Marketing Manager (Korean Bilingual)

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          "text": "<p><u><strong>1. Brand Strategy &amp; Growth Planning</strong></u></p><ul><li><p>Develop annual brand marketing strategy and growth roadmap</p></li><li><p>Lead go-to-market planning for new product launches</p></li><li><p>Define positioning, messaging, and competitive differentiation</p></li><li><p>Manage brand P&amp;L input related to marketing investment</p></li></ul><p><u><strong>2. Campaign &amp; Content Execution</strong></u></p><ul><li><p>Lead 360° integrated marketing campaigns (digital, social, influencer, retail media)</p></li><li><p>Manage creative agencies and external partners</p></li><li><p>Oversee paid media performance and ROI optimization</p></li><li><p>Track KPIs including sell-through lift, traffic, and brand awareness metrics</p></li></ul><p><u><strong>3. Retail &amp; Channel Marketing</strong></u></p><ul><li><p>Partner with national retail accounts (e.g., Ulta, Target, Costco, specialty beauty)</p></li><li><p>Develop in-store activation, promotional calendars, and secondary placements</p></li><li><p>Support line reviews and retailer presentations with marketing strategy</p></li><li><p>Align digital campaigns to support retail sell-through</p></li></ul><p><u><strong>4. Cross-Functional Leadership</strong></u></p><ul><li><p>Collaborate with Sales, Operations, and Finance to align demand planning</p></li><li><p>Coordinate with global brand teams on product updates and messaging</p></li><li><p>Work with e-commerce team on DTC and marketplace alignment</p></li><li><p>Ensure brand consistency across all channels</p></li></ul><p><u><strong>5. Analytics &amp; Performance Optimization</strong></u></p><ul><li><p>Analyze sales and marketing data to identify growth opportunities</p></li><li><p>Monitor promotional ROI and trade marketing efficiency</p></li><li><p>Provide executive-level reporting and performance insights</p></li></ul>",
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          "text": "<ul><li><p>Bachelor’s degree in Marketing, Business, or related field</p></li><li><p><strong>5+ years of brand marketing experience in Beauty, Skincare, or CPG required</strong></p></li><li><p>Experience working with national retailers strongly preferred</p></li><li><p>Strong understanding of retail marketing and trade promotion</p></li><li><p>Proven experience managing product launches</p></li><li><p>Analytical mindset with strong Excel / data interpretation skills</p></li><li><p>Strong leadership and communication skills</p></li><li><p><strong>Korean Bilingual required</strong></p></li></ul><p><strong>Preferred Experience</strong></p><ul><li><p>Experience in K-Beauty or international brand expansion</p></li><li><p>Retail media experience (Ulta Media, Target Roundel, Amazon Ads, etc.)</p></li><li><p>Experience managing multi-brand portfolio</p></li><li><p>Understanding of sell-in vs. sell-through dynamics</p></li></ul>",
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          "text": "<p>Full-Time (On Site)</p><p>Salary:&#xa0;$90,000 – $110,000 DOE</p><p><strong>Korean Bilingual required</strong></p><p>We are seeking a strategic and performance-driven <strong>Brand Marketing Manager</strong> to lead brand growth initiatives across national retail and distribution channels.<br>\nThis role will drive go-to-market strategy, retail activation, and integrated marketing execution to accelerate sell-through and strengthen brand equity in North America. The ideal candidate brings strong experience in <strong>beauty or CPG marketing</strong> and understands how to align brand storytelling with retail performance.</p><ul></ul>",
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