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Digital Paid Marketing Manager

56c9dbb2 B81a 4a8b Be9b E287145173a3 19000101 000001 · Montvale, NJ, US, Montvale, NJ · Active · $95,000–$115,000 / year · ADP Workforce Now Recruiting

Job facts

FieldValue
Company56c9dbb2 B81a 4a8b Be9b E287145173a3 19000101 000001
TitleDigital Paid Marketing Manager
Normalized title-
Department / team-
LocationMontvale, NJ, United States
Work model-
Employment type-
Salary$95,000–$115,000 / year
Statusactive
ATS providerADP Workforce Now Recruiting
Posted / first seen2026-06-15 / 2026-06-16
Changed / last seen2026-06-22 / 2026-06-22

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City jobsActive postings in Montvale.Open
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Original postingCanonical source or apply URL captured from the ATS.Open

Linked records

Company56c9dbb2 B81a 4a8b Be9b E287145173a3 19000101 000001
Sourcee76a2d53-a68f-480a-85d2-23a858cd65b1
ATS providerADP Workforce Now Recruiting

Description

Position Summary The Digital Paid Marketing Manager is the primary owner and operator of IMA's paid digital marketing programs. This hands-on role is responsible for planning, building, launching, managing, optimizing, and reporting on digital campaigns that drive awareness, lead generation, membership growth, credential enrollments, and revenue. This individual will serve as the organization's in-house paid media expert and will be responsible for executing campaigns across Google, LinkedIn, Meta, and other digital advertising platforms. The role requires a highly analytical marketer who thrives in campaign execution, performance optimization, conversion analysis, and continuous testing. Working closely with Marketing Strategy, Content, and the Digital Marketing Team, the Digital Performance Marketing Manager will transform campaign objectives into measurable business outcomes through data-driven execution and optimization. Key Responsibilities Paid Media Ownership & Execution Serve as the day-to-day owner of all paid digital advertising efforts across the organization. Build, launch, manage, and optimize campaigns across: Google Ads LinkedIn Ads Meta (Facebook and Instagram) Display and retargeting platforms Emerging digital advertising channels as appropriate Manage campaign budgets, bidding strategies, audience targeting, and conversion tracking. Ensure campaigns are optimized to achieve lead generation, enrollment, membership, and revenue goals. Monitor campaign performance daily and proactively adjust strategy to maximize return on investment. Campaign Performance & Optimization Analyze campaign performance and identify opportunities to improve conversion rates, engagement, and cost efficiency. Conduct ongoing A/B testing of: Ad creative Messaging Audience segments Landing pages Calls-to-action Campaign workflows Continuously optimize campaigns to improve key performance metrics including CPL, CPA, ROAS, and conversion rates. Develop recommendations for budget allocation and channel investment based on performance data. HubSpot Campaign Management Create and optimize landing pages, forms, workflows, and campaign tracking structures. Support audience segmentation and lead nurturing efforts. Ensure proper campaign attribution and reporting throughout the marketing funnel. Analytics & Reporting With the support of the Senior Digital and Growth Marketing Manager own digital marketing performance reporting and insights. Develop dashboards and monthly reporting packages for marketing leadership. Analyze campaign, channel, audience, and conversion data to uncover actionable insights. Track and report on: Leads Conversions Cost per lead Cost per acquisition Return on ad spend Landing page performance Campaign ROI Funnel conversion metrics Present recommendations for optimization and future investment opportunities. Marketing Technology & Measurement Manage campaign tracking, attribution, and UTM governance. Ensure accurate measurement across advertising platforms, HubSpot, CRM systems, and analytics tools. Identify opportunities to improve reporting capabilities and marketing technology utilization. Maintain data integrity and campaign measurement standards. Cross-Functional Collaboration Partner with Marketing Strategy Directors to execute integrated campaign plans. Collaborate with Content, Creative, and Communications teams to develop and optimize campaign assets. Provide performance insights that inform future marketing strategy and investment decisions. Serve as the subject matter expert for paid media performance and digital campaign optimization. Qualifications Required Experience 5+ years of hands-on performance marketing or digital advertising experience. Proven success managing and optimizing paid media campaigns across Google, LinkedIn, and Meta. Strong experience with HubSpot campaigns, landing pages, workflows, and reporting. Experience managing advertising budgets and driving measurable ROI. Advanced analytical skills with the ability to translate data into actionable recommendations. Experience creating executive-level performance reports and dashboards. Preferred Experience Experience in professional associations, education, certification, membership, SaaS, or B2B organizations. Experience with Google Analytics, Looker Studio, and CRM integrations. Familiarity with SEO and website optimization best practices. Experience managing webinar, demand generation, and lead nurturing campaigns. Success Measures Success in this role will be measured by: Growth in qualified leads, enrollments, and membership conversions Improvements in ROAS, CPL, CPA, and conversion rates Effective management of paid media budgets Accuracy and timeliness of performance reporting Continuous optimization and testing outcomes Increased contribution of digital channels to organizational growth goals This is a highly tactical, execution-focused role ideal for a marketer who enjoys being in the platforms every day, making optimization decisions, analyzing performance data, and directly driving business results through digital advertising.

Full job record

Job ID27bda4aafc3df540112695f93e1818e70ffa8e66
Org ID9e6d9693-9d87-4cf8-a8df-c02a71053ea8
Source IDe76a2d53-a68f-480a-85d2-23a858cd65b1
Board IDe76a2d53-a68f-480a-85d2-23a858cd65b1
Provideradp_workforcenow
Provider Job Key1001146
TitleDigital Paid Marketing Manager
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Statusactive
Activeyes
Location TextMontvale, NJ, US, Montvale, NJ
Department—
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Employment Type—
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CountryUnited States
RegionNJ
CityMontvale
Salary Raw95000.00 To 115000.00 (USD) Annually
Salary Min95,000
Salary Max115,000
Salary CurrencyUSD
Salary Periodyear
Source URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=56c9dbb2-b81a-4a8b-be9b-e287145173a3&ccId=19000101_000001&lang=en_US&type=JS&jobId=1001146&jwId=9206737129988_1
Apply URLhttps://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=56c9dbb2-b81a-4a8b-be9b-e287145173a3&ccId=19000101_000001&lang=en_US&type=JS&jobId=1001146&jwId=9206737129988_1
First Seen At2026-06-16 11:44:27Z
Last Seen At2026-06-22 11:58:29Z
Last Checked At2026-06-22 11:58:29Z
Last Changed At2026-06-22 11:58:29Z
Inactive At—
Source Posted At2026-06-15 20:15:00Z
Source Updated At—
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    "requisitionDescription": "<div><p data-pasted=\"true\"><strong>Position Summary</strong></p><p>The Digital Paid Marketing Manager is the primary owner and operator of IMA&#39;s paid digital marketing programs. This hands-on role is responsible for planning, building, launching, managing, optimizing, and reporting on digital campaigns that drive awareness, lead generation, membership growth, credential enrollments, and revenue.</p><p>This individual will serve as the organization&#39;s in-house paid media expert and will be responsible for executing campaigns across Google, LinkedIn, Meta, and other digital advertising platforms. The role requires a highly analytical marketer who thrives in campaign execution, performance optimization, conversion analysis, and continuous testing.</p><p>Working closely with Marketing Strategy, Content, and the Digital Marketing Team, the Digital Performance Marketing Manager will transform campaign objectives into measurable business outcomes through data-driven execution and optimization.</p><p><strong>Key Responsibilities</strong></p><p>Paid Media Ownership &amp; Execution</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Serve as the day-to-day owner of all paid digital advertising efforts across the organization.</li><li style=\"margin-left: 24px;\">Build, launch, manage, and optimize campaigns across:</li></ul><ul style=\"list-style-type: circle;\"><li style=\"margin-left: 72px;\">Google Ads</li><li style=\"margin-left: 72px;\">LinkedIn Ads</li><li style=\"margin-left: 72px;\">Meta (Facebook and Instagram)</li><li style=\"margin-left: 72px;\">Display and retargeting platforms</li><li style=\"margin-left: 72px;\">Emerging digital advertising channels as appropriate</li></ul><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Manage campaign budgets, bidding strategies, audience targeting, and conversion tracking.</li><li style=\"margin-left: 24px;\">Ensure campaigns are optimized to achieve lead generation, enrollment, membership, and revenue goals.</li><li style=\"margin-left: 24px;\">Monitor campaign performance daily and proactively adjust strategy to maximize return on investment.</li></ul><p>Campaign Performance &amp; Optimization</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW157596107 BCX8\"><span class=\"NormalTextRun SCXW157596107 BCX8\">Analyze campaign performance and identify opportunities to improve conversion rates, engagement, and cost efficiency.</span></span></li><li style=\"margin-left: 24px;\">Conduct ongoing A/B testing of:</li></ul><ul style=\"list-style-type: circle;\"><li style=\"margin-left: 72px;\">Ad creative</li><li style=\"margin-left: 72px;\">Messaging</li><li style=\"margin-left: 72px;\">Audience segments</li><li style=\"margin-left: 72px;\">Landing pages</li><li style=\"margin-left: 72px;\">Calls-to-action</li><li style=\"margin-left: 72px;\">Campaign workflows</li></ul><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Continuously optimize campaigns to improve key performance metrics including CPL, CPA, ROAS, and conversion rates.</li><li style=\"margin-left: 24px;\">Develop recommendations for budget allocation and channel investment based on performance data.</li></ul><p>HubSpot Campaign Management</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Create and optimize landing pages, forms, workflows, and campaign tracking structures.</li><li style=\"margin-left: 24px;\">Support audience segmentation and lead nurturing efforts.</li><li style=\"margin-left: 24px;\">Ensure proper campaign attribution and reporting throughout the marketing funnel.</li></ul><p>Analytics &amp; Reporting</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">With the support of the Senior Digital and Growth Marketing Manager own digital marketing performance reporting and insights.</li><li style=\"margin-left: 24px;\">Develop dashboards and monthly reporting packages for marketing leadership.</li><li style=\"margin-left: 24px;\">Analyze campaign, channel, audience, and conversion data to uncover actionable insights.</li><li style=\"margin-left: 24px;\">Track and report on:</li></ul><ul style=\"list-style-type: circle;\"><li style=\"margin-left: 72px;\">Leads</li><li style=\"margin-left: 72px;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW157596107 BCX8\"><span class=\"NormalTextRun SCXW157596107 BCX8\">Conversions</span></span></li><li style=\"margin-left: 72px;\">Cost per lead</li><li style=\"margin-left: 72px;\">Cost per acquisition</li><li style=\"margin-left: 72px;\">Return on ad spend</li><li style=\"margin-left: 72px;\">Landing page performance</li><li style=\"margin-left: 72px;\">Campaign ROI</li><li style=\"margin-left: 72px;\">Funnel conversion metrics</li></ul><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Present recommendations for optimization and future investment opportunities.</li></ul><p>Marketing Technology &amp; Measurement</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Manage campaign tracking, attribution, and UTM governance.</li><li style=\"margin-left: 24px;\">Ensure accurate measurement across advertising platforms, HubSpot, CRM systems, and analytics tools.</li><li style=\"margin-left: 24px;\">Identify opportunities to improve reporting capabilities and marketing technology utilization.</li><li style=\"margin-left: 24px;\">Maintain data integrity and campaign measurement standards.</li></ul><p>Cross-Functional Collaboration</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Partner with Marketing Strategy Directors to execute integrated campaign plans.</li><li style=\"margin-left: 24px;\">Collaborate with Content, Creative, and Communications teams to develop and optimize campaign assets.</li><li style=\"margin-left: 24px;\">Provide performance insights that inform future marketing strategy and investment decisions.</li><li style=\"margin-left: 24px;\">Serve as the subject matter expert for paid media performance and digital campaign optimization.</li></ul><p><strong>Qualifications</strong></p><p>Required Experience</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\"><span data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW157596107 BCX8\"><span class=\"NormalTextRun SCXW157596107 BCX8\">5+ years of hands-on performance marketing or digital advertising experience.</span></span></li><li style=\"margin-left: 24px;\">Proven success managing and optimizing paid media campaigns across Google, LinkedIn, and Meta.</li><li style=\"margin-left: 24px;\">Strong experience with HubSpot campaigns, landing pages, workflows, and reporting.</li><li style=\"margin-left: 24px;\">Experience managing advertising budgets and driving measurable ROI.</li><li style=\"margin-left: 24px;\">Advanced analytical skills with the ability to translate data into actionable recommendations.</li><li style=\"margin-left: 24px;\">Experience creating executive-level performance reports and dashboards.</li></ul><p>Preferred Experience</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Experience in professional associations, education, certification, membership, SaaS, or B2B organizations.</li><li style=\"margin-left: 24px;\">Experience with Google Analytics, Looker Studio, and CRM integrations.</li><li style=\"margin-left: 24px;\">Familiarity with SEO and website optimization best practices.</li><li style=\"margin-left: 24px;\">Experience managing webinar, demand generation, and lead nurturing campaigns.</li></ul><p><strong>Success Measures</strong></p><p>Success in this role will be measured by:</p><ul style=\"list-style-type: disc;\"><li style=\"margin-left: 24px;\">Growth in qualified leads, enrollments, and membership conversions</li><li style=\"margin-left: 24px;\">Improvements in ROAS, CPL, CPA, and conversion rates</li><li style=\"margin-left: 24px;\">Effective management of paid media budgets</li><li style=\"margin-left: 24px;\">Accuracy and timeliness of performance reporting</li><li style=\"margin-left: 24px;\">Continuous optimization and testing outcomes</li><li style=\"margin-left: 24px;\">Increased contribution of digital channels to organizational growth goals</li></ul><p>This is a highly tactical, execution-focused role ideal for a marketer who enjoys being in the platforms every day, making optimization decisions, analyzing performance data, and directly driving business results through digital advertising.</p></div>\n",
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