Digital Sales Specialist

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    "url": "https://careers-audacy.icims.com/jobs/8144/digital-sales-specialist/job",
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    "datePosted": "2024-06-06T08:36:23.906Z",
    "description": "<h2>Overview</h2>\n<p><strong>Job Title: Digital Sales Specialist (DSS)</strong></p>\n<p><strong>Department:</strong> Digital</p>\n<p><strong>Reporting To:</strong> Sales Manager</p>\n<p><strong>Employment Type:</strong> Full-Time</p>\n<p><strong>Work Arrangement:</strong> On-site</p>\n<p> </p>\n<p><strong>Overview:</strong></p>\n<p> </p>\n<p>Audacy is seeking a high-level<strong> Digital Sales Specialist</strong> to spearhead revenue growth through the strategic implementation of our comprehensive digital portfolio. This is a consultative leadership role designed for a candidate with technical and strategic digital knowledge who does not just help sell \"products,\" but architects complete digital ecosystems for clients.</p>\n<p>The ideal candidate possesses a deep understanding of the digital landscape—from top-of-funnel awareness (OTT/Audio) to bottom-of-funnel (SEM), including conversion tracking (GTM, Pixel, and GA4). You will act as a strategic advisor to both our internal media sales team and our most high-value clients.</p>\n<p>The anticipated starting salary range for Denver-based individuals expressing interest in this position is salary$70,000.00/Yr to $80,000.00/Yr. </p>\n<p>Salary to be determined by the education, experience, knowledge, skills, abilities and location of the applicant, as well as internal and external equity.</p>\n<p> </p>\n<p>Audacy offers employees who are eligible for benefits with a comprehensive benefits package which includes: a health care coordinator, medical, dental, vision, mental health, telemedicine, flexible spending accounts, health savings account, disability, life insurance, critical illness, hospital indemnity, accident insurance, paid time off (sick, flex-time away/vacation days, personal, parental, volunteer), 401(k) retirement plan, legal assistance, life assistance program, identity theft protection, discounted home and auto insurance, and pet insurance. </p>\n<p> </p>\n<p> </p>\n<h2>Responsibilities</h2>\n<p><strong>What You’ll Do (Responsibilities)</strong></p>\n<p> </p>\n<ul>\n <li><strong>Strategic Leadership (Sales):</strong> Serve as the resident Digital Product Expert, supporting the Media Sales Team on high-stakes calls and identifying sophisticated revenue opportunities.</li>\n <li><strong>Conversion Architecting:</strong> Guide clients through the setup and optimization of tracking technologies, ensuring a clear line of sight from ad spend to ROI, including Pixel implementation and Google Tag Manager (GTM) strategy.</li>\n <li><strong>Data-Driven Consulting:</strong> Participate in advanced Customer Needs Analyses (CNA) with Media Sales Team to uncover strategic objectives, mapping them to data-backed solutions.</li>\n <li><strong>Advanced Analytics & Reporting:</strong> Monitor campaign performance, including Google Analytics and proprietary dashboards, interpreting complex web behavioral data and attribution models to provide actionable insights and performance optimizations.</li>\n <li><strong>Full-Funnel Campaign Design:</strong> Assist in the development of high-level, customized proposals that leverage the entire sales funnel, incorporating Search, OTT/Video, Display, Digital Audio, Social Media, etc.</li>\n <li><strong>Sales Enablement & Training:</strong> Lead regular local digital sales workshops and participate in regional workshops to elevate the technical proficiency of the local and regional sales teams regarding Audacy’s evolving products and go-to-market strategies.</li>\n <li><strong>Precision Account Management:</strong> Assist in the management of complex client needs with foresight, precision planning, and a high degree of organizational excellence.</li>\n</ul>\n<h2>Qualifications</h2>\n<p><strong>About You - Required Qualifications & Technical Skills</strong></p>\n<p> </p>\n<ul>\n <li><strong>Professional Experience:</strong> <strong>3+ years</strong> of digital marketing experience with a consistent track record of strategic campaign development, resulting in positive ROI.</li>\n <li><strong>Digital Marketing Expertise:</strong> <strong>3+ years</strong> of experience building and managing multi-channel digital campaigns (Search, Social, Display, Video, etc.).</li>\n <li><strong>Technical and Analytical Proficiency, including but not limited to:</strong></li>\n <ul>\n  <li><strong>Google Analytics:</strong> Expert-level knowledge of GA4, custom reporting, and attribution modeling.</li>\n  <li><strong>Google Tag Manager (GTM):</strong> Proficiency surrounding containers, triggers, and tags for conversion tracking.</li>\n  <li><strong>Pixel Tracking:</strong> Deep understanding of Meta, LinkedIn, and 3rd party pixel implementation and troubleshooting (including CAPI/Server-side tracking).</li>\n  <li>Amazon DSP and suite of products, AIO, Social Media (Meta, TikTok, etc.) a plus.</li>\n </ul>\n <li><strong>Software:</strong> Mastery of <strong>Google Workspace</strong> and <strong>MS Office Suite</strong> (specifically advanced Excel and PowerPoint for data visualization).</li>\n <li><strong>Strategic Mindset:</strong> A thorough understanding of multi-channel, customer-centric marketing techniques and the ability to solve business problems through creative campaign design.</li>\n <li><strong>Licensure:</strong> A valid driver’s license, satisfactory completion of a motor vehicle record check, and, if the position requires use of applicant’s own vehicle, proof of insurance, is required.</li>\n</ul>\n<h2>Important Notes:</h2>\n<p>Please be aware that Audacy will <strong>never</strong> ask you to send money at any point during the hiring process. Communication from legitimate Audacy representatives will <strong>only come from email addresses ending in @audacy.com</strong>. If you receive any suspicious requests or communications, please verify their authenticity before responding.</p>\n<h2>About Us</h2>\n<p>Audacy is a leading audio content and entertainment company. As champions of audio, we connect with people in the moments that matter — delivering trusted local news, passionate sports and your favorite music across 220+ radio stations, premium podcasts, live events and digital experiences that reach more than 200 million listeners every month.We create compelling content, foster deeply engaged audiences and deliver outcomes that matter for advertisers. Learn more at www.audacyinc.com and join the conversation on <u>LinkedIn</u>, <u>X</u>, <u>Facebook</u> and <u>Instagram</u>.</p>\n<h2>EEO</h2>\n<p><em>Audacy is an Equal Opportunity Employer. Audacy affords equal employment opportunity to qualified individuals regardless of their race, color, religion or religious creed, sex/gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity, gender expression, national origin, ancestry, age (over 40), physical or mental disability, medical condition, genetic information, marital status, military or veteran status, or other classification protected by applicable federal, state, or local law, and to comply with all applicable laws and regulations. Consistent with our commitment to equal employment opportunity, we provide reasonable accommodations to qualified individuals with disabilities who need assistance in applying electronically for a position with Audacy, unless doing so would impose an undue hardship. To request a reasonable accommodation for this purpose, please call 1-610-660-5614. Please note that this phone number is to be used solely to request an accommodation with respect to the online application process. Calls for any other reason will not be returned. Reasonable accommodation requests are considered on a case-by-case basis.</em></p>",
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    "responsibilities": "What You’ll Do (Responsibilities)\r\n \r\n- Strategic Leadership (Sales): Serve as the resident Digital Product Expert, supporting the Media Sales Team on high-stakes calls and identifying sophisticated revenue opportunities.\r\n- Conversion Architecting: Guide clients through the setup and optimization of tracking technologies, ensuring a clear line of sight from ad spend to ROI, including Pixel implementation and Google Tag Manager (GTM) strategy.\r\n- Data-Driven Consulting: Participate in advanced Customer Needs Analyses (CNA) with Media Sales Team to uncover strategic objectives, mapping them to data-backed solutions.\r\n- Advanced Analytics & Reporting: Monitor campaign performance, including Google Analytics and proprietary dashboards, interpreting complex web behavioral data and attribution models to provide actionable insights and performance optimizations.\r\n- Full-Funnel Campaign Design: Assist in the development of high-level, customized proposals that leverage the entire sales funnel, incorporating Search, OTT/Video, Display, Digital Audio, Social Media, etc.\r\n- Sales Enablement & Training: Lead regular local digital sales workshops and participate in regional workshops to elevate the technical proficiency of the local and regional sales teams regarding Audacy’s evolving products and go-to-market strategies.\r\n- Precision Account Management: Assist in the management of complex client needs with foresight, precision planning, and a high degree of organizational excellence.",
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