Market Access Marketing Director

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    "ExternalDescriptionStr": "<p><span><strong>Glaukos - Market Access Marketing Director (Remote)</strong></span></p>\n<p>Drive the strategy, messaging, and field enablement initiatives that expand patient access and support commercial growth across global markets. This high-impact role sits at the intersection of Marketing, Market Access, Reimbursement, and Commercial Operations – translating clinical and economic value into actionable campaigns, tools, and education that help customers navigate access pathways and site-of-care considerations.</p>\n<p><strong>How Will You Make an Impact?</strong></p>\n<p>You will lead execution of market access-focused marketing initiatives that support product adoption, deepen account penetration, and improve patient access across evolving care settings. Partnering cross-functionally with Commercial, Medical Affairs, Clinical, Regulatory, Finance, and Operations teams, you will shape scalable programs, educational resources, and field enablement strategies that align with broader brand and business objectives.</p>\n<p><strong>What Will You Do?</strong></p>\n<p><strong>Market Access Marketing &amp; Commercial Execution</strong></p>\n<ul>\n <li>Lead execution of in-market promotional strategies across digital, print, advertising, and sales enablement channels with consistent, access-focused messaging&nbsp;</li>\n <li>Translate commercial and brand strategies into operational market access marketing plans across customer segments and regions&nbsp;</li>\n <li>Develop and deploy compliant access-focused marketing materials and educational resources that communicate clinical, economic, and site-of-care value&nbsp;</li>\n <li>Support field teams with tools, messaging, and enablement programs that improve customer engagement and adoption&nbsp;</li>\n</ul>\n<p><strong>Cross-Functional Partnership &amp; Strategic Influence</strong></p>\n<ul>\n <li>Partner closely with Sales, Market Access, and Reimbursement teams to identify access barriers and deploy education strategies that support account penetration&nbsp;</li>\n <li>Collaborate with Medical Affairs, Clinical, Regulatory, Finance, and Operations teams to align access messaging with evidence generation, publications, podium strategy, and peer-to-peer education&nbsp;</li>\n <li>Influence stakeholders across a matrixed organization to drive alignment, execution excellence, and commercial effectiveness&nbsp;</li>\n</ul>\n<p><strong>Insights, Analytics &amp; Operational Excellence</strong></p>\n<ul>\n <li>Monitor program performance, field insights, and key metrics to assess effectiveness and identify opportunities for continuous improvement&nbsp;</li>\n <li>Deliver data-driven recommendations that strengthen marketing execution and access strategy&nbsp;</li>\n <li>Manage assigned budgets, agency/vendor relationships, and project timelines to ensure efficient and compliant execution&nbsp;</li>\n <li>Ensure adherence to legal, regulatory, and internal compliance standards while identifying opportunities to improve processes, tools, and scalability&nbsp;</li>\n</ul>\n<p><strong>How Will You Get Here?</strong></p>\n<ul>\n <li>Bachelor’s degree in Business, Marketing, Life Sciences, or related field&nbsp;</li>\n <li>10+ years of experience within medical device, pharmaceutical, or life sciences organizations; 15+ years of relevant industry experience preferred</li>\n <li>3+ years of people leadership and/or functional leadership experience within a matrixed environment&nbsp;</li>\n <li>Ophthalmology or eyecare industry experience preferred&nbsp;</li>\n <li>Demonstrated success executing market access, reimbursement, or payer-focused marketing strategies that support commercial growth and product adoption&nbsp;</li>\n <li>Strong understanding of reimbursement dynamics, site-of-care economics (ASC/HOPD), practice development, and patient education strategies&nbsp;</li>\n <li>Proven ability to influence cross-functional stakeholders and senior leaders across Commercial, Medical Affairs, Clinical, Regulatory, Finance, and Operations&nbsp;</li>\n <li>Excellent executive-level communication and presentation skills with the ability to translate complex clinical and economic information into actionable insights&nbsp;</li>\n</ul>\n<p><strong>Why Join Us?</strong></p>\n<p>Join a collaborative, mission-driven organization focused on advancing innovative therapies and expanding patient access through strategic commercial execution, education, and partnership. This role offers high visibility, cross-functional influence, and the opportunity to shape scalable market access strategies in a rapidly evolving healthcare environment.</p>\n<p>#GKOSUS</p>\n<p>#LI-Remote&nbsp;</p>",
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