Director Customer Insights

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    "ExternalDescriptionStr": "<div style=\"font-style: normal; font-weight: 400; margin: 0px; padding: 0px; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial;\"><div style=\"margin: 0px; padding: 0px;\"><p><strong>Job Summary:</strong>&nbsp;&nbsp;</p><p>The Director of Customer Insights is responsible for Customer and Brand Insights across the organization, and the aggregation of those insights into actionable intelligence to drive strategic change and visibility.&nbsp;</p><p>&nbsp;</p><p>The Director of Enterprise Insights is a data-driven strategist, specializing in insights and analytics. The person in this position brings a high level of competency for planning and conducting customer and brand research and garnering high-level, actionable insights from multiple forms of third-party and first-party research, both qualitative and quantitative.&nbsp;&nbsp;</p><p>&nbsp;</p><p><strong>Key Roles and Responsibilities</strong>&nbsp;</p><p>&nbsp;</p><p><u>Research and Customer Insights</u>&nbsp;</p><p>Serves as the driver and aggregator of information on the At Home customer, bringing the consumer perspective to organizational decision-making by executing market analysis and research activities&nbsp;</p><p>Plans and directs research (including brand tracker and focus groups) and develops actionable insights&nbsp;</p><p>Shares out the insights and learning across the organization, working to help activate and provide visibility to the insights and learning&nbsp;</p><p>Responsible for executing a regular cadence of reporting&nbsp;</p><p>Ensures that the learnings throughout the organization are pulled through into strategic planning across various functions of the organization, including in execution&nbsp;</p><p>Gathers information from various parties across Marketing and the entire enterprise (paid media, CRM, Omnichannel, signage teams, Store Operations) responsible for generating the learning in their particular areas of responsibility.<span style=\"font-family: Arial, sans-serif;\"> </span><span> &nbsp;</span></p><p>Understands needs of the merchandising organization in customer research and learning and conducts research and aggregates learning on their behalf&nbsp;</p><p>Collaborate with all cross-functional teams and partners across the business to generate meaningful hypotheses, uncover validated answers, and recommend courses of action&nbsp;</p><p>&nbsp;</p><p><u>Strategic Planning</u>&nbsp;</p><p>Unites a deep understanding of customer behaviors and mindset, year-over-year performance and improvement optimizations needed, and future-forward business drivers to develop plans that drive results&nbsp;</p><p>Aggregates the FY plans, board decks and other key presentations as necessary for the CMO and COO&nbsp;</p><p>&nbsp;</p><p><strong>Qualifications and Competencies</strong>&nbsp;</p><p>At least 5 years of experience in positions relating to marketing&nbsp;</p><p>At least 7 years managing marketing research and customer insights&nbsp;&nbsp;</p><p>Strong background in quantitative insights concepts, including survey types, typing tool development and application, developing customer segments with research data, question type development, etc.&nbsp;</p><p>Bachelor’s degree in Marketing, Business or related field, MBA is a plus&nbsp;</p><p>Ability to manage and simplify complex processes and problems&nbsp;</p><p>Experience in retail environment, with projects that focus on the customer&nbsp;</p><p>Excellent analytical, critical thinking and problem-solving skills&nbsp;</p><p>Strong presentation skills both in delivery and creation&nbsp;</p><p>Ability to handle competing business demands while ensuring execution and consistent results with high energy and a high sense of urgency&nbsp;</p><p>Self-starter, with ability to multi-task in a fast-paced environment&nbsp;</p><p>Energetic and collaborative team player with the ability to motivate others&nbsp;</p><p><span style=\"font-family: Aptos, sans-serif;\"><span style=\"font-size: 12pt; line-height: 115%;\">Ability to thrive in a flexible environment with a positive attitude&nbsp;</span></span></p></div></div><div style=\"font-style: normal; font-weight: 400; margin: 0px; padding: 0px; text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial;\"><p style=\"margin-left: 0px;\"><span>&nbsp;</span></p></div>",
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