Partners Customer Retention Specialist

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    "description": "<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"font-weight: bold\">Description</span><br></span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">We are looking for a skilled and motivated Partners Customer Retention Specialist to join our CRM team. In this role, you will be responsible for managing customer retention campaigns via our CRM Tool on behalf of our B2B partners. You will support partners in increasing player engagement, loyalty, and lifetime value through targeted campaigns, segmentation, and gamification strategies.</span></p>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Responsibilities</span></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\"><br></span></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Plan, execute, and optimize customer retention campaigns using the CRM Tool across multiple channels (email, SMS, push notifications, in-app messages)</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Analyze player data and campaign performance to identify behavioral trends and recommend tailored strategies for partner growth</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Set up and monitor retention flows and automation journeys aligned with each partner’s objectives</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Create and manage gamification mechanics (e.g., tournaments, missions, loyalty programs) to increase player engagement</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Collaborate with Account Managers and Product teams to understand partner needs and translate them into effective CRM initiatives</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Provide CRM Tool training and ongoing support to partners, ensuring they understand key features and best practices</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Segment customer databases for highly personalized targeting based on player behavior and value</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ensure compliance with responsible gaming practices and regulatory guidelines in all retention efforts</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Identify and resolve any CRM campaign or platform issues in a timely manner</span></li>\n</ul>\n<p><br></p>\n<p><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Requirements</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Bachelor’s degree in Marketing, Business Administration, or a related field</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">At least 1 year of experience in CRM, retention marketing, or a similar role</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Strong understanding of customer lifecycle and retention strategies</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience working with CRM platforms/tools and analyzing campaign data</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Excellent communication skills, both verbal and written</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Fluency in Armenian and English is mandatory</span><br></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Analytical mindset with attention to detail and a proactive approach to problem-solving</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Ability to manage multiple projects simultaneously and work in a fast-paced environment</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Experience in the iGaming or online entertainment industry</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Hands-on experience with CRM Tool or similar retention/automation platforms</span></li>\n<li><span style=\"font-family: arial, helvetica, sans-serif; font-size: 12pt\">Understanding of casino player behavior and gamification mechanics</span></li>\n</ul>",
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