Paid Social Media Sr Analyst

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    "description": "<p><span style=\"color: rgb(255, 57, 0); font-family: tahoma, arial, helvetica, sans-serif; font-size: 36pt; font-weight: bold\">JOIN OUR TEAM</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America.<br><br></span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first.<br><br></span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Great people, bold ideas, and a sharp focus on user experience set us apart</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Purpose</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">We are looking for a <span style=\"font-weight: bold\">Social Paid Media Sr Analyst </span>to execute campaigns across Argentina, Brazil, and Peru. Meta is the highest-investment channel in the team's portfolio, and this role will have direct ownership over a meaningful portion of the over USD 10M in annual regional paid media budget. Also driving the growth on Tiktok</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">You will be part of a broader team that also operates on Google, and programmatic — which means cross-channel context and shared learnings are part of how the team works. The structure is designed to grow: when new markets open, this role absorbs them without starting from scratch.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">In this role, you’ll</span></p>\n<ul>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Execute and optimize Meta Ads campaigns (Facebook, Instagram, Audience Network) and Tiktok Ads across Argentina, Brazil, and Peru under the Social Paid Media Lead's direction.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Monitor daily performance, identify optimization opportunities, and implement adjustments within agreed guardrails.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Manage audience segmentation, creative testing, and funnel-level campaign structure.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Coordinate with the Traffic / Ops Jr. for creative logistics and reporting workflows.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Contribute to Meta channel strategy discussions and quarterly planning cycles.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Scale coverage to new markets as they are activated, within the same channel team structure.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">What we look for in an exceptional candidate</span></p>\n<ul>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">2–4 years of hands-on Meta Ads or Tiktok Ads experience in a performance marketing environment (e-commerce, gaming, fintech, or similar).</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Solid understanding of campaign structure (CBO vs. ABO), audience building (custom, lookalike, interest), and conversion optimization.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Experience with Meta Pixel, Events Manager, and Conversions API basics.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Ability to operate autonomously: you can diagnose and act on a performance issue without waiting for direction.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">Bonus points if you also have</span></p>\n<ul>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Experience operating across multiple LATAM markets simultaneously.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Intermediate-advanced Portuguese or English language skills.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Experience in the betting or igaming industries.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Familiarity with TikTok Ads or other social performance channels.</span></li>\n<li><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">Basic knowledge of programmatic buying or cross-channel attribution.</span></li>\n</ul>\n<p><br><br></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">How we do things</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">The team is fast-moving, collaborative, and demanding, with high standards for quality and a genuine commitment to building something that lasts. We are not looking for someone to fill a seat. We are looking for people who want to grow with the company, take ownership of their work, and be part of building a regional team that operates at a high level across multiple markets.</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\">For the right person, this is an opportunity to join at a stage where your contribution is visible, your growth is real, and the path forward is defined by what you deliver.</span></p>\n<p><br><br></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt; font-weight: bold\">We expect every team member to live our values</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Accountability &amp; Ownership –</span> Take charge, own your craft</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Reliability –</span> Deliver with quality and consistency</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Teamwork –</span> Collaborate, challenge, and grow together</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Winner Spirit –</span> Compete with purpose and grit</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Wellbeing –</span> Build a career that energizes you</span></p>\n<p><span style=\"font-family: tahoma, arial, helvetica, sans-serif; font-size: 12pt\"><span style=\"color: rgb(255, 57, 0); font-weight: bold\">Curiosity &amp; Innovation –</span> Keep questioning. Keep improving</span></p>",
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