Performance Marketing Specialist

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    "datePosted": "2026-05-28",
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    "description": "<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Let's turn health prevention into a habit and help thousands live longer, better lives.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">At uPacjenta, we believe prevention should be effortless — because a long, healthy life starts with small, everyday actions. Our mission: <span style=\"font-weight: bold\">Guiding people to better health.</span> We're building technology that brings diagnostics straight to homes and offices, empowering individuals and companies through data, awareness and early action.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">We've already made preventive care accessible to thousands — but we're just getting started. Now, we're looking for a <span style=\"font-weight: bold\">Performance Marketing Specialist</span> — a hands-on expert who will help scale our paid growth engine and turn data into predictable, efficient acquisition.</span></p>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">🌱 About the role</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">This is a pure performance role. Zero corporate maintenance, lots of ownership.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">You will plan, execute and optimise paid campaigns across all digital channels — Google Ads, Meta, TikTok, YouTube and others. You'll work directly with our <span style=\"font-weight: bold\">Growth Manager</span>. Your job: bring PPC craft, analytical precision and initiative. Execute fast, test and measure everything, improve constantly.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">You'll collaborate closely with Creative, Product and Data teams — because great performance marketing lives at the intersection of <span style=\"font-weight: bold\">well-structured ad accounts</span> and <span style=\"font-weight: bold\">high-quality creative assets</span>. You understand that neither works without the other.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">This role is perfect for someone who:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Lives and breathes PPC, attribution and analytics</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Easily switches between execution and deep-dive analysis</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Can build campaigns from scratch, optimise them daily and scale budgets responsibly</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Understands user behaviour, landing pages and funnel dynamics</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Knows that a click is not a conversion — and that creative quality drives performance as much as bidding strategy</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Wants impact, ownership and a fast iteration loop</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">🎯 Your key responsibilities</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Core:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Plan, build and optimise paid campaigns across <span style=\"font-weight: bold\">Google Ads, Meta Ads</span>, <span style=\"font-weight: bold\">TikTok Ads</span> and other paid platforms</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Maintain clean, well-structured ad accounts — proper campaign architecture, audience segmentation, negative keyword hygiene and naming conventions</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Collaborate with Creative team to produce high-performing ad assets — you understand what makes a creative convert and can brief designers with clarity</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Monitor and improve key funnel metrics daily: CPC, CTR, CR, CAC, ROAS, AOV, LTV</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Run structured A/B tests — creatives, audiences, landing pages, bidding strategies</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Manage campaign budgets and pacing across channels</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Analyse performance data in <span style=\"font-weight: bold\">GA4</span>, build dashboards in Looker Studio</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Ensure tracking health: work with our GTM/tracking engineer on conversion setup, attribution, consent</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Optimise landing pages and user journeys in cooperation with Product and Dev</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Secondary:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Build and improve email marketing and automation workflows (activation, engagement, retention)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Grow our marketing database in a healthy, scalable, and compliant way</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Support B2B lead generation campaigns (corporate wellness programme)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Run bold growth experiments</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">💡 What will help you succeed</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Must-have:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">2-4 years of hands-on PPC experience</span> — you've managed real budgets, not just watched dashboards</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong working knowledge of <span style=\"font-weight: bold\">Google Ads</span> (Search, PMax, Shopping) and <span style=\"font-weight: bold\">Meta Ads</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Comfortable with <span style=\"font-weight: bold\">GA4, GTM, Looker Studio</span> — you can set up reports, debug tracking, read attribution</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Understanding of <span style=\"font-weight: bold\">conversion tracking, attribution models, consent management</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">You understand that <span style=\"font-weight: bold\">creative assets and account structure are equally important</span> — a perfect bid strategy with mediocre creatives (or vice versa) won't perform</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience with <span style=\"font-weight: bold\">landing page optimisation</span> and understanding how LP content affects conversion</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Analytical mindset — you make decisions based on data, not gut feeling</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Strong ownership, independence and ability to get things done</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Curious about the product you're selling — you'd actually order from us to understand the customer journey</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Fluent Polish</span> and good command of English</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Based in Warsaw (3 days/week in our office)</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Nice to have:</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience in <span style=\"font-weight: bold\">health-tech, diagnostics, or services industry</span> — you know that platforms like Google and Meta impose specific restrictions on healthcare advertisers (limited remarketing, restricted Shopping, no Customer Match), and you've navigated those constraints before</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Daily use of <span style=\"font-weight: bold\">AI tools in your marketing workflow</span> — Claude, MCP servers, ChatGPT, or similar for ad copy, data analysis, automation and research</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience with <span style=\"font-weight: bold\">TikTok Ads, YouTube Ads, Bing/Microsoft Ads</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Email marketing tools (GetResponse, Mailchimp, or similar)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience with <span style=\"font-weight: bold\">marketing automation in Synerise</span></span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Keyword research tools (Ahrefs, Semrush) — turning search data into campaign structure</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Familiarity with automation platforms (Make, n8n, Google Apps Script)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Experience with <span style=\"font-weight: bold\">Demand Gen, Shopping campaigns, or Performance Max</span> asset optimisation</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">📈 How we'll measure your success</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">New user acquisition</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">CAC optimisation</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Predictable, profitable scaling of paid channels</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">💙 What you'll get in return</span></p>\n<ul>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\"><span style=\"font-weight: bold\">Real budgets, real impact</span> — you'll help manage 100k+ PLN/month in ad spend across channels</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Direct collaboration with Growth Manager — short feedback loops, fast decisions</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Modern marketing stack: GA4, GTM (server-side), Semrush, Clarity, AI-assisted analytics</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Work from our Central Point office — 16th floor, panoramic view of Warsaw</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Annual preventive health check-up for free</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">B2B contract</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Private medical care (LuxMed)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">MultiSport card</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Discounts for lab tests for you and your family</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Hybrid model: 3 days in-office</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">High autonomy and real impact on company growth</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Extra day off on your birthday</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Supportive, ambitious team</span></li>\n</ul>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">🔍 Recruitment process</span></p>\n<ol>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Online chat with HR (max 45 min)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Recruitment task (real-world scenario, not trivia)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Online interview with Growth Manager + COO (~1h)</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Final meeting in our office</span></li>\n<li><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">Decision</span></li>\n</ol>\n<p><br></p>\n<p><br></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt; font-weight: bold\">Ready to build one of the most effective performance engines in Polish health-tech?</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">If you want a role where execution meets impact — this is it.</span></p>\n<p><span style=\"font-family: Inter, sans-serif; font-size: 10pt\">👉 <span style=\"font-weight: bold\">Apply now</span> 👈</span></p>",
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