Director, Marketing & Communications - Dermatology PPM

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        "jobDescription": {
          "text": "<p><strong><u>Practice Acquisition Marketing</u></strong></p><p>• Develop and execute marketing strategies targeting dermatology practice owners considering a sale or partnership with Integrated Dermatology</p><p>• Build awareness and generate inbound leads to support the M&amp;A pipeline</p><p>• Create thought leadership content that positions Integrated Dermatology as the physician-aligned alternative to PE-backed consolidators</p><p>• Develop messaging that speaks directly to practice owner motivations: legacy, transition, financial outcome, and practice continuity</p><p>• Manage HubSpot marketing campaigns, workflows, segmentation, and marketing performance tracking for the practice acquisition audience</p><p><strong><u>Physician Career &amp; Recruitment Marketing</u></strong></p><p>• Develop and execute marketing strategies targeting dermatologists seeking employment or partnership opportunities within the Integrated Dermatology network</p><p>• Build Integrated Dermatology's employment brand and activate it across digital channels, professional networks, and dermatology communities</p><p>• Create content and campaigns that speak to what dermatologists want: autonomy, culture, clinical quality, and compensation</p><p>• Support physician recruitment efforts in close partnership with operations leadership</p><p><strong><u>Practice Marketing Support</u></strong></p><p>• Build a repeatable practice marketing support model for Integrated Dermatology's network of affiliated practices</p><p>• Create a local marketing framework that balances individual practice identity with Integrated Dermatology brand standards</p><p>• Implement and manage the marketing technology stack to leverage data for insights and measurable outcomes</p><p>• Work directly with practice managers and physicians to execute patient acquisition campaigns, digital marketing, and local outreach</p><p>• Supervise digital marketing initiatives including paid media, local SEO, email, and other practice level marketing initiatives across the network</p><p><strong><u>Brand, Communications &amp; Content</u></strong></p><p>• Own the Integrated Dermatology brand: voice, visual identity application, messaging hierarchy, and positioning across audiences</p><p>• Draft corporate communications including executive messaging, partner-facing updates, and external announcements</p><p>• Develop content strategy and produce written content for both practice acquisition and physician career audiences, engaging agency support as needed on this effort</p><p>• Coordinate with external agencies and design partners to support creative development and campaign execution</p><p><strong><u>Events &amp; Industry Presence</u></strong></p><p>• Support planning and execution for industry events and trade shows, including the American Academy of Dermatology (AAD) annual meeting</p><p>• Represent Integrated Dermatology's brand at industry touchpoints and partner events</p><p><strong><u>What Success Looks Like:</u></strong></p><p>• Inbound pipeline for practice acquisition grows meaningfully in the first 12 months</p><p>• Integrated Dermatology has a clear, differentiated brand presence with both practice owners and dermatologists seeking career opportunities</p><p>• Affiliated practices have a working marketing support model and feel resourced</p><p>• Content and campaigns are running consistently across both audiences with measurable performance</p><p>• The Chief of Staff and leadership team have a trusted marketing partner who operates with ownership and minimal oversight</p>",
          "title": "Job Description"
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          "text": "<p>• Bachelors Degree required</p><p>• 8–12+ years of marketing experience; Dermatology experience or exposure preferred <strong>(Healthcare Marketing experience is required)</strong></p><p>• Prior supervisory experience, as well as managing agency relationships</p><p>• Demonstrated experience marketing within a multi-location healthcare provider organization</p><p>• Experience with two distinct audiences, ideally both B2B (providers, practice owners, partners) and patient or consumer-facing</p><p>• Hands-on experience with HubSpot (campaigns, workflows, segmentation, reporting)</p><p>• Brand building experience, ideally including early-stage or launch-phase work, not just maintaining an established brand</p><p>• Exceptional writing skills; able to adapt voice and message across practice acquisition, physician career, and patient audiences</p><p>• Comfortable doing the work yourself in a founder-led environment, not just directing others</p><p>• Experience with practice acquisition marketing or physician recruiting is a strong plus</p>",
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          "text": "<p>Integrated Dermatology is a national dermatology platform supporting physician-led practices across the country. As we continue to grow through practice acquisitions and organic expansion, we’re investing in a strong, hands-on marketing function to support our providers, patients, and partners. We support dermatologists who want to grow, transition, or find their next opportunity without giving up what they've built.</p><p>Marketing spans across two distinct audiences: practice owners considering a sale or partnership, and dermatologists looking for career opportunities within our growing network. Serving both well, with messaging that speaks to each, is central to how Integrated Dermatology grows.</p><p>We're looking for a<strong> Director of Marketing &amp; Communications </strong>to own Integrated Dermatology's marketing function. This is a builder role. You'll be working directly with the Chief of Staff to support our corporate marketing strategy, stand up practice-level marketing support across our network, and drive measurable growth across the business.</p><p>This role requires someone equally comfortable thinking through brand strategy and getting into the work themselves, whether that's drafting practice acquisition content, briefing a paid media agency, or building a HubSpot workflow. This role does not include a large team, but you’ll have appropriate support to accomplish your marketing strategy.</p>",
          "title": "Company Description"
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        "additionalInformation": {
          "text": "<p><strong>Job Type:</strong></p><ul><li>Full-time</li><li><strong>#LI-REMOTE</strong></li><li><strong>#LI-SF1</strong></li></ul><p><strong><u>Location &amp; Travel</u></strong></p><p>Remote, South Florida preferred, with periodic travel. Attendance at the American Academy of Dermatology (AAD) annual meeting is required. Occasional in-person collaboration with the Chief of Staff and leadership team as needed.</p><p><strong><u>Technology Stack (Strongly Prefer)</u></strong></p><ul><li>- HubSpot (workflows, segmentation, reporting)</li><li>- Power BI</li><li>- Google Analytics (GA4)</li><li>- Google Ads and Meta Ads Manager</li><li>- WordPress</li></ul><p>&#xa0;</p><div sr-tagline=\"\"></div><p>Integrated Dermatology and it's entities provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</p><p>This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.</p>",
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