Email Marketing Specialist (eCRM)

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    "location": {
      "city": "MIAMI",
      "state": "Florida",
      "postalCode": "33127",
      "addressCountry": "United States"
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    "datePosted": "2025-08-20",
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    "description": "<p><span style=\"font-family: Lato, sans-serif; font-size: 22px; font-weight: bold\">eCRM Specialist</span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px\"><span style=\"font-weight: bold\">What's The Deal?</span></span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px\">A fast-paced boutique advertising agency located in the fun and exciting Midtown District of sunny Miami, Florida, is looking for a new Email Marketing Specialist (eCRM) . If you’re looking for a place to work in a great location, knowledgeable and professional coworkers, or finding a job that you can grow into a career that appeals to you, then WMX is the place for you.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px; font-weight: bold\">Who are we exactly?</span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px\">WMX, founded in 1999 and based in Miami, Florida, is a full-service interactive marketing agency specializing in digital marketing and web development. Our list of clients includes hotel chains, airlines, cruise lines, and rental car companies, to name a few.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px; font-weight: bold\">Job Summary:</span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px\">The eCRM Specialist at WMX supports the eCRM team in servicing the company’s eCRM clients. Under the Sr. eCRM Specialist's guidance, the eCRM Specialist performs day-to-day email marketing activities, including but not limited to campaign setup, audience selection, testing, tagging, QA, and deployment of recurring, dedicated email campaigns. Additionally, the eCRM Specialist builds weekly, monthly, and ad hoc performance reports and analyses. This position requires regular client-facing status meetings in conjunction with other departmental team members.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px; font-weight: bold\">Duties/Responsibilities:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Creates email messaging layouts for deployment utilizing their knowledge of HTML code optimization and email marketing best practices.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Updates weekly client status sheets and has regular calls and client-facing interaction for day-to-day tasks and status updates.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Creates, tests, and deploys ongoing client direct email campaigns.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Builds and manages trigger-based email campaigns.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Maintains and optimizes client databases. </span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Performs ongoing A/B testing of email campaigns.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Can articulate strategy and performance concisely to clients.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Suggests segmentation strategies and opportunities. </span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Performs other related duties as assigned.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px; font-weight: bold\">Qualified candidates should meet the following requirements:</span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px; font-weight: bold\">    Skills/Abilities</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Has strong HTML skills and experience building dynamic content.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Has thorough knowledge of email marketing metrics and industry benchmarks.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Strong verbal and written communication skills.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Strong interpersonal and customer service skills.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Strong organizational skills and attention to detail.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Strong analytical and mathematical skills.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Proficient with Microsoft Office Suite.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Ability to multi-task in a fast-paced, team environment.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px; font-weight: bold\">    Education and Experience</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Associate degree in Business, Marketing, or a related field.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">2+ years in an email marketing role.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Experience with top-tier ESP platforms.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Experience building reports and presentations in MS PowerPoint and Excel.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Has experience building auto-responders, automated programs, and landing pages.</span></li>\n<li><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Client relationship management experience.</span><br></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px\"><strong>Any other requirements?</strong></span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Have the ability to legally work in the USA and have experience performing the role that you apply for. Having a good attitude and a desire to learn is always a plus, but having the necessary skills and experience is required.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px; font-weight: bold\">Job Type: Full-time</span></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px; font-weight: bold\"> </span></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px; font-weight: bold\">FLSA Classification: Exempt</span></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px; font-weight: bold\"> </span></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px; font-weight: bold\">Salary commensurate with experience</span></p>\n<p><br></p>\n<p><span style=\"font-weight: bold\"><span>Hybrid position: Combination of office-based and work from home.</span></span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px\"><strong>Only Local South Florida</strong><strong> </strong><strong>Candidates </strong><strong>(Miami-Dade and Broward Counties).</strong></span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px\"><strong>~~  NO RECRUITERS PLEASE </strong> ~~</span></p>\n<p><br></p>\n<p><span style=\"font-family: Lato, sans-serif; font-size: 14px\">Please take a look at our company culture on our Instagram account: <a rel=\"noopener noreferrer\" href=\"https://www.instagram.com/wearewmx/\">https://www.instagram.com/wearewmx/</a></span></p>",
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