Student Messaging Specialist

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    "description": "<h4> </h4>\n\n<h4><span style=\"font-size:14px;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><strong>SUMMARY</strong></span></span></h4>\n\n<p><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">In support of the university’s mission and objectives, the Student Messaging Specialist develops and delivers compelling written communications to inform, engage, and support students throughout their academic journey. Under the direction of Enrollment Marketing, this role collaborates with Enrollment Management, Student Success, and other student services teams to write clear, consistent, and impactful messaging that enhances the student experience and promotes persistence and retention. </span></span></p>\n\n<hr />\n<p><span style=\"font-size:14px;\"><strong><span style=\"font-family:Arial, Helvetica, sans-serif;\">Application Requirement: To be considered for this position, applicants must submit a writing portfolio, either uploaded with the application materials or provided as a digital link within the résumé.</span></strong></span></p>\n\n<hr />\n<h4><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Content Strategy and Execution</strong></span></span></h4>\n\n<ul>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Under the direction of the Senior Director of Enrollment Marketing, plans, develops, and executes communications that engage current students, supporting their academic success, and guiding them through enrollment-related processes and tasks. </span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Writes and curates targeted digital communications using multiple platforms (emails, text messages, social media posts, digital signs, etc.) that inform students about campus resources, deadlines, events, and opportunities for engagement.</span></span></li>\n</ul>\n\n<h4><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Internal Communication Support</strong></span></span></h4>\n\n<ul>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Coordinates with Student Engagement staff and other cross-functional departments and develops student communication on their behalf.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Ensures that the voice, look, and feel used in communications is consistent, personalized and engaging, adhering to brand and engagement standards.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Develops and maintains strong working relationships with internal teams to share necessary resources, coordinate events, and ensure timely communication with current students.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Partners with staff to gather feedback and insights on student needs and preferences, tailoring messaging to address those areas effectively.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Supports internal teams in refining branding, messaging, and communication strategies that align with retention and student success goals.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Assists in mentoring student workers on project development.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Content and Materials Coordination</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Oversees the development and execution of targeted communication campaigns across multiple platforms (e.g., Slate, Navigate, MVix) that address key student lifecycle moments such as advising, course registration, financial aid, and graduation.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Manages and tracks content aimed at students on the website and various student portals to ensure it is up-to-date, accurate, and aligned in voice, look, and feel with ongoing communications.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Data Analytics and Campaign Performance</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Utilizes data analytics tools (e.g., Slate, Navigate) to monitor and assess the effectiveness of student communication campaigns and provides recommendations for improvement based on performance metrics.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Under the guidance of the Senior Director of Enrollment Marketing, adjusts strategies to improve outreach efforts based on data-driven insights and student feedback.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Provides the Director, team, key individuals, and relevant parties, reports and updates regarding status and completion of communication campaigns, projects, and updates.</span></span></li>\n</ul>\n\n<h4><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Administrative</strong></span></span></h4>\n\n<ul>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Partners with the Senior Director of Enrollment Marketing to create an annual communication strategy.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Other duties as assigned</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Assists in the creation and management of content calendars.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Pursues continuous learning in Slate, Navigate, StarRez and other CRM systems in areas including, but not limited to, delivery and reporting.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Remains knowledgeable about status of enrollment and retention goals and needs, to best assist in meeting departmental objectives.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Maintains an up-to-date understanding of the university and the prospective and current students it services to coordinate effective communication campaigns.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Assists with special projects and research, as requested.</span></span></li>\n</ul>",
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Experience in higher education, preferred. Slate, Navigate, or other CRM experience, preferred.\\n\\nESSENTIAL COMPETENCIES (Knowledge, Skills, and Abilities) \\n\\n\\n\\tCustomer Service Orientation – Keeps internal and/or external key stakeholder(s), students, parents, faculty, staff and community partners in mind at all times. \\n\\tProfessionalism – Displays a high level of professionalism, e.g. timeliness, reliability, communication, and work ethic.\\n\\tChrist-first Faith – Provides spiritual support to community members, including students, on their Christian faith journey.\\n\\tAttention to Detail – Ability to efficiently and accurately focus on a specific task or number of tasks. 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Slate, Navigate, or other CRM experience, preferred.</span></span></p>\n\n<h4><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>ESSENTIAL COMPETENCIES (Knowledge, Skills, and Abilities) </strong></span></span></h4>\n\n<ul>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Customer Service Orientation</strong> – Keeps internal and/or external key stakeholder(s), students, parents, faculty, staff and community partners in mind at all times. </span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Professionalism </strong>– Displays a high level of professionalism, e.g. timeliness, reliability, communication, and work ethic.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Christ-first Faith </strong>– Provides spiritual support to community members, including students, on their Christian faith journey.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Attention to Detail</strong> – Ability to efficiently and accurately focus on a specific task or number of tasks. Reviews details with a critical eye.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Confidentiality </strong>– Maintains the necessary confidentiality and discretion required for the position.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Creativity </strong>– Ability to think creatively and design creative solutions to problems.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Effective Communication</strong> – Expresses ideas and information in a clear and concise manner both verbally and in writing to convey clear, well-articulated messaging across a wide variety of audiences.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Establishes Trust</strong> – Gains the confidence of others by actions and words that promote being honest, forthcoming, and vulnerable.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Project and Time Management</strong> – Effective planning and priority setting. Ability to manage several complex projects simultaneously while working under pressure to meet deadlines.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Results Orientation &amp; Accountability</strong> – Takes accountability and identifies, executes and drives actions to consistently achieve desired results.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Teamwork &amp; Collaboration </strong>– Creates a climate that fosters commitment to a common vision and shared values that promote cooperation and working together through trust and support of others both departmentally and cross-functionally. </span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>Technology </strong>– Strong aptitude to learn new technologies as department processes evolve.</span></span></li>\n</ul>\n\n<h4><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\"><strong>ADDITIONAL REQUIREMENTS</strong></span></span></h4>\n\n<ul>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Ability to work non-routine hours during certain times of the year.</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Ability to traverse campus and stairs</span></span></li>\n\t<li><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"font-size:14px;\">Ability to sit for prolonged periods of time.</span></span></li>\n</ul>",
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