Senior Paid Media Analyst

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    "datePosted": "2023-12-19",
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    "description": "<p><span style=\"color: #000000; font-size: 14px\">Optional Hybrid Role – 3 days in office, 2 from home.</span></p>\n<p><br></p>\n<p><span style=\"color: #000000; font-size: 14px\">Elevate your career with Bamboo Nine, a renowned digital marketing agency nestled in the vibrant heart of Brighton. We are on the lookout for an exceptional Senior Paid Media Analyst to amplify our dynamic Paid Media team.</span></p>\n<p><span style=\"color: #000000; font-size: 14px\"><br></span></p>\n<p><span style=\"color: #000000; font-size: 14px\">Embark on a journey with a team that thrives on excellence and innovation. We aim to nurture talent and provide a platform for passionate individuals to grow and excel. As a Senior Paid Media Analyst, you will play a pivotal role in shaping our ongoing success, utilising a variety of tools and AI, and supporting in managing a diverse client portfolio of both eCommerce and Lead Generation clients.</span></p>\n<p><span style=\"color: #000000; font-size: 14px\"><br></span></p>\n<p><span style=\"color: #000000; font-size: 14px\">At Bamboo Nine, we believe in empowering our team members. This role can serve as a stepping stone, with the potential to progress into a managerial role. In the future, you may have the opportunity to move into a people management position, where you will lead and develop a team, or an account management role, where you will take ownership of client relationships and drive results.</span></p>\n<p><br></p>\n<p><span style=\"color: #000000; font-size: 14px\">Whichever managerial path you choose, you will also contribute to the development of the Paid Media department by sharing ideas, providing strategic input, and playing an active role in decision-making that helps shape the direction and growth of the department.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 12pt; font-weight: bold\">Key responsibilities:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"color: #000000; font-size: 14px\">Creating, managing and optimising Paid Media campaigns across Google Ads and Microsoft Ads, including keyword, audience and competitor research to support evidence-led decision making</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Supporting integrated multi-channel strategies by collaborating closely with the Organic, Data, Creative and Tech teams to deliver aligned client outcomes</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Managing campaign budgets, pacing and bid strategies to achieve KPIs including CPA, ROAS, lead quality and revenue growth<br>Taking ownership of campaign performance through continuous optimisation across targeting, ad copy, audience segmentation, landing pages and account structure</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Monitoring campaign performance daily and proactively identifying opportunities, issues and trends to improve efficiency and effectiveness</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Acting as a key day-to-day contact for assigned clients, building trusted relationships through transparent communication and commercially focused recommendations</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Analysing campaign and website performance data using platforms such as Google Analytics 4, Google Ads and Looker Studio to generate actionable insights</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Supporting attribution, tracking and data accuracy through collaboration with the Data team, including GA4, Google Tag Manager, Consent Mode and enhanced conversion tracking</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Conducting A/B testing across ad creatives, landing pages, audience strategies and bidding approaches to improve campaign performance and ROI</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Supporting conversion rate optimisation (CRO) initiatives by identifying opportunities to improve user journey performance and lead quality</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Producing detailed reports and presenting campaign insights, strategic recommendations and performance updates internally and to clients</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Supporting audits for prospective and existing clients by identifying strategic opportunities, performance issues and areas for growth</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Assisting with forecasting, budget planning and seasonal strategy recommendations using historical performance data and market trends</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Reviewing and optimising product feeds within Google Merchant Center to improve Shopping and Performance Max campaign performance</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Staying informed on platform developments, automation features, AI-led optimisation and wider Paid Media best practices to ensure campaigns remain competitive</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Contributing to a collaborative agency culture through knowledge sharing, process improvement and cross-team support<br></span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 12pt; font-weight: bold\">Key skills required:</span></p>\n<p><br></p>\n<ul>\n<li><span style=\"color: #000000; font-size: 14px\">Proficiency in using analytics tools like Google Analytics 4, Google Ads, Microsoft Ads, and other relevant platforms</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Strong working knowledge of Google Ads, Microsoft Ads, and Google Analytics 4</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Experience managing Search, Shopping, Performance Max and remarketing campaigns</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Strong understanding of conversion tracking, attribution models, enhanced conversions and consent/privacy considerations</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Ability to analyse campaign performance data and translate insights into actionable recommendations</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Understanding of bidding strategies, budget allocation and optimisation techniques to maximise ROI and achieve KPI targets</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Experience using reporting and visualisation platforms such as Looker Studio</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Strong analytical and problem-solving skills with high attention to detail</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Ability to write compelling, conversion-focused ad copy tailored to different audiences and objectives</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Experience conducting structured A/B testing and interpreting results to drive performance improvements</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Strong communication and presentation skills with the ability to explain technical concepts to both technical and non-technical stakeholders</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Strong client relationship management and account handling skills</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Commercial awareness and understanding of how Paid Media activity contributes to wider business objectives</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Ability to manage multiple accounts and priorities within deadlines in a fast-paced environment</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Understanding of landing page experience, CRO principles and user journey optimisation</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Awareness of automation, AI-led bidding strategies and machine-learning driven campaign management approaches</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Proficiency in Microsoft Office and Google Workspace tools</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Experience or understanding of Paid Social platforms (Meta, LinkedIn, TikTok) or Programmatic advertising would be advantageous but not essential</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Experience with data feeds, Google Merchant Center or eCommerce campaigns would be advantageous</span></li>\n<li><span style=\"color: #000000; font-size: 14px\">Experience with forecasting, budgeting or media planning would be advantageous<br></span></li>\n</ul>\n<p><br></p>\n<p><span style=\"color: rgb(0, 0, 0); font-size: 12pt; font-weight: bold\">Benefits:</span></p>\n<p><br></p>\n<ul>\n<li>28 days paid annual leave, plus bank holidays</li>\n<li>Hybrid working model</li>\n<li>Central Brighton location</li>\n<li>Enhanced maternity, paternity, adoption and sick pay</li>\n<li>Employee Assistance Programme (EAP) supporting health and wellbeing</li>\n<li>Scottish Widows pension</li>\n<li>Personal Development plan with biannual reviews and objective setting</li>\n<li>Annual pay review</li>\n<li>Office Closed between Christmas and New Year</li>\n<li>Eye test voucher</li>\n<li>Regular employee training sessions and team building activities</li>\n<li>Referral Bonus for introducing new employees</li>\n<li>Regular company socials</li>\n<li>Christmas and Summer company parties</li>\n<li>Amazon voucher on your birthday</li>\n<li>Local artisan coffee, weekly fruit delivery, cakes and treats</li>\n<li>Organic promotions (we promote from within)<br></li>\n</ul>",
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