Head of Marketing (Digital Marketing - Healthcare, Primary Care, Concierge Medicine)

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    "datePosted": "2026-05-19",
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    "description": "<p><span style=\"font-family: georgia, palatino; font-size: 12pt\"><span style=\"font-weight: bold\">Location: </span>Remote (FYI must reside in one of our operating states: California, New York, Florida).</span></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt\"><span style=\"font-weight: bold\">Scope:</span> Individual contributor role with significant cross-functional collaboration and ownership across the marketing function.</span></p>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt; font-weight: bold\">About us:</span></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt\"><a href=\"https://privatemedical.org/about-private-medical/\" target=\"_blank\" rel=\"noopener noreferrer\">Private Medical</a> has spent the last 20 years creating a new category of concierge  medicine — <em>private medicine</em> — by designing a system that honors the relationship between patients, physicians, and each member of the care team. Based in California, Florida and New York, our physician-led teams work in concert with our Gynecologists, Naturopathic Medicine Doctors, curated local specialists, elite medical centers, and specialists around the world, to provide relationship focused, evidence-based, longitudinal care to our members and their families. Private Medical is, by design, privately held and free from any conflicts of interests.</span><br></p>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt; font-weight: bold\">About you: </span><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt\">We are seeking a dynamic and experienced Head of Marketing to join our team at Private Medical. In this role, you will be instrumental in enhancing our brand visibility and supporting growth initiatives through the execution of comprehensive digital marketing and website campaigns, the development of compelling pitch materials, and targeted strategic public relations efforts. This position requires a blend of creativity, strategic thinking, and hands-on execution to effectively communicate our company's story and value proposition to our target audiences.</span><br><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt\"><span style=\"font-weight: bold\">Education: </span>Bachelor's degree in marketing, business administration, communications, journalism or a related field. A master's degree is a plus! </span></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt\"><span style=\"font-weight: bold\">Years of experience:</span>  Minimum of six (6) years of relevant experience, ideally with a balanced background across agency and in-house roles. </span></p>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt\"><span style=\"font-weight: bold\">Skills</span>:</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Experience working with luxury, premium, or aspirational brands targeting affluent audiences is a plus!</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Excellent written and verbal communication skills with the ability to craft compelling content and deliver impactful presentations. </span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Deep understanding of content marketing strategies, SEO, SEM, Generative search , social media marketing, and analytics tools. </span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Strong cross-functional collaboration skills with the ability to coordinate and inspire a diverse team of collaborators, contractors and agency resources. </span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Exceptional organizational and project management abilities, with a keen attention to detail and the ability to prioritize and multitask effectively.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt; font-weight: bold\">What will you be doing in this role?</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Lead and execute a comprehensive digital marketing strategy focused on driving qualified leads and revenue for our high value product.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Own and optimize SEO strategy, including technical SEO, website optimization, keyword targeting and content development to improve organic rankings and visibility.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Plan and manage performance marketing campaigns across paid channels (search, display, social) continuously optimizing for ROI and conversion rates.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Oversee redevelopment of company website and external facing digital assets.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Develop and refine compelling pitch materials that clearly articulate the Private Medical narrative and resonate with partners and key stakeholders.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Lead public relations strategy to enhance brand visibility and secure high-impact earned media opportunities.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Pursue media and speaker engagements, including podcasts.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Support thoughtfully curated content and event initiatives (including newsletters, salon series, and executive events) that drive engagement, reinforce brand positioning, and complement broader digital growth efforts.</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Stay ahead of industry trends, emerging tools, and best practices in digital marketing, SEO and audience targeting.</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt\">The ideal candidate is a proactive marketing expert who thrives in a highly autonomous role, communicates exceptionally well, collaborates effectively across stakeholders, and confidently manages priorities in a dynamic environment. We are seeking someone interested in making a meaningful, long-term contribution to the continued evolution of the Private Medical brand.</span><br></p>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt; font-weight: bold\">What is in it for you?</span></p>\n<ul>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">A competitive starting salary commensurate with experience and skills</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">401(k) with a match (up to 3% of salary)</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Robust health benefits</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">Wellness and WFH reimbursement (up to $1,500/year)</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">3 weeks of paid time off</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">10 paid holidays off &amp; 1 floating holiday</span></li>\n<li><span style=\"font-family: georgia, palatino; font-size: 12pt\">......and most importantly, the chance to help lead the evolution of an established, highly respected brand into its next phase of growth!</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt\">We appreciate all applications and will be in touch with selected candidates as soon as possible.</span></p>\n<p><br></p>\n<p><span style=\"font-family: georgia, palatino; font-size: 12pt\">At Private Medical, we know that a great experience for patients, physicians, and the entire team transpires when people from different geographies, religions, ethnicities, political affiliations, genders, abilities, and creeds engage in collaboration. It is vital that we remain curious and compassionate towards ourselves and others, that we celebrate the new perspectives diversity invites us to see, and that we learn and adapt to the influence of our community to foster a safe and collaborative space.</span></p>",
    "compensation": "San Francisco candidates: $260,400 Los Angeles candidates: $238,500 NYC candidates: $242,800 Miami candidates: $214,700 ",
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