VP Marketing - STR

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    "description": "<p><span style=\"color:#f39c12;\"><strong>About Inhabit&nbsp;</strong></span></p>\r\n\r\n<p><span style=\"color:#000000;\">Inhabit is a global PropTech software company transforming the residential and vacation property management industries through innovative, best in class technology solutions. Since its founding in 2016, Inhabit has built a comprehensive ecosystem of software and services, including property management, accounting, payments, insurance, CRM, and digital marketing, designed to help property managers operate more efficiently and grow their businesses.</span></p>\r\n\r\n<p><span style=\"color:#000000;\">Backed by Tier 1 investment firms such as Blackstone Tactical Opportunities, Goldman Sachs, Insight Partners, PSG, and Greater Sum Ventures, Inhabit continues to scale its impact across the industry with a global team and a commitment to strategic partnerships and continuous innovation.</span></p>\r\n\r\n<p><strong><span style=\"color:#f39c12;\">Vice President, Marketing (Vacation&nbsp;Rental&nbsp;Division)&nbsp;</span></strong></p>\r\n\r\n<p><span style=\"color:#000000;\">The Vice President of Marketing for the Vacation Rental Division is responsible for setting and executing the marketing strategy across Inhabit&rsquo;s portfolio of short term rental brands, including Streamline, Bluetent, RentalGuardian, Lynnbrook, RevMax, and iTrip. This role serves as a senior marketing leader setting the brand and demand generation strategy across the brands in partnership with Product, Sales, Operations, and Executive Leadership.</span></p>\r\n\r\n<p><span style=\"color:#000000;\">In addition to brand and demand generation strategy ownership, the VP, Marketing will play a critical role in shaping and advancing AI driven marketing strategy and thought leadership for the Vacation Rental division. This includes identifying, operationalizing, and communicating how artificial intelligence enhances product capabilities, customer outcomes, and internal marketing effectiveness. The role is expected to understand where AI creates real value across personalization, automation, analytics, pricing, risk mitigation, and operational efficiency.</span></p>\r\n\r\n<p><span style=\"color:#000000;\">Overall, this role owns integrated marketing strategy, brand and product positioning, demand generation, lifecycle marketing, and executing marketing activity associated with product go to market strategies.</span></p>\r\n\r\n<p><span style=\"color:#f39c12;\"><strong>Key Responsibilities</strong></span></p>\r\n\r\n<p><span style=\"color:#f39c12;\"><strong>Brand &amp; Portfolio Strategy</strong></span></p>\r\n\r\n<ul>\r\n\t<li><span style=\"color:#000000;\">Serve as the steward for brand clarity and consistency across all Vacation brands while recognizing distinct audiences and value propositions.</span></li>\r\n\t<li><span style=\"color:#000000;\">Guide messaging frameworks that clearly articulate how Inhabit solutions work together across the Vacation Rental lifecycle (operations, distribution, risk, revenue).</span></li>\r\n\t<li><span style=\"color:#000000;\">Balance near term performance needs with long term brand equity and platform adoption goals.</span></li>\r\n\t<li><span style=\"color:#000000;\">Reposition brands as needed to be industry leading platforms and services utilizing AI to increase value for our customers.</span></li>\r\n</ul>\r\n\r\n<p><span style=\"color:#f39c12;\"><strong>Demand Generation &amp; Growth Marketing&nbsp;</strong></span></p>\r\n\r\n<ul>\r\n\t<li><span style=\"color:#000000;\">Own demand generation strategy across all Vacation brands and channels including paid search and social, organic, lifecycle, partner, events and trade shows, and sales assisted channels.</span></li>\r\n\t<li><span style=\"color:#000000;\">Maintain full ownership of the marketing budget, ensuring spend is allocated strategically across brands, channels, and initiatives to maximize pipeline and revenue impact.</span></li>\r\n\t<li><span style=\"color:#000000;\">Define, track, and optimize against core performance KPIs, including but not limited to: Marketing Qualified Leads (MQL), Cost per Click (CPC), Customer Acquisition Cost (CAC), Funnel conversion rates across all channels and stages, Meetings booked and sales accepted leads, Monthly, quarterly, and annual revenue and pipeline contribution from marketing.</span></li>\r\n\t<li><span style=\"color:#000000;\">Establish clear demand targets by brand and segment, aligned with company growth goals and sales capacity.</span></li>\r\n\t<li><span style=\"color:#000000;\">Partner closely with Sales and Revenue Operations leadership to ensure alignment between demand generation programs, lead quality, conversion performance, and close rates.</span></li>\r\n\t<li><span style=\"color:#000000;\">Build scalable measurement frameworks and reporting cadences that provide clarity and transparency to executive leadership on performance, ROI, and areas for optimization.</span></li>\r\n\t<li><span style=\"color:#000000;\">Continuously test, refine, and improve channel mix, messaging, audience targeting, and spend efficiency based on performance data and market feedback.</span></li>\r\n</ul>\r\n\r\n<p><span style=\"color:#f39c12;\"><strong>Leadership,&nbsp;Team Management&nbsp;&amp;&nbsp;Executive Partnership&nbsp;</strong></span></p>\r\n\r\n<ul>\r\n\t<li><span style=\"color:#000000;\">Lead and mentor a multidisciplinary remote marketing organization spanning marketing automation, demand generation, content, paid media, social, events, partnerships, and marketing operations.</span></li>\r\n\t<li><span style=\"color:#000000;\">Foster a high performing, collaborative team culture grounded in accountability, clarity, and continuous improvement.</span></li>\r\n\t<li><span style=\"color:#000000;\">Provide clear prioritization and direction across brands, initiatives, and timelines in a fast paced growth matrixed environment.</span></li>\r\n\t<li><span style=\"color:#000000;\">Act as a trusted thought partner to executive leadership, providing clear strategic recommendations, performance insights, and risk assessments.</span></li>\r\n\t<li><span style=\"color:#000000;\">Translate complex initiatives (platform consolidation, new offerings, pricing and packaging changes) into simple, compelling narratives for internal and external audiences.</span></li>\r\n\t<li><span style=\"color:#000000;\">Lead executive level communications related to marketing strategy, launch readiness, and performance outcomes.</span></li>\r\n</ul>\r\n\r\n<p><span style=\"color:#f39c12;\"><strong>Go to Market&nbsp;</strong></span></p>\r\n\r\n<ul>\r\n\t<li><span style=\"color:#000000;\">Support GTM strategy for new product and service offering launches including positioning, channel mix, timing, and execution strategy.</span></li>\r\n\t<li><span style=\"color:#000000;\">Partner closely with Product Management, Sales, RevOps and Customer Success to align launches, roadmaps, enablement, and customer value propositions.</span></li>\r\n\t<li><span style=\"color:#000000;\">Be accountable for internal and external marketing activities related to new product GTM readiness, including sales enablement materials, launch communications, competitive intelligence, and stakeholder alignment.</span></li>\r\n\t<li><span style=\"color:#000000;\">Ensure GTM strategies are data driven, segmented by ICP and market tier, and clearly differentiated from competitors and OTAs.</span></li>\r\n</ul>\r\n\r\n<p>&nbsp;</p>\r\n",
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Since its founding in 2016, Inhabit has built a comprehensive ecosystem of software and services, including property management, accounting, payments, insurance, CRM, and digital marketing, designed to help property managers operate more efficiently and grow their businesses.\\r\\n\\r\\nBacked by Tier 1 investment firms such as Blackstone Tactical Opportunities, Goldman Sachs, Insight Partners, PSG, and Greater Sum Ventures, Inhabit continues to scale its impact across the industry with a global team and a commitment to strategic partnerships and continuous innovation.\\r\\n\\r\\nVice President, Marketing (Vacation&nbsp;Rental&nbsp;Division)&nbsp;\\r\\n\\r\\nThe Vice President of Marketing for the Vacation Rental Division is responsible for setting and executing the marketing strategy across Inhabit&rsquo;s portfolio of short term rental brands, including Streamline, Bluetent, RentalGuardian, Lynnbrook, RevMax, and iTrip. 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Experience leading teams in prop tech, travel tech, or vacation rental adjacent platforms is a plus.\\n\\tHave directly led marketing strategy and a team of multidisciplinary marketing experts across paid media, partnerships, events and conferences, etc.\\n\\tDemonstrated ability to operate effectively in complex, matrixed organizations with multiple stakeholders and brands.\\n\\tData driven mindset with strong fluency in performance metrics, attribution, and ROI analysis.\\n\\tExceptional communication skills, with the ability to influence at the executive level and align cross functional teams.\\n\\tProven experience leading multi product, multi brand GTM strategies at scale is a plus\\n\\tExperienced with industry leading tech stack for reporting and decision making. Familiarity with the following tech stack and sales enablement tools encouraged:\\n\\tSalesforce or HubSpot\\n\\tMarketo\\n\\tChili Piper and or Popl\\n\\tPower BI and or Sigma\\n\\tAI tools (Copilot, Vercel, Cursor, ChatGPT)\\n\\tMetadata.io\\n\\n\\nEducation Requirements&nbsp;\\n\\n\\n\\t\\n\\tBA/BS Degree in&nbsp;Marketing, Communications,&nbsp;Advertising&nbsp;or equivalent; MBA desired&nbsp;\\n\\t\\n\\n\\nType&nbsp;\\n\\n\\n\\t\\n\\tSalaried, Exempt, Full Time&nbsp;\\n\\t\\n\\n\\nLocation&nbsp;\\n\\n\\n\\tKnoxville&nbsp;TN,&nbsp;Dallas, TX, GA\\n\\tWe have an in office work style, with most team members working in the office from Monday to Thursday and remotely on Friday.\\n\\n\\nBenefits Include&nbsp;\\n\\n\\n\\tCompetitive Pay\\n\\tHealth Insurance: Medical, Dental, Vision and Prescription Plans\\n\\tHealth Savings Accounts\\n\\tFlexible Spending Account\\n\\tDependent Flexible Spending Account\\n\\tCritical Illness\\n\\tAccident\\n\\tRetirement Savings Plan (401K) with discretionary company match\\n\\tShort and Long Term Disability\\n\\tCompany Paid $25,000.00 life insurance\\n\\tSupplemental Life and AD and D Insurance\\n\\tEmployee Assistance Program\\n\\tPaid Holidays\\n\\tPaid Vacation\\n\\tPaid Volunteer Time\\n\\tInhabit Employee Discount Programs\\n\\n\\nOur Company is an Equal Opportunity Employer and&nbsp;complies with&nbsp;all federal, state, and local laws, including providing reasonable accommodations to applicants.&nbsp;\\n\\n\\n\",\"responsibilities\":\"About Inhabit&nbsp;\\r\\n\\r\\nInhabit is a global PropTech software company transforming the residential and vacation property management industries through innovative, best in class technology solutions. Since its founding in 2016, Inhabit has built a comprehensive ecosystem of software and services, including property management, accounting, payments, insurance, CRM, and digital marketing, designed to help property managers operate more efficiently and grow their businesses.\\r\\n\\r\\nBacked by Tier 1 investment firms such as Blackstone Tactical Opportunities, Goldman Sachs, Insight Partners, PSG, and Greater Sum Ventures, Inhabit continues to scale its impact across the industry with a global team and a commitment to strategic partnerships and continuous innovation.\\r\\n\\r\\nVice President, Marketing (Vacation&nbsp;Rental&nbsp;Division)&nbsp;\\r\\n\\r\\nThe Vice President of Marketing for the Vacation Rental Division is responsible for setting and executing the marketing strategy across Inhabit&rsquo;s portfolio of short term rental brands, including Streamline, Bluetent, RentalGuardian, Lynnbrook, RevMax, and iTrip. This role serves as a senior marketing leader setting the brand and demand generation strategy across the brands in partnership with Product, Sales, Operations, and Executive Leadership.\\r\\n\\r\\nIn addition to brand and demand generation strategy ownership, the VP, Marketing will play a critical role in shaping and advancing AI driven marketing strategy and thought leadership for the Vacation Rental division. This includes identifying, operationalizing, and communicating how artificial intelligence enhances product capabilities, customer outcomes, and internal marketing effectiveness. 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Experience leading teams in prop tech, travel tech, or vacation rental adjacent platforms is a plus.\\n\\tHave directly led marketing strategy and a team of multidisciplinary marketing experts across paid media, partnerships, events and conferences, etc.\\n\\tDemonstrated ability to operate effectively in complex, matrixed organizations with multiple stakeholders and brands.\\n\\tData driven mindset with strong fluency in performance metrics, attribution, and ROI analysis.\\n\\tExceptional communication skills, with the ability to influence at the executive level and align cross functional teams.\\n\\tProven experience leading multi product, multi brand GTM strategies at scale is a plus\\n\\tExperienced with industry leading tech stack for reporting and decision making. Familiarity with the following tech stack and sales enablement tools encouraged:\\n\\tSalesforce or HubSpot\\n\\tMarketo\\n\\tChili Piper and or Popl\\n\\tPower BI and or Sigma\\n\\tAI tools (Copilot, Vercel, Cursor, ChatGPT)\\n\\tMetadata.io\\n\\n\\nEducation Requirements&nbsp;\\n\\n\\n\\t\\n\\tBA/BS Degree in&nbsp;Marketing, Communications,&nbsp;Advertising&nbsp;or equivalent; MBA desired&nbsp;\\n\\t\\n\\n\\nType&nbsp;\\n\\n\\n\\t\\n\\tSalaried, Exempt, Full Time&nbsp;\\n\\t\\n\\n\\nLocation&nbsp;\\n\\n\\n\\tKnoxville&nbsp;TN,&nbsp;Dallas, TX, GA\\n\\tWe have an in office work style, with most team members working in the office from Monday to Thursday and remotely on Friday.\\n\\n\\nBenefits Include&nbsp;\\n\\n\\n\\tCompetitive Pay\\n\\tHealth Insurance: Medical, Dental, Vision and Prescription Plans\\n\\tHealth Savings Accounts\\n\\tFlexible Spending Account\\n\\tDependent Flexible Spending Account\\n\\tCritical Illness\\n\\tAccident\\n\\tRetirement Savings Plan (401K) with discretionary company match\\n\\tShort and Long Term Disability\\n\\tCompany Paid $25,000.00 life insurance\\n\\tSupplemental Life and AD and D Insurance\\n\\tEmployee Assistance Program\\n\\tPaid Holidays\\n\\tPaid Vacation\\n\\tPaid Volunteer Time\\n\\tInhabit Employee Discount Programs\\n\\n\\nOur Company is an Equal Opportunity Employer and&nbsp;complies with&nbsp;all federal, state, and local laws, including providing reasonable accommodations to applicants.&nbsp;\\n\\n\\n\",\"validThrough\":\"-0001-11-30\"}",
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    "qualifications": "<div>\n<div>\n<p><span style=\"color:#f39c12\"><strong>Qualifications &amp; Experience&nbsp;</strong></span></p>\n\n<ul>\n\t<li><span style=\"color:#000000\">10+ years of progressive marketing leadership experience, with significant responsibility for B2B SaaS. Experience leading teams in prop tech, travel tech, or vacation rental adjacent platforms is a plus.</span></li>\n\t<li><span style=\"color:#000000\">Have directly led marketing strategy and a team of multidisciplinary marketing experts across paid media, partnerships, events and conferences, etc.</span></li>\n\t<li><span style=\"color:#000000\">Demonstrated ability to operate effectively in complex, matrixed organizations with multiple stakeholders and brands.</span></li>\n\t<li><span style=\"color:#000000\">Data driven mindset with strong fluency in performance metrics, attribution, and ROI analysis.</span></li>\n\t<li><span style=\"color:#000000\">Exceptional communication skills, with the ability to influence at the executive level and align cross functional teams.</span></li>\n\t<li><span style=\"color:#000000\">Proven experience leading multi product, multi brand GTM strategies at scale is a plus</span></li>\n\t<li><span style=\"color:#000000\">Experienced with industry leading tech stack for reporting and decision making. Familiarity with the following tech stack and sales enablement tools encouraged:</span></li>\n\t<li><span style=\"color:#000000\">Salesforce or HubSpot</span></li>\n\t<li><span style=\"color:#000000\">Marketo</span></li>\n\t<li><span style=\"color:#000000\">Chili Piper and or Popl</span></li>\n\t<li><span style=\"color:#000000\">Power BI and or Sigma</span></li>\n\t<li><span style=\"color:#000000\">AI tools (Copilot, Vercel, Cursor, ChatGPT)</span></li>\n\t<li><span style=\"color:#000000\">Metadata.io</span></li>\n</ul>\n\n<p><span style=\"color:#f39c12\"><strong>Education Requirements&nbsp;</strong></span></p>\n\n<ul>\n\t<li>\n\t<p><span style=\"color:#000000\">BA/BS Degree in&nbsp;Marketing, Communications,&nbsp;Advertising&nbsp;or equivalent; MBA desired&nbsp;</span></p>\n\t</li>\n</ul>\n\n<p><span style=\"color:#f39c12\"><strong>Type&nbsp;</strong></span></p>\n\n<ul>\n\t<li>\n\t<p><span style=\"color:#000000\">Salaried, Exempt, Full Time&nbsp;</span></p>\n\t</li>\n</ul>\n\n<p><span style=\"color:#f39c12\"><strong>Location&nbsp;</strong></span></p>\n\n<ul>\n\t<li><span style=\"color:#000000\">Knoxville&nbsp;TN,&nbsp;Dallas, TX, GA</span></li>\n\t<li><span style=\"color:#000000\">We have an in office work style, with most team members working in the office from Monday to Thursday and remotely on Friday.</span></li>\n</ul>\n\n<p><span style=\"color:#f39c12\"><strong>Benefits Include&nbsp;</strong></span></p>\n\n<ul>\n\t<li><span style=\"color:#000000\">Competitive Pay</span></li>\n\t<li><span style=\"color:#000000\">Health Insurance: Medical, Dental, Vision and Prescription Plans</span></li>\n\t<li><span style=\"color:#000000\">Health Savings Accounts</span></li>\n\t<li><span style=\"color:#000000\">Flexible Spending Account</span></li>\n\t<li><span style=\"color:#000000\">Dependent Flexible Spending Account</span></li>\n\t<li><span style=\"color:#000000\">Critical Illness</span></li>\n\t<li><span style=\"color:#000000\">Accident</span></li>\n\t<li><span style=\"color:#000000\">Retirement Savings Plan (401K) with discretionary company match</span></li>\n\t<li><span style=\"color:#000000\">Short and Long Term Disability</span></li>\n\t<li><span style=\"color:#000000\">Company Paid $25,000.00 life insurance</span></li>\n\t<li><span style=\"color:#000000\">Supplemental Life and AD and D Insurance</span></li>\n\t<li><span style=\"color:#000000\">Employee Assistance Program</span></li>\n\t<li><span style=\"color:#000000\">Paid Holidays</span></li>\n\t<li><span style=\"color:#000000\">Paid Vacation</span></li>\n\t<li><span style=\"color:#000000\">Paid Volunteer Time</span></li>\n\t<li><span style=\"color:#000000\">Inhabit Employee Discount Programs</span></li>\n</ul>\n\n<p><span style=\"color:#000000\"><em>Our Company is an Equal Opportunity Employer and&nbsp;complies with&nbsp;all federal, state, and local laws, including providing reasonable accommodations to applicants.&nbsp;</em></span></p>\n</div>\n</div>\n",
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