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Associate Marketing Manager

8e79a55b F395 49cb B34f 4bf02489265d 19000101 000001 · Burlington, NC, US, Burlington, NC · Active · ADP Workforce Now Recruiting

Job facts

FieldValue
Company8e79a55b F395 49cb B34f 4bf02489265d 19000101 000001
TitleAssociate Marketing Manager
Normalized title-
Department / team-
LocationBurlington, NC, United States
Work model-
Employment typeFull Time
Salary-
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-05-29 / 2026-05-31
Changed / last seen2026-06-20 / 2026-06-20

Related slices

PageWhat it containsOpen
Company jobsActive postings from 8e79a55b F395 49cb B34f 4bf02489265d 19000101 000001.Open
Company breakdownsRole, location, ATS, and work model facets for this company.Open
ATS provider jobsActive postings observed through ADP Workforce Now Recruiting.Open
Provider filtered searchThe same provider as a filtered job collection.Open
City jobsActive postings in Burlington.Open
Lifecycle eventsOpen, update, close, and reopen events for this posting.Open
Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

Company8e79a55b F395 49cb B34f 4bf02489265d 19000101 000001
Source6a3fb038-a02e-4f0f-9d13-379b01b4dab7
ATS providerADP Workforce Now Recruiting

Description

OBJECTIVE / PURPOSE As Teacher Experience Associate Marketing Manager, you will support cross-functional partners (product, sales, ecommerce, Information Services, Operations, agency, etc.) to drive efficient and effective sales growth against a specific customer/audience (College, High School, Middle School, and/or Districts / Elementary). Driving demand for the breadth of Carolina’s curriculum, consumable, and distance learning physical and digital products, you will support marketing strategy development, drive plan alignment across stakeholders, and effectively execute plans with partners to support overall Business Unit objectives specific to your audience. You will aim to strengthen irrational loyalty, drive aggressive sales growth, and cultivate collaborative relationships with product management, sales, and agency teams. MAJOR RESPONSIBILITIES AND FUNCTIONS Be a customer audience champion: Be a sought-after audience expert - know the audience insights (usage, unmet needs, pain points, journeys, etc.) better than anyone else in the company. Ensure this knowledge is rooted in data and observation. Develop learning plans to understand what we do not know yet including hypotheses and subsequent tests. Champion your audience at every appropriate opportunity to ensure the organization focuses on improving their experience. Support Annual Planning: Support the assessment of your business relative to YAGO to uncover or confirm insights, trends, and opportunities to grow the business. Support the annual plan based on insights – e.g.: jobs to be done, unmet needs, seasonal relevance. Partner with product teams to understand their objectives so plans help them over-deliver. Start with a customer-centric focus to develop marketing tactical plans inclusive of measurement and optimization; ensure alignment at the Marketing Manager level. Build the Brand: Be a marketing thought-leader for your audience. All plans must align to the Carolina Brand Standards and aim to augment the parent brand and any relevant sub-brands’ equity. Plans must be customer-centric and deliver the most personalized experience possible leveraging the most relevant capabilities to build irrational loyalty. Assess the performance of our media mix and expand, responsibly, beyond email marketing to a broader mix of channels to reach more customers in more relevant ways while spending scare resources efficiently. Execute with Excellence: Own and oversee the plan execution. Develop clear and well-informed briefs to set cross-functional teammates up for success and use resources efficiently. Plans must be executed on time, within budget, and against the Carolina Brand Standards to drive consistency across audiences resulting in a “One Carolina” experience while remaining hyper-relevant to your target audience. Test, Measure & Optimize: Part of owning the plan means you must ensure it’s working to accomplish our sales goals. Each tactical element must include measurement, a clear measurement cadence, and a ready-to-execute alternative (inclusive of stopping activity) should the tactical execution fall short on expectations. Plans should include “test & learn” activities and new-to-us and/or avant-garde channels as appropriate to grow Carolina’s knowledge of the most effective and efficient ways to engage evolving customers and drive sales. Testing should represent 20% or less of your plan. Develop People: Your responsibility and accountability to your and other’s success is paramount and what helps make Carolina a leader in our industry. You are responsible for self-development and growth – actioning 360 feedback, embracing your IPD and partnering with cross functional teammates to achieve the best business results in the right way. POSITION REQUIREMENTS Education: Bachelor’s degree required; MBA preferred Experience: 3-5 years classical brand management marketing experience in CPG, education, or other translatable industries Specialized Training/Skills: Must be proficient in all Microsoft office tools, HubSpot, Salesforce and understand how to use basic office equipment.

Full job record

Job ID28f4864439868bc2d329663ccf2337027bf74a65
Org ID817b0756-7dab-41b7-bd8d-3d5cf6d40f9b
Source ID6a3fb038-a02e-4f0f-9d13-379b01b4dab7
Board ID6a3fb038-a02e-4f0f-9d13-379b01b4dab7
Provideradp_workforcenow
Provider Job Key553059
TitleAssociate Marketing Manager
Normalized Title—
Statusactive
Activeyes
Location TextBurlington, NC, US, Burlington, NC
Department—
Team—
Employment Typefull_time
Workplace Type—
Remote Policy—
CountryUnited States
RegionNC
CityBurlington
Salary Raw—
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Source URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=8e79a55b-f395-49cb-b34f-4bf02489265d&ccId=19000101_000001&lang=en_US&type=JS&jobId=553059&jwId=9201257720849_1
Apply URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=8e79a55b-f395-49cb-b34f-4bf02489265d&ccId=19000101_000001&lang=en_US&type=JS&jobId=553059&jwId=9201257720849_1
First Seen At2026-05-31 18:32:56Z
Last Seen At2026-06-20 13:43:40Z
Last Checked At2026-06-20 13:43:40Z
Last Changed At2026-06-20 13:43:40Z
Inactive At—
Source Posted At2026-05-29 12:27:00Z
Source Updated At—
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Event Fields
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    "requisitionDescription": "<div><div><div><div><div><div><div><div><div><p style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;' id=\"isPasted\"><strong><u>OBJECTIVE / PURPOSE</u></strong></p><p style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>As Teacher Experience Associate Marketing Manager, you will support cross-functional partners (product, sales, ecommerce, Information Services, Operations, agency, etc.) to drive efficient and effective sales growth against a specific customer/audience (College, High School, Middle School, and/or Districts / Elementary). Driving demand for the breadth of Carolina&rsquo;s curriculum, consumable, and distance learning physical and digital products, you will support marketing strategy development, drive plan alignment across stakeholders, and effectively execute plans with partners to support overall Business Unit objectives specific to your audience. You will aim to strengthen irrational loyalty, drive aggressive sales growth, and cultivate collaborative relationships with product management, sales, and agency teams.</p><p style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'><strong><u>MAJOR RESPONSIBILITIES AND FUNCTIONS</u></strong></p><ul><li style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Be a customer audience champion: Be a sought-after audience expert - know the audience insights (usage, unmet needs, pain points, journeys, etc.) better than anyone else in the company. Ensure this knowledge is rooted in data and observation. Develop learning plans to understand what we do not know yet including hypotheses and subsequent tests. Champion your audience at every appropriate opportunity to ensure the organization focuses on improving their experience.</li><li style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Support Annual Planning: Support the assessment of your business relative to YAGO to uncover or confirm insights, trends, and opportunities to grow the business. Support the annual plan based on insights &ndash; e.g.: jobs to be done, unmet needs, seasonal relevance. Partner with product teams to understand their objectives so plans help them over-deliver. Start with a customer-centric focus to develop marketing tactical plans inclusive of measurement and optimization; ensure alignment at the Marketing Manager level.</li><li style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Build the Brand: Be a marketing thought-leader for your audience. All plans must align to the Carolina Brand Standards and aim to augment the parent brand and any relevant sub-brands&rsquo; equity. Plans must be customer-centric and deliver the most personalized experience possible leveraging the most relevant capabilities to build irrational loyalty. Assess the performance of our media mix and expand, responsibly, beyond email marketing to a broader mix of channels to reach more customers in more relevant ways while spending scare resources efficiently.</li><li style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Execute with Excellence: Own and oversee the plan execution. Develop clear and well-informed briefs to set cross-functional teammates up for success and use resources efficiently. Plans must be executed on time, within budget, and against the Carolina</li><li style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Brand Standards to drive consistency across audiences resulting in a &ldquo;One Carolina&rdquo; experience while remaining hyper-relevant to your target audience.</li><li style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Test, Measure &amp; Optimize: Part of owning the plan means you must ensure it&rsquo;s working to accomplish our sales goals. Each tactical element must include measurement, a clear measurement cadence, and a ready-to-execute alternative (inclusive of stopping activity) should the tactical execution fall short on expectations. Plans should include &ldquo;test &amp; learn&rdquo; activities and new-to-us and/or avant-garde channels as appropriate to grow Carolina&rsquo;s knowledge of the most effective and efficient ways to engage evolving customers and drive sales. Testing should represent 20% or less of your plan.</li><li style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Develop People: Your responsibility and accountability to your and other&rsquo;s success is paramount and what helps make Carolina a leader in our industry. You are responsible for self-development and growth &ndash; actioning 360 feedback, embracing your IPD and partnering with cross functional teammates to achieve the best business results in the right way.</li></ul><p style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'><strong><u>POSITION REQUIREMENTS</u></strong></p><p style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Education: Bachelor&rsquo;s degree required; MBA preferred</p><p style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Experience: 3-5 years classical brand management marketing experience in CPG, education, or other translatable industries</p><p style='color: rgb(0, 0, 0); font-family: \"Times New Roman\"; font-size: medium; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;'>Specialized Training/Skills: Must be proficient in all Microsoft office tools, HubSpot, Salesforce and understand how to use basic office equipment.</p></div></div></div></div></div></div></div></div></div>\n",
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