Social Media Advertising Specialist

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position...</span></div></div><div data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"cuc5s-0-0\"><div data-offset-key=\"cuc5s-0-0\"><span data-offset-key=\"cuc5s-0-0\"><span data-text=\"true\">The <strong>Social Media Advertising&nbsp;</strong></span></span><span data-offset-key=\"cuc5s-0-1\" style=\"font-weight: bold;\"><span data-text=\"true\">Specialist</span></span><span data-offset-key=\"cuc5s-0-2\"><span data-text=\"true\">&nbsp;will be responsible for planning, implementing, and monitoring the company&rsquo;s social media strategy in order to increase brand awareness, improve marketing efforts, and increase sales for Triple Crown Corporation and Colonial Golf and Tennis Club.</span></span></div></div><ul><li id=\"isPasted\">Develop and implement creative advertisement strategies for Facebook, LinkedIn, Instagram, Twitter, etc.</li><li id=\"isPasted\">Execute A/B and multivariant tests against copy, landing pages, headlines, creative, and report findings.</li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"10bgs-0-0\" id=\"isPasted\" style=\"box-sizing: border-box; outline: none;\"><div data-offset-key=\"10bgs-0-0\" style=\"box-sizing: border-box; outline: none;\"><span data-offset-key=\"10bgs-0-0\" style=\"box-sizing: border-box; outline: none;\"><span data-text=\"true\" style=\"box-sizing: border-box; outline: none;\">Keep up to date on the latest trends and forms of advertisement.</span></span></div></li><li id=\"isPasted\">Monitor and adjust daily spend levels across all platforms while focusing on improving lead volume and cost-of-marketing.</li><li id=\"isPasted\">Update performance metrics both daily and weekly, analyze campaign results, and report findings.</li><li>Develop visual assets for digital campaigns.</li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"8tbt0-0-0\"><div data-offset-key=\"8tbt0-0-0\"><span data-offset-key=\"8tbt0-0-0\"><span data-text=\"true\">Attend regular meetings with Senior Marketing Director and website provider to collaborate on new content ideas.</span></span></div></li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"am8qs-0-0\"><div data-offset-key=\"am8qs-0-0\"><span data-offset-key=\"am8qs-0-0\"><span data-text=\"true\">Update company intranet and online calendar.</span></span></div></li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"cl96-0-0\"><div data-offset-key=\"cl96-0-0\"><span data-offset-key=\"cl96-0-0\"><span data-text=\"true\">Analyze competitor marketing strategies by Keyword Research.</span></span></div></li></ul><div data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"co8jq-0-0\"><p><br></p><div data-offset-key=\"co8jq-0-0\"><span data-offset-key=\"co8jq-0-0\" style=\"font-weight: bold;\"><span data-text=\"true\">What we are looking for from you...</span></span></div></div><ul data-offset-key=\"1n6nn-0-0\"><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"1n6nn-0-0\"><div data-offset-key=\"1n6nn-0-0\"><span data-offset-key=\"1n6nn-0-0\"><span data-text=\"true\">Bachelor&rsquo;s Degree in Marketing, Digital Media, Communication or other related field</span></span></div></li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"lruj-0-0\"><div data-offset-key=\"lruj-0-0\"><span data-offset-key=\"lruj-0-0\"><span data-text=\"true\">Minimum of 2 years experience in social media management is required&nbsp;(</span></span><span style=\"background-color: transparent;\">Facebook, LinkedIn, Instagram, Twitter, etc.)</span></div></li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"t6rp-0-0\"><div data-offset-key=\"t6rp-0-0\">Strong copywriting skills to assure ads attract, engage, and convert</div></li><li id=\"isPasted\"><span style=\"background-color: transparent;\">Willingness to continuously learn new social advertisement platforms</span></li><li id=\"isPasted\" style=\"box-sizing: border-box; outline: none;\">Strong analytical skills to quickly evaluate campaign performance and adjust accordingly</li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"e1ij4-0-0\"><div data-offset-key=\"e1ij4-0-0\"><span data-offset-key=\"e1ij4-0-0\"><span data-text=\"true\">Experience in marketing for Real Estate, Construction, Hospitality is preferred but not required</span></span></div></li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"7h7bi-0-0\"><div data-offset-key=\"7h7bi-0-0\"><span data-offset-key=\"7h7bi-0-0\"><span data-text=\"true\">Proficient in Microsoft Office, WordPress, Adobe Creative Suite, Photoshop and other marketing programs</span></span></div></li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"8s58i-0-0\"><div data-offset-key=\"8s58i-0-0\"><span data-offset-key=\"8s58i-0-0\"><span data-text=\"true\">Someone who is&nbsp;</span></span><span data-offset-key=\"8s58i-0-1\" style=\"font-style: italic;\"><span data-text=\"true\">creative!</span></span></div></li></ul><div data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"6nhjk-0-0\"><p><br></p><div data-offset-key=\"6nhjk-0-0\"><span data-offset-key=\"6nhjk-0-0\" style=\"font-weight: bold;\"><span data-text=\"true\">Why work for Triple Crown Corporation??</span></span></div></div><ul data-offset-key=\"f9fii-0-0\"><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"f9fii-0-0\"><div data-offset-key=\"f9fii-0-0\"><span data-offset-key=\"f9fii-0-0\"><span data-text=\"true\">Ranked #2 in the Fastest Growing Companies in Central PA for 2021</span></span></div></li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"e33p0-0-0\"><div data-offset-key=\"e33p0-0-0\"><span data-offset-key=\"e33p0-0-0\"><span data-text=\"true\">Stable, Growing, Successful company with over 45 years of success in the Greater Harrisburg area!</span></span></div></li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"4q7gc-0-0\"><div data-offset-key=\"4q7gc-0-0\"><span data-offset-key=\"4q7gc-0-0\"><span data-text=\"true\">Active Military/Veteran friendly workplace</span></span></div></li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"2phs3-0-0\"><div data-offset-key=\"2phs3-0-0\"><span data-offset-key=\"2phs3-0-0\"><span data-text=\"true\">Health, Dental, and Vision insurance for employee and family</span></span></div></li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"fanmn-0-0\"><div data-offset-key=\"fanmn-0-0\"><span data-offset-key=\"fanmn-0-0\"><span data-text=\"true\">Retirement Plan - 401K with employer match &amp; profit sharing</span></span></div></li><li data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"7sm45-0-0\"><div data-offset-key=\"7sm45-0-0\"><span data-offset-key=\"7sm45-0-0\"><span data-text=\"true\">11 PTO days within the first 6 months of employment</span></span></div></li></ul><div data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"9817c-0-0\"><div data-offset-key=\"9817c-0-0\"><br></div></div><div data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"6odmp-0-0\"><div data-offset-key=\"6odmp-0-0\"><span data-offset-key=\"6odmp-0-0\" style=\"font-style: italic;\"><span data-text=\"true\">Selected applicant will be subject to a background check and pre-employment drug/alcohol testing.</span></span></div></div><div data-block=\"true\" data-editor=\"e8l5m\" data-offset-key=\"bd390-0-0\"><div data-offset-key=\"bd390-0-0\"><span data-offset-key=\"bd390-0-0\" style=\"font-style: italic; font-weight: bold;\"><span data-text=\"true\">We are an Equal Opportunity Employer</span></span></div></div></div><div><div class=\"fr-view\"><p><br></p></div></div><p><br></p><p><br><br><br></p></div></div>\n    </div>\n  </div></div>\n",
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