UX Research & Conversion Specialist

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    "description": "<p><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Vista Musical Instruments is an innovative, global collective of music-related brands dedicated to building meaningful products and experiences for the music community. Brands include MONO, Harmony, Heritage Guitars, Teisco, Swee Lee, Dawsons, and Manny’s. Vista Musical Instruments is headquartered in Singapore, with operations in the USA, UK, and APAC, and is a part of Caldecott Music Group.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Established in 1946 and headquartered in Singapore, Swee Lee is South East Asia's leading omni-channel musical instrument and lifestyle retailer and distributor. Committed to community and creativity, the brand's mission is to be the region's trusted house of music and expression. Swee Lee is known for curating immersive experiences at their cafes and Local store concepts, and matching customers with the products and services they need throughout their musical journey. With a legacy rooted in thoughtfulness, resourcefulness, and enthusiasm, Swee Lee embodies a passion for music that resonates across the region. Swee Lee is a part of Vista Musical Instruments and has locations in 5+ countries across South East Asia.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif; font-weight: bold\">Job Overview:</span><br><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">We are seeking a versatile UX Research &amp; Conversion Specialist to join our dynamic UX/UI team. This hybrid role combines user research expertise with a sharp focus on E-commerce conversion optimization, bridging the gap between understanding user behavior and implementing actionable strategies to enhance performance. You will work closely with cross-functional teams, including developers, marketers, and designers, to drive data-informed decisions for our global brands and E-commerce platforms.</span></p>\n<p><br></p>\n<p><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\"><span style=\"font-weight: bold\">Responsibilities:</span></span></p>\n<p><span style=\"font-family: Inter, sans-serif; text-decoration: underline\"><span style=\"color: rgb(56, 49, 47); text-decoration: underline\">User Research</span></span></p>\n<ul>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Conduct qualitative and quantitative research methods, including user interviews, surveys, heatmaps, and usability testing, to identify pain points and opportunities for improvement.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Develop user personas, journey maps, and actionable insights to guide design and development efforts.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Analyze Shopify Analytics and behavior flows to understand user interactions across multiple E-commerce platforms.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Deliver comprehensive research reports to inform design and business strategies.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; text-decoration: underline\"><span style=\"color: rgb(56, 49, 47); text-decoration: underline\">Conversion Optimization</span></span></p>\n<ul>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Audit user flows (e.g., product pages, checkout) and suggest improvements to enhance conversion rates and reduce cart abandonment.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Design and implement A/B tests on layouts, CTAs, and messaging to optimize performance.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Collaborate with branding and marketing teams to align designs with business goals, ensuring a seamless customer journey.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Develop and implement strategies for upselling, cross-selling, and personalization within Shopify.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Provides weekly insights on how customers engage with design elements, banners, and store UX.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; text-decoration: underline\"><span style=\"color: rgb(56, 49, 47); text-decoration: underline\">Cross-Functional Collaboration</span></span></p>\n<ul>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Partner with developers to ensure research findings and conversion strategies are implemented effectively.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Collaborate with copywriters, marketing teams, and product managers to align messaging with UX goals.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Contribute to and maintain a consistent design system, ensuring findings and improvements integrate seamlessly into components.</span></li>\n</ul>\n<p><span style=\"font-family: Inter, sans-serif; text-decoration: underline\"><span style=\"color: rgb(56, 49, 47); text-decoration: underline\">Analytics &amp; Reporting</span></span></p>\n<ul>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Use tools such as Google Analytics, Hotjar, and Optimizely to track key performance indicators, including bounce rates, click-through rates, and overall conversion rates.</span></li>\n<li><span style=\"font-family: Inter, sans-serif\"><span style=\"color: rgb(56, 49, 47)\">Provide regular performance reports, highlighting successes and areas for </span><span style=\"color: rgb(56, 49, 47)\">improvement.</span></span></li>\n</ul>\n<p><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\"><span style=\"font-weight: bold\">Requirements:</span></span></p>\n<ul>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Bachelor’s degree in User Experience, Human-Computer Interaction, Psychology, Marketing, or related field. Equivalent work experience is acceptable.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">3+ years in UX research, conversion optimization, or related roles within an E-commerce environment.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Proficiency in analytics tools such as Google Analytics, Shopify Analytics, and Hotjar.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Experience with CRO tools like Optimizely, VWO, Shoplift or Google Optimize.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Familiarity with usability testing platforms (e.g., Shoplift, Maze).</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Basic understanding of Shopify architecture and Liquid (preferred).</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Excellent communication and collaboration skills, with the ability to present findings to both technical and non-technical stakeholders.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Strong problem-solving mindset and attention to detail.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Experience in E-commerce design or development, particularly within Shopify ecosystems.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Familiarity with A/B testing methodologies and tools.</span></li>\n<li><span style=\"color: rgb(56, 49, 47); font-family: Inter, sans-serif\">Knowledge of regional markets (Southeast Asia, Australia, UK or the US).</span></li>\n</ul>",
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