performing membership staff across the association.\\n\\tPromote leadership behaviors that reflect YMCA Cause-Driven Leadership competencies, including collaboration, communication, and community-building.\\n\\tBuild a pipeline of membership talent capable of advancing into broader YMCA leadership roles.\\n\\n\\nTraining, Standards &amp; Systems\\n\\n\\n\\tDesign and implement association-wide membership training programs, tools, and playbooks to ensure consistency and excellence across branches.\\n\\tSet and monitor operational standards related to membership sales, onboarding, engagement, and retention.\\n\\tPartner with operations, finance, marketing, and program teams to ensure seamless integration of membership systems and practices.\\n\\tLeverage technology and data to track performance, identify trends, and inform decision-making.\\n\\n\\nCommunity Presence &amp; Brand Alignment\\n\\n\\n\\tServe as an ambassador for the YMCA’s mission, values, and brand through member interactions and community engagement.\\n\\tCollaborate with marketing and communications teams to align membership messaging with the YMCA’s brand promise and community impact.\\n\\tRepresent the association in community partnerships, events, and initiatives that support membership growth and visibility.\\n\\tProvide regular reports to senior leadership on membership progress, key metrics, and opportunities for improvement.\\n\\n\\nAnnual Campaign Support\\n\\n\\n\\tLead and champion the YMCA’s Annual Campaign by fostering a culture of philanthropy that advances the Y’s mission of strengthening community through youth development, healthy living, and social responsibility. \\n\\tEquip, coach, and support staff and volunteer leaders to effectively engage members, tell the Y story, and inspire giving that ensures access for all. \\n\\tCollaborate across departments to integrate Annual Campaign messaging into the member experience, highlighting the impact of charitable support on individuals and families. \\n\\tBuild and steward relationships with donors and community partners, ensuring meaningful engagement, recognition, and long-term investment in the YMCA’s cause.\\n\\n\\nPERFORMANCE EXPECTATIONS:\\n\\n\\n\\tMeet or exceed monthly and quarterly goals for new membership sales, closing rates, and retention.\\n\\tEnsure all membership staff are trained and consistently model excellent service and sales practices.\\n\\tSupport the association’s overall strategic goals by connecting members to programs, services, and community impact opportunities.\\nQualifications\\n\\tBachelor's degree in business, sales, marketing, or a related field (or equivalent experience).\\n\\tMinimum of 5-7 years of progressive leadership experience in membership, operations, customer experience, nonprofit management, or a related field, with demonstrated success leading teams and achieving growth objectives.  YMCA Experience preferred but not required.\\n\\tDemonstrated success in meeting or exceeding membership/sales goals and building strong member relationships.\\n\\tExperience leading multi-site or association-wide teams preferred.\\n\\tStrong leadership, coaching, and team development skills, with experience training staff in sales and service.\\n\\tExcellent communication and interpersonal skills, with a warm and engaging presence.\\n\\tAbility to analyze data, identify trends, and make informed decisions to support growth and retention.\\n\\tCommitment to the YMCA’s mission and core values, with a passion for strengthening community.\\n\",\"responsibilities\":\"POSITION SUMMARY:\\n\\nThis position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Vice President of Member Experience and Growth provides strategic and operational leadership for the Heart of the Valley YMCA.  This executive role is responsible for driving membership growth, engagement, retention, and staff excellence, ensuring that every member interaction reflects the YMCA’s mission, values and commitment to community impact.\\n\\nThis leader will build and execute a comprehensive, Association-wide membership strategy that positions membership as the front door to the YMCA—connecting individuals and families to programs, relationships, and life-changing experiences. The Vice President of Member Experience and Growth will directly lead and develop branch membership leaders and teams, establish consistent standards of excellence, and cultivate a culture of hospitality, accountability, and growth through a focus on “experience”.\\n\\nOUR CULTURE: \\nOur mission and core values are brought to life by our culture. At our Y, we strive to live our mission of loving our neighbor and helping each individual reach their full potential intentionally every day.  We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger beginning with you.\\n\\nESSENTIAL FUNCTIONS:\\n\\nStrategic Membership Growth &amp; Revenue Leadership\\n\\n\\n\\tDevelop and lead an association-wide membership growth strategy focused on recruitment, engagement, and retention across all branches. \\n\\tEstablish clear membership goals, benchmarks, and performance indicators aligned with organizational financial and mission outcomes.\\n\\tPartner with the senior leadership to align membership growth with overall association strategy, budget, and community impact goals.\\n\\tChampion innovative approaches to membership models, pricing strategies, and access pathways that expand reach while honoring the Y’s mission.\\n\\n\\nMember Experience &amp; Engagement\\n\\n\\n\\tEnsure a consistent, high-quality member experience across all locations, from first contact through long-term engagement. \\n\\tCreate and oversee systems that foster a welcoming, inclusive, and relationship-driven culture at every membership touchpoint.\\n\\tLead initiatives that strengthen member loyalty, sense of belonging, and program participation.\\n\\tServe as a Family Retention and Engagement Specialist, building strong relationships with families to encourage ongoing participation and connection to YMCA programs.\\n\\tIdentify opportunities to enhance the family experience and remove barriers to engagement.\\n\\tCollaborate with membership, childcare, and program staff to support family pathways across the Y.\\n\\tUtilize member feedback, data, and insights to continuously improve service delivery and engagement strategies.\\n\\n\\nProgram Development &amp; Coordination\\n\\n\\n\\tPlan, coordinate, and attend Family Fun Friday events, including programming, logistics, setup, breakdown, and on-site engagement.\\n\\tCoordinate the Stay &amp; Play program, including supervision, scheduling, and staffing.\\n\\tEnsure all family programs are developmentally appropriate, inclusive, and aligned with YMCA standards and safety guidelines.\\n\\n\\nLeadership of Membership Teams\\n\\n\\n\\tProvide direct leadership, coaching, and accountability to branch membership coordinators and teams serving as the “face of the Y.”\\n\\tEstablish training, onboarding, and professional development systems that build confident, high-performing membership staff across the association.\\n\\tPromote leadership behaviors that reflect YMCA Cause-Driven Leadership competencies, including collaboration, communication, and community-building.\\n\\tBuild a pipeline of membership talent capable of advancing into broader YMCA leadership roles.\\n\\n\\nTraining, Standards &amp; Systems\\n\\n\\n\\tDesign and implement association-wide membership training programs, tools, and playbooks to ensure consistency and excellence across branches.\\n\\tSet and monitor operational standards related to membership sales, onboarding, engagement, and retention.\\n\\tPartner with operations, finance, marketing, and program teams to ensure seamless integration of membership systems and practices.\\n\\tLeverage technology and data to track performance, identify trends, and inform decision-making.\\n\\n\\nCommunity Presence &amp; Brand Alignment\\n\\n\\n\\tServe as an ambassador for the YMCA’s mission, values, and brand through member interactions and community engagement.\\n\\tCollaborate with marketing and communications teams to align membership messaging with the YMCA’s brand promise and community impact.\\n\\tRepresent the association in community partnerships, events, and initiatives that support membership growth and visibility.\\n\\tProvide regular reports to senior leadership on membership progress, key metrics, and opportunities for improvement.\\n\\n\\nAnnual Campaign Support\\n\\n\\n\\tLead and champion the YMCA’s Annual Campaign by fostering a culture of philanthropy that advances the Y’s mission of strengthening community through youth development, healthy living, and social responsibility. \\n\\tEquip, coach, and support staff and volunteer leaders to effectively engage members, tell the Y story, and inspire giving that ensures access for all. \\n\\tCollaborate across departments to integrate Annual Campaign messaging into the member experience, highlighting the impact of charitable support on individuals and families. \\n\\tBuild and steward relationships with donors and community partners, ensuring meaningful engagement, recognition, and long-term investment in the YMCA’s cause.\\n\\n\\nPERFORMANCE EXPECTATIONS:\\n\\n\\n\\tMeet or exceed monthly and quarterly goals for new membership sales, closing rates, and retention.\\n\\tEnsure all membership staff are trained and consistently model excellent service and sales practices.\\n\\tSupport the association’s overall strategic goals by connecting members to programs, services, and community impact opportunities.\\n\",\"employmentType\":\"FULL_TIME\",\"hiringOrganization\":{\"@type\":\"Organization\",\"name\":\"YOUNG MENS CHRISTIAN ASSOCIATION OF METROPOLITAN HUNTSVILLE\",\"logo\":\"https://www.paycomonline.net/v4/ats/web.php/application/style/logo?clientkey=983BC1965E9A08FD75647DE34221BEFC\"},\"jobLocation\":{\"@type\":\"Place\",\"address\":{\"streetAddress\":\"228 Holmes Ave NE 5th Floor\",\"addressLocality\":\"Huntsville\",\"addressRegion\":\"AL\",\"postalCode\":35801,\"addressCountry\":\"USA\"}},\"qualifications\":\"\\n\\tBachelor's degree in business, sales, marketing, or a related field (or equivalent experience).\\n\\tMinimum of 5-7 years of progressive leadership experience in membership, operations, customer experience, nonprofit management, or a related field, with demonstrated success leading teams and achieving growth objectives.  YMCA Experience preferred but not required.\\n\\tDemonstrated success in meeting or exceeding membership/sales goals and building strong member relationships.\\n\\tExperience leading multi-site or association-wide teams preferred.\\n\\tStrong leadership, coaching, and team development skills, with experience training staff in sales and service.\\n\\tExcellent communication and interpersonal skills, with a warm and engaging presence.\\n\\tAbility to analyze data, identify trends, and make informed decisions to support growth and retention.\\n\\tCommitment to the YMCA’s mission and core values, with a passion for strengthening community.\\n\",\"experienceRequirements\":\"\\n\\tBachelor's degree in business, sales, marketing, or a related field (or equivalent experience).\\n\\tMinimum of 5-7 years of progressive leadership experience in membership, operations, customer experience, nonprofit management, or a related field, with demonstrated success leading teams and achieving growth objectives.  YMCA Experience preferred but not required.\\n\\tDemonstrated success in meeting or exceeding membership/sales goals and building strong member relationships.\\n\\tExperience leading multi-site or association-wide teams preferred.\\n\\tStrong leadership, coaching, and team development skills, with experience training staff in sales and service.\\n\\tExcellent communication and interpersonal skills, with a warm and engaging presence.\\n\\tAbility to analyze data, identify trends, and make informed decisions to support growth and retention.\\n\\tCommitment to the YMCA’s mission and core values, with a passion for strengthening community.\\n\",\"validThrough\":\"2026-06-26\",\"educationRequirements\":\"4 Year Degree\"}",
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