CRM & Retention Data Analyst

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{
  "list_job": {
    "id": "230",
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    "location": {
      "city": "Tel Aviv",
      "state": "Tel Aviv"
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    "departmentId": "18596",
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    "jobOpeningName": "CRM & Retention Data Analyst",
    "departmentLabel": "Data",
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  "detail_job_opening": {
    "location": {
      "city": "Tel Aviv",
      "state": "Tel Aviv",
      "postalCode": "6971052",
      "addressCountry": "Israel"
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    "datePosted": "2026-01-19",
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    "description": "<p><a href=\"http://glassesusa.com/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-family: Arial, sans-serif; font-size: 12pt\">GlassesUSA.com</span></a><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">, part of the Optimax Eyewear group, has rapidly grown into a leading direct-to-consumer online eyewear retailer in the U.S. With the largest selection of styles and brands, we make it easy for everyone to find their perfect pair. Our mission is to enrich lives by offering eyewear tailored to individual needs, style preferences, and budgets.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Through innovative technology and AI-driven solutions, GlassesUSA.com is reshaping the eyewear industry and delivering a seamless, personalized shopping experience. We ensure quality, affordability, and efficiency by controlling the full supply chain from product design and manufacturing to optical lens production and digital experience.</span></p>\n<p><br></p>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Our growing Data department is looking for a CRM and Retention Data Analyst.</span></p>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">We are looking for a highly motivated individual who is sharp, autodidactic, and collaborative.</span></p>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">You will deep dive into data, analyze patterns, identify trends, define, and develop KPIs and other measurement tools. Provide insights into the performance of our retention team.</span></p>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">Responsibilities:</span></p>\n<ul>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Support of ongoing analytical needs of the CRM and Retention team</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Analyze effectiveness and performance across multiple channels (Emails, SMS, Push, etc), providing actionable insight for data-led optimization</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Translate business questions into data analyses and clear insights</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Identify trends, opportunities, and areas for improvement, and provide data-driven recommendations</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Design, analyze, and evaluate tests and experiments</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Work with large and complex datasets to support strategic and operational decisions</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Combine data from multiple sources to create a complete view of user behavior</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Build and maintain reporting and dashboards using SQL and BI tools</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Partner with cross-functional teams to ensure data is used effectively in decision-making</span></li>\n</ul>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">What we’re looking for:</span></p>\n<ul>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">2+ years of experience in CRM/Retention analytics - a must</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Strong SQL skills - ability to write complex queries and time-based analyses - a must (BigQuery - advantage)</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Proficient in Excel - a must</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Working knowledge of BI visualization/analytic tools like Tableau, QlikView, PowerBI (Tableau - Advantage)</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Solid understanding of the marketing ecosystem, including funnels, cohorts, attribution, and lifecycle analysis</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Comfortable analyzing data independently and explaining findings to non-technical stakeholders</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Strong attention to detail and structured thinking</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Self-motivated, organized, and able to manage multiple analytical tasks in parallel</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Bachelor’s degree in computer science, mathematics, economics, statistics, engineering, or equivalent practical experience</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Professional-level English (written and spoken)<br><br></span></li>\n</ul>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">Nice to have:</span></p>\n<ul>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Familiarity with the RFM-E model</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Familiarity with Google Analytics (GA4) data structure</span></li>\n<li><span style=\"font-family: Arial,sans-serif; font-size: 12pt\">Basic JS, familiarity with Google Apps Scripts</span></li>\n</ul>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 12pt\"> </span></p>\n<p><span style=\"font-family: Arial,sans-serif; font-size: 12pt; font-weight: bold\">The position is in Ramat HaHayal, Tel Aviv</span></p>",
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    "jobOpeningStatus": "Open",
    "minimumExperience": "Mid-level",
    "jobOpeningShareUrl": "https://glassesusa.bamboohr.com/careers/230",
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